The history of the lexus brand. Car "Lexus": Country of manufacture and history of brand Lexus Production of which country

"Lexus" - the brainchild of the Toyota concern, i.e., the manufacturer in this case is Japan. However, Lexus has, and not the characteristic letter "T", consisting of two oval. The fact is that when Toyota has developed a line of expensive cars, local experts conducted the social support and found out that the brand causes association with people with affordable products. For a premium car such perception is to be talked even before entering the market. Therefore, the company launched a new label and began to actively promote it, not too posted affiliation to the already known brand.

Initially, the cars wanted to call "Alexis", but it would help the thought of the character at the time of American telenovella, and as a result of the nemining, the word was transformed into "Lexus".

The Japanese managed to present their new car just to the place - expensive cars began to gain popularity in the States. Later, the brand was separated worldwide, and the company opened a branch in Canada to collect cars on another continent and not too overstate their value, which is not small.

"Lexus" of the Japanese assembly

In Japan, there are several large factories owned by Toyota Motors, where LEXUS cars are collected:

1. The GS300 / 400/430 LS430 models are released from manufacturing workshops located in the Province of Aiti.
2. The LEXUS ES300 model comes from the conveyor of the plant located in Toyota (it is quite symbolic that the city and the concern, where they collect Toyota cars, carry one name).
3. The RX330 and ES300 models are produced in the shops in Osaka.

The "Lexus" of the Japanese assembly can wear other names (this is due to the reasons described above - the creation of a separate brand for the American public), which causes a considerable confusion from consumers:

• IS 200/300 - Toyota Alteza;
• GS 300/400 - "Toyota Aristo";
• Ls 400 - Toyota Cherisior;
• LX 470 - "Toyota Cignus";
• RX 300 - "Toyota Harrier";
• SC 300/400 - Toyota Sapar;
• ES 300 - Toyota Windows.

Japanese plants are oriented primarily on the domestic market, as well as Asia, Russia and Europe. Features of manufacture and configuration depend on different countries where the machines go to export. In addition, there are modifications with the left steering or right - depending on the rules adopted in a particular country.

"Lexus" for the warm countries of Asia and the Middle East

This modification does not have seen heating function, the automatic transmission is equipped with a lever for manual switching.

Auto mirrors can be folded, it is not provided for protection against freezing and formation of condensate at low temperatures. Made of breathable material.

Built-in magnetol supports different carriers, as well as a radio that does not catch the Russian and most European radio stations, as it is aimed at another frequency range. No anti-theft system.

"Lexys" for Europe and the Cold Asian Countries

It has heated seats, stalks and even janitors. The anti-theft system works, the gearbox is regulated in such a way that you can start moving from the second speed, bypassing the first (it is convenient in the cold season).

The subressing system can be adjusted at its discretion, depending on the features of the road.

The assembly of almost all models intended for sale in the North American continent occurs in Canada, except "Lexus" NX 200.

"Lexys" Canadian build

The plant in Toyota Motor Manufacturing Canada (TMMC) is engaged in their production in Ontario, which for many years has been a permanent branch of Japanese production and whose experience in the assembly of cars is no doubt about the founder's company.

In Russia, the Canadian assembly often scold and praise Japanese, but in fact they are performed according to uniform standards, simply North American modifications are focused on local conditions.

Canadian models "Lexus" are not equipped with light indicators of rotation on wings. There is also no parking radar that helps better maneuver when you need to attach the car in clear boundaries of the reserved place.

Rearview mirrors can not be folded. The box is fully automatic: it can be configured to start the start mode from the second speed, but manually manage the process manual. The speedometer shows the speed in miles per hour, but there is also a kilometer scale.

The radio also does not catch Russian radio stations.

"Lexus" for the Russian consumer

In our country there are no plants for the production of cars "Lexus", only car dealerships, where you can buy ready-made, as well as car markets, where used options are presented. Thus, for Russia, the cost of transportation is still added to the cost of Lexus.

And if the official dealers can recommend a suitable assembly model and configuration, then private sellers can only offer that they have, and this is fraught with unpleasant surprises. Before buying, you need to carefully examine the car and check all its functions, and even better - at the beginning to drive it onto a hundred and find out the opinion of the professional.

A few years ago, the production of "Lexus" also wanted to open the production of "Lexus", but then the law controlling premium officials and officials was released. And since Lexus belongs to this category and is in demand for wealthy people, its sales turned out to be too small in order to open the workshops on the assembly.

Looks luxurious cars. Initially, they were intended for sale in the United States. However, currently shipped to many countries of the world. Headquarters is located in Japan in Nagoya.

Name history

Users of these prestigious cars assure that the word of any meaning does not have, but is simply the designation of the luxurious car. However, the creators argue that the name is associated with the name Alexis. It was considered as an option for the name of the new line of cars from Toyota. The prototype was the hero of the famous series "Dynasty" Alexis Carrington. But all this name has not passed, it was a little converted, becoming "Lexus" (Lexus).

Definition of goals, research of alleged sales markets

In 1983, Toyota's leadership put a goal - the creation of the best car in the world in the category of representation class. During this period there were demand for premium cars, especially in the United States of America. By the time the territory of this state "Toyota" was already known as a corporation producing reliable and high-quality cars. But the niche of the representative class car was not covered, and there was decided to start developing machines in this category.

Before the start of production, Toyota organized a large-scale research study of a potential market, which was accompanied by a thorough design of future machines. To this end, premises were rented in California to establish preferences of potential buyers in place.

In 1989, the work on the creation of the car was completed. According to the corporation, almost 60 designers were involved in the development, about 1,400 engineers' specialists in various fields of automotive industry, more than 2,500 mechanics. About 450 car prototypes were released. And in total, the project has invested more than 1 billion dollars.

Start of production

However, the result of this work was impressive. The market was unique for those times "Lexus" LS 400, characterized by a unique design, an advanced engine in V 8, four liter volume. The Japanese plant in Tahara is a place where the "Lexus" number one is assembled.

The debut took place in early 1989, at the dealership in Detroit. After 9 months, in September, its sales began through the created trading network in the United States. At the same time, the process of starting sales itself was furnished with massive advertising campaigns in the media.

The first "Lexus" received good reviews for the equipment, advanced aerodynamics, efficiency. Good reviews were awarded a gasoline engine. The prices of the car constituted about 38,000 US dollars, which was considered a well-founded amount. Characteristic characteristics are highly marked. However, critics noted the stiffness of the suspension. She did not allow to fully enjoy a comfortable car environment.

For the first, 1989, on the territory of the United States implemented 16,392 units "Lexus" LS 400 and sedan ES 250, another model of the company. In 1990, sales increased even more, 63,594 cars of these two models were sold. In the same year, small batches of premium cars in Australia, Great Britain, Canada and Switzerland were delivered.

Expansion of production

In the spring of 1991, the "Lexus" market has released a sports compartment SC 400, with the same engine that Ls 400. He had impressive characteristics at that time, in 6.9 seconds he was able to accelerate to 1,000 km / h. After some time, sales of the sedan ES 300 of the new generation from the predecessor ES 250 began. This car has become the most-selling car of this brand.

In the next, 1992, the model "Lexus" SC 400, ES 300 are awarded many honorary awards for automotive world exhibitions. The company in terms of sales in the United States overtook BMW and Mercedes Corporation. In September of the same year, an improved LS 400 released to the market, which included almost 50 modifications.

In January 1993, the automotive designer Georgetto Djjaro, the hired "Lexus" for the development of innovative and advanced cars, issued a new model - GS300. A year later, she became a very visible novelty in Europe on her platform was on the basis of "Toyota" S.

The first SUV from Lexus - LS 450 was developed in 1996. Immediately after it was released by the third generation of the GS 300 car. In 1998, Lexus produces a premium crossover - RX 300, as well as new generation machines - GS 300 and GS 400.

The serial version of the RX300 was completed with a three-liter V 6 engine, as well as an improved 4-speed automatic transmission. The place where the plant in Tahore remains collecting "Lexus". Due to the fact that in this car, the possibilities of the SUV, sedan and station wagon were successfully selected, it became the very popular and most-selling premium crossover in the American market. In the next, 1999, Lexus sold its millionth car in the USA.

In the same period, the company's penetration begins to South America, sales will start in Brazil.

Reorganization

Since the beginning of the XXI century, the company annually supplied its new items to the market. This is a new IS line - the continuation of innovation in the class of sports sedans. At the same time, the first SC 430 convertible, as well as new third-generation machines from class LS 430.

Approximately at this time "Lexus" put on the flow of the GX 470 SUV, as well as the new generation of RX 330. 2004 marked the fact that the company noted it with a two millionth car sold, as well as the launch of the first hybrid SUV 400H RX.

In 2005, Lexus was organizationally divided with the progenitor - Toyota. He got a production center, a plant where Lexus is collected, design bureaus, designers divisions. At the same time, the company entered the domestic market in Japan, and also significantly expanded its sales in global world markets, including China.

The 2008 economic crisis slowly slowed down sales. However, in 2009, still launched into the production of YS 250 H, intended for North America Japan Hybrid. An off-road hybrid 450 H Rx was released.

Since 2010, the company has reached the market, including Russian with a compact hybrid hatchback CT 200 H.

At first, the 2012 Lexus began the implementation of the fourth generation GS 350, new lineacks of options 450h. In the same year, the company begins the release of the sixth generation of ES series.

Where are they collecting "Lexus"?

All cars The company develops and manufactures on one of the most advanced road enterprises in the world, at the Tahara factory. On the quality of the assembly in this place, the fact that all employees at the entrance are subjected to a mandatory air soul to remove dust.

From the beginning of the two thousand years, Lexus began to collect cars and other Japanese factories. The North American market is mainly replenished by brand machines on their own assembly factory. Canada, the city of Cambridge - a place where they collect "Lexus".

In the Russian Federation "Lexus" enterprises for the assembly of their cars do not have and does not plan to open them. This is due to the fact that the company's management avoids unnecessary risk to their reputation. Almost all the cars of this representative brand in the Russian Federation will be brought from Japan - the countries where Lexus is collected for Russia. Those who were produced in the North American factories are extremely rare.

Popular in our country, the NX model was developed exclusively for motorists in Russia and the United States. Where they collect "Lexus" NX - in Japan. In the Miyat Prefecture, at the automotive factory in the city of Kyushu.

Lexus NX - crossover, compact, for the first time shown in 2014 in Beijing, in three modifications. Because of its foundation, the platform "Toyota" RAV4 is taken. For sale from autumn 2014. At the factory, where the "Lexus" NX is assembled, production and other models are RX, CT 200h.

LEXUS is a branch of the Japanese Toyota company, created for the development and production of luxury cars. Initially, the models of this brand were designed for sale in the United States, but its popularity allowed to expand the market and in other directions. Today, Lexus cars can be bought in most countries of the world.

In 1983, the LEXUS brand was founded, which was to withstand heavy competition with the best automakers of the world, such as BMW, Jaguar and others. In the maternal company "Toyota" gathered the most talented engineers, designers and in 1984, a painstaking work on the "project F1" began. The name has been decrypted enough simply: F - Flagship - flagship, 1 - the first among itself is similar. The leaders were appointed by Itiro Suzuki and Syidzi Dzimbo. First of all, they decided to personally visit the United States to conduct a survey to personally find out the preferences of Americans. In parallel with this, five designers actively worked on the creation of sketches and the concept of a new car. In May 1985, a large-scale study of drivers preferences were conducted in the United States, which formed the basis of the LEXUS design concepts created in the California Studio "Toyota". The first one was ready in July.

The prototype was named Lexus LS400, and throughout the next year he passed a lot of tests, the results of which allowed to improve certain systems of the car. In particular, permanent tests on the autobahns of Germany, Canada and Sweden made it possible to determine the need to refine the control and design of the suspension. In May 1987, 8 version design options were presented, of which the company's leadership chose the final, and in January 1988, the first rollers with the car were shown on the auto show in Los Angeles, and then at other exhibitions. A few months later, in May, the project executives have announced the list of autodiets awarded honor to sell Lexus cars in the future. The list includes 80 firms, and headed by Lexus of Columbus from Ohio. Live Lexus submitted to the public only a year later, in Detroit. The company at that time demonstrated 2 models - LS400 (luxury sedan with a 4-liter engine) and ES250 (representative sedan with a 2.5-liter motor). Literally every other day, all residents and guests of Los Angeles could admire the new creation of the Japanese car industry, who visited the local salon. In September 1989, the first sales of cars began through a dealer network prepared in advance, the total number of cars purchased exceeded 4 thousand in the first month.

Among the reasons for the success of Lexus cars in the US market, you can call a rich interior decoration, numerous prestigious components that were installed in these cars, a powerful and reliable engine, as well as the appearance, made in strict and clear lines that emphasized the eclipse of the brand. In 1990, Lexus LS400 was named in the magazine "Car & Driver" the best imported car of the year and received 1 place in the ratings "J.D. Power and Associates ", one of the most authoritative companies in the field of car market research. At the same time, the first dealerships in Canada and the United Kingdom were opened, which allowed the LEXUS brand to consolidate success, reaching widespread recognition.

In May 1991, a new model was presented - the SC400, which represented a sports coupe. The 4-liter engine with automatic checkpoint allowed to accelerate to 100 km / h in 6.9 seconds. By the fall, the budget version of the SC300 with a 3-liter motor was released, and the ES250 change came more powerful ES300. In addition, the flagship model of the company, the LS400 has been subjected to a number of improvements that were aimed at increasing the safety of the driver and passenger, and also increased the comfort of the car. The model again ranked the first places in the ratings of the leading researchers car market, which became one of the reasons that in 1992 "Lexus" ahead of the sales "BMW" and "Mercedes-Benz".

In early 1993, the company released the GS300 sports sedan, the appearance of which was developed by the famous Avtodizainer Georgetto Judjaro. In 1994, the model was presented at the Frankfurt Motor Show. According to the results of 1993, a number of Lexus models again receive the highest assessments of expert organizations, and for the third time they are on top of the ratings "J. D. POWER AND ASSOCIATES.

As much as high success, the company also reached the following, 1994, and in the 1995th. However, the US Department under pressure from domestic manufacturers almost introduced 100% of the duty to the Japanese premium class cars, to which the entire LEXUS model range belong. Only the interference of the highest ranks of Japan made it possible to achieve agreement and avoid the start of the trade war.

In 1996, Lexus introduced the LX450 model, which became the first luxury SUV. This car combined the luxury and comfort of the salon with high patency and smooth move even on bumpy roads. Also, an updated ES300 was released, which became 6 cm longer than the previous generation.

1997 has become rich in updates. In January, the company showed on the Droytsky Motor Show the concept of the HPS model, most of the ideas of which were implemented in the new generation of GS300. In February, Lexus introduced another concept that later became the RX300 sports SUV. In September, the updated SC and GS models with 3 and 4 liters of the working volume were published, which received restyling, and the LS400 got a number of new options. Also, this year the company put a sales record - almost 100 thousand cars of the brand found their owners, which exceeded last year's mark by 20%.

In March 1998, two new company's SUVs were published - had a 4.7-liter LX470 and RX300 engine equipped with a 3-liter power unit. The latter became a hit of sales, ensuring the explosive growth of the statistics "Lexus" and leaving behind all other manufacturers of luxury cars. And the expert organization "J.D. Power and Associates "put the company's cars on 1 place in the rating of customer satisfaction already 7th time in a row.

In 1999, the Detroit Motor Show was presented a rear-wheel drive model of the company, IS200, sales of which in Europe began the same spring and practically doubled the indicators of the company "Lexus" compared with the previous year. And in the US, the brand in the fifth was awarded the first place among manufacturers of the most trouble-free cars, thanks to the minimum number of applications of their clients in service centers after 5 years of operation. The total number of lexus sold exceeded 1 million copies.

In 2000, the company introduced an IS version, equipped with a 3-liter engine and a new flagship sedan LS430, whose engine developed 280 horsepower and had a working volume of 4.3 liters. The salon had a gorgeous finish with the use of genuine leather and walnut, like previous models. A new model SC430 was also announced, in addition, the company decided to postpone the RX300 assembly to the Canadian plant of the Toyota maternal company. In August of the same year, the company established a sales record among luxury brands - more than 20 thousand cars for the month.

In early 2001, LEXUS transferred another part of production to North America, opening a plant for assembling engines and suspension for RX300 to Buffalo. The Detroit Auto Show shows the SC430 models, as well as the IS300 in 2 variations - Sportcross, equipped with a steering wheel with a transmission switch, and Manual Transmission - with a mechanical gearbox. Sales of these cars began in the same year, and in October, the ES300 of the third generation was added to them, which entered the many the latest achievements of the Japanese car industry.

In 2002, Lexus develops and produces concept car, which became a car Hero Tom Cruise in the film Stephen Spielberg "Special Opinion". And also presents at the Motor Show in Paris, the IS200 update equipped with the Sportcross steering wheel and the VVT-I engine. In November, the Luxury SUV GX470 with an adjustable suspension was also released.

In the spring of 2003, the company updated the RX ruler, constructing the body and adding a number of prestigious options. The American version also received a new 3,3-liter engine, European buyers were decided to leave the former 3-liter engine. Just a month after the start of sales, the car has become a sales leader in his class. Also "Lexus" introduced the HPX prototype in New York, which united the features of both sports car and an SUV. In September, the plant for the production of car brand in the Canadian city of Cambridge began the work, and on the Frankfurt Motor Show, the company demonstrated an updated LS430 sedan.

The next few years have become unexpected for the company, in connection with the fall in the USA. However, Lexus did not stop the development of new models, and even began to produce cars equipped with diesel and hybrid engines, which used a number of modern eco-friendly technologies. In parallel, the company begins to prepare for the conquest of the class "Super Suite", planning to compete on an equal footing with such "monsters as" Bentley "and" Rolls-Royce ". The first supercar of the company came out a limited edition in 2009 called LF-A.

In 2009, the company brings to the market the next generation of the RX450, which received an additional index H, denoting that hybrid engines are installed on these cars, and a year later, it represents a more economy modification equipped with a 2.7-liter engine.

In 2011, Lexus unexpectedly introduced the CT200H model, aimed at a niche of Compact Hatchbacks of the Lux class and had a rather small price. The sedan ES350 was also on sale, first presented a year earlier at the Moscow Motor Show.

The 2011 earthquake, which destroyed part of the production facilities "Lexus", made the company to adjust sales plans and think about the transfer of some plants to China, following the example of the Maternal Firm "Toyota".

In the same year, there was a fairly significant decline in sales of Lexus cars in the United States. Immediately after summing up the results in "The New York Times" wrote: "Eleven years of carrying the title of the best-selling luxury brand ended this year. The company gave the BMW and Mercedes-Benz championship. " However, the trend has improved somewhat thanks to Europe and Japan, where the luxury cars began to buy more by 40% and 27%, respectively. Subsequently, the Toyota Chairman Akio Toyoda promised to restore interest in the brand and further enlarge the organizational independence of the company, recognizing that "... then we considered Lexus not as a brand, but just like a sales channel." As a result of organizational changes in the main office, Lexus's senior managers for the first time in the history of this brand began to obey directly to the Chairman.

Wanting to rehabilitate after last year's recession of the rating, the management of the company has earned under a strengthened pace. In January 2012, the brand began selling the fourth-generation GS car, including GS 350 and GS 450H, as well as the model GS 250 model for individual markets. In April of the same year, the sixth generation of ES's lineup is replenished with ES 350 and ES 300H options, debuting at the New York International Auto Show.

In August, Lexus introduced one of the harvested surprises - the flagship sedan Ls. Technically, it was an upgraded and improved line of the previous model. In particular, the appearance of the car has changed, the motors have become much more productive, and also increased the optional potential. For the first time in the history of the company, the flagship sedan received a sports optional F Sport package.

At the same time, information about the renewal of the Japanese project to create an IS-F model. Together with Lexus Is, she had to become one of the main innovations of 2014.

In October 2012, Lexus LF-LC debut took place in Sydney. The car did not become an absolute novelty for the audience, as it was already a sign on the exhibition in Australia. However, representatives of the company assured that there are significant differences. So, in particular, engineers reduced the percentage of use in the design of a carbon fiber car. The SEMA exhibition, which went week later in Las Vegas, was marked by the presentation GS 350 F Sport.

At the end of 2012, Lexus registered new cars in USA and Australian patent departments. In America, it became known about the proposed NX 200T and NX 300H crossovers produced on the basis of Toyota RAV4. For Australia, the company has prepared RC 350. The model was based on the concept of the LF-CC presented at the Paris Motor Show.

From the first weeks of 2013, Lexus again announced the upcoming novelties and transformations, which testified to the Company's hope of rewarding leadership in the US market again. At the Geneva Automotive Exhibition, a full-hybrid IS 300H full-bonded IS 300H, updated LEXUS LF-LC design and an improved Lexus F Sport line. It almost immediately became known that Lexus cars again received the Award "J. D. POWER AND ASSOCIATES »Like the most reliable, and higher rewards on the rating of Kelley Blue Book 2013 in the United States to assess the cost of possession of a five-year car among the Lux class brands.

To demonstrate the new All-wheel drive Lexus GS AWD in March, Lexus Ice Event passed near Montreal. The company's management independently selected guests of the event, handing only 24 invitation. In the spring, Lexus patent series has been replenished with another instance - in the USA registered a brand GS F.

The exhibition in Shanghai, who passed in April, was used by the Lexus manual for the Lexus GS 300H hybrid premiere. The car, according to them, was intended for businessmen and corporate buyers. Koji Sato, the deputy chief designer of the company, noted that the novelty is also much more environmentally friendly, as it is significantly reduced compared to other models, the level of emission into air CO2 is significantly reduced. The company's desire for "purity" of its products once again provided it with the leadership position of the "Green" brand in the world. " She also became the best automaker based on the results of the study "Driver Power" 2013 English Auto Edition "Auto Express".

At Fashion Week, the last fall in New York, Lexus was presented the first holographic show with Coco Rosha in history. The spectacle, consisting of special effects, three-dimensional modeling and many other technical achievements, was an exciting spectacle that displaced the history of the company's development with all obstacles and takeoff. On the last in 2013, the car dealership held in Tokyo was presented the latest version of the conceptual crossover LF-NX Turbo.

Geneva Motor Show 2014 in all its beauty presented to the audience a new RC F line, which was recognized by the most powerful lexus in the history. The exhibition showed at once four cars of this model: RC coupe, new RC F Sports F Sport and Racing Concept RC F GT3. A presentation in Detroit has become equally discussed. There, finally, a worthy alternative to the BMW M4 and Audi RS5 was presented, the creation of which was spoken for several years, - RC F Coupe. Wishing to conquer the segment of medium-sized premium crossover, Lexus presented in Beijing the NX model.

Despite the fact that in 2014 the company slightly reduced the number of concept developed, the popularity of the brand did not significantly decreased, rather, on the contrary. Lexus continued to receive international awards indicating the constant quality of cars. So, Lexus was headed by the list of leading manufacturers in the British customer satisfaction rating from "What Car?" / JD Power. In addition, the company was recognized by automaker No. 1 in the UK in a survey on the reliability of WHICH CAR SURVEY cars 2014. Due to this, the growth rate of sales remained steadily high.

The first novelty of 2015 was the LEXUS GS F 2016 sedan. However, everything was impatiently expected the main bestseller - a new generation of RX models. This line has kept the leadership sales positions for many years. Even the fact that the third collection did not have to moral critics condemning the design of cars, did not affect the love of this model. It is worth noting that the fourth collection fully justified the hopes of fans. The appearance returned the former charm and attractiveness, connecting the sophistication of the NX line and the smoothness of the outlines.

Wanting to expand the boundaries of its influence, the company took up several distracted projects. First of all, with the engineers and technologists of Toyot, Lexus specialists engaged in the development of a new security system. Innovation promises to become not only as efficient as possible, but also affordable. In 2015, LEXUS cars confirmed their status of the most reliable in the world and do not intend to lose this title and continue.

Another news for fans of the company was the appearance of a modern flying board, the tests of which were held in the summer of 2015. Innovative technology is based on the use of magnetic levitation. In a large extent, the resulting effect was helped by the presence of superconductors cooled with liquid nitrogen and permanent magnets.

Manufacturer Country Manufacturer - Japan (Toyata City). The LEXUS division is included in the Japanese Toyota Motors Corporation concern, and it is mainly engaged in the production of luxury cars for the US and Europe market, and Toyota cars are mainly sold in Japan. The main direction of the company is the creation of elite expensive machines with leading characteristics of comfort for the driver and passenger, reliable engines, transmissions, innovative smooth stroke systems.

Creating a brand

Japan, as a manufacturer of Lexus, is famous for unique technologies and innovations in the field of mechanical engineering. She had before and there are now all the resources to create the best cars in the world. That is why in 1983, at the Secret Meeting of the Directors of Toyota, the idea of \u200b\u200bcreating a new brand was proposed, under which the best cars in the world will be produced. In order for the consumer, there were no associations with Toyota, a new brand "Lexus" was invented.

Plans and positioning

To create the first car, 1400 best engineers, designers were invited. Before them stood a rather difficult task - to create a truly good car of the luxury, which would exceed competitors and cost cheaper. For this, a survey was even created, which figured out what exactly wanted to buy in the United States. And although Japan is a producer country, "Lexus" first were aimed at the American consumer, as at that time the Japan market and so almost completely belonged to Toyota.

First car

The very first car was created in 1985. It was the Lexus LS400 model, which in 1986 passed test drives in Germany, and in the US market appeared in 1989. Since September this year, sales of the car began. Outwardly, he did not have anything to do with Japanese cars and looked like a typical "American". Designers tried to fame, since this model was well perceived by the American public. Already, consumers began to be interested in what it is for the manufacturer's country and whose brand "Lexus".

Subsequent models

The second car "drew" Georgetto Judjaro. We are talking about the Lexus GS300 model with a streamlined body. The most successful was the modification of the Lexus GS300 3T with a forced motor created by the Cologne compartment of the Motosport owned by Toyota.

A year after the appearance in the US market, the American press called the Lexus LS400 sedan as the best imported car. However, there is nothing to be surprised here, since the machine with its high power had a low fuel consumption due to successful aerodynamics.

In May 1991, a new car appeared on the market - Lexus SC400 Coupe. He very much reminded Toyota Soarer not only in appearance, but also by characteristics. However, after 1998, the differences between these machines disappeared during the restyling.

In 1993, the LEXUS ES300 five-sedan sedan was also shown, which was a certain Toyota Camry analogue in the US market.

Also, the family of cars from Lexus includes a chic jeep with a full-wheel drive LX450. He absorbed the comfort of a representative car and the dignity of the Toyota Land Cruiser HDJ 80 popular in Japan. An improved version of the All-wheel drive jeep - Lexus LX470 has appeared a little later.

1998 in the history of the company was remembered by showing the first car with the IS index. In the spring of next year, the first IS200 model from Lexus appeared on the American market. Body shape and technical specifications made it possible to make a racing model from it.

In the country-producer "Lexus" developed rather quickly due to the high consumer demand for these cars in the United States. In early 2000, updates were expected. At first, the IS300 car was shown in Los Angeles, and then in Detroit everyone saw a successful reincarnation of the LS400 model - LS430. In essence, this flagship among cars that had the most innovative technologies, a navigation system, an expensive leather interior, as well as a powerful V8 engine with a capacity of 280 horsepower. He could accelerate up to 100 km / h in just 6.7 seconds. With all this he had a minimum windshield coefficient.

In the same year, in New York, Lexus announced the emergence of the SC430 model, and also shared plans for 2003. It was assumed that after 3 years, Lexus RX300 cars will be produced at the Toyota plant in Canada. Note that only Japan was considered a country-producer-producer of cars "Lexus".

Peak Sales

In June, IS300 went on sale, in August "Lexus" becomes in the United States the first luxury brand importer, who managed to sell over 20,000 cars for the month. Improving existing brands is in this complete move - in the replacement GS400 comes an improved car GS430, which successfully went into the series. The results of 2000 showed that the fifth year of the Lexus increases its sales, with ease of other luxury brands in the United States. At this time, American consumers know perfectly well who released "Lexus", the producer country as a whole enjoys confidence, and even other brands of Japanese cars are well perceived by the buyer.

In 2001, Toyota announces that the suspension and motors for RX300 cars will be manufactured at its enterprise in Buffalo. After a while, after that, the IS300 Sportcross model is shown in the Detroit Motor Show (with the gear button on the steering wheel), IS300 Manual Transmission (with a manual transmission), and the production of new SC430 is prepared for launch. In March, the car was ready, but by the time of the start of sales orders for this car has already been painted.

Coming to other countries

By 2002, this brand was respected all over the world and understood whose country is the manufacturer of Lexus. The first official dealer in Russia appeared in 2002. They became the company "Lexus-Business Car". A year later, the dealers became two.

In 2003, Detroit presented a well-known model RX300 and more dynamic RX330. The latter possessed the luxury options and innovative technological solutions. On the roads of Russia and Europe, this car can be seen quite often. In its class, the RX300 overtook all competitors. In the same year, the assembly of machines at the plant in Canada and Germany began. And although the "Lexus" brand cars are being developed in the manufacturer of Japan, manufacturing and assembly are engaged in different points of the planet, including in Russia.

Future plans

The company stated that they plan to replenish their rules with diesel vehicles for Europe, because there diesel power plants are greater popularity due to the less harmful exhaust environment. Also in plans to develop hybrid machines for the US market, where hybrids are popular. However, such cars are already there even today.

Toyota, whose brand "Lexus" in the manufacturer of Japan does not take high popularity, also plans to take most of his native market. However, it is not surprising, because Lexus, first of all, was focused on other countries, as Japan also bought cars of the Toyota brand cars. The new brand for this was not needed completely.

Conclusion

Once unknown brand became very popular, and today everyone knows where the "Lexus" produce. The manufacturing country thanks to this brand (and not only it) has created an excellent reputation as a reliable car manufacturer. However, it is worth understanding that most of the merit of the brand's success belongs to Toyota's company, because the "Lexus" created not from scratch, but on the basis of existing and advanced technologies at that time. So you need to remember who released "Lexs" in the manufacturer's country. This is a Japanese Toyota concern - a giant of the automotive industry, which today is one of the industry leaders not only in Japan, but in the world.

About Lexus heard, probably, all Russians, ranging from adolescents, ending with old men. And, most likely, each of them in the depths of the soul dreams of feeling behind the wheel of the machine of this brand.

The fact is that the concern produces a model of a luxury class. They are extremely comfortable, reliable and durable. Even the sedans meet the saying "the length of the hood is longer life." Therefore, they get the highest safety scores. What is already talking about crossovers.

After riding a car of this brand, you do not want to transfer neither one another. And it is not strange. Handling, it would seem not by hand, but by force of thought, Japanese accuracy and high-quality materials for upholstery and body is something that the premium brand is different. Therefore, we decided to figure out where Lexus collects for Russia.

Cars of Lexus are the same Toyota, only for more people. In Russia, the assembly is not settled, and this fact is reflected in the high cost of models.

So cars from Lexus collect:

• in Japan;
• In Canada. The assembly has been established since 2003, and only some models are produced in this country, for example, RX330.

By the way, in 2014 it became known that Russian civil servants do not have more right to move on cars from Lexus. This is due to the fact that these models are considered premium, and the company is not going to deploy an assembly in Russia. The representation of the company notes that there is no sense to build a plant here. After all, such machines must be produced and designed very carefully. Special skills are owned by Japan and Canada engineers.

The cost of sedans from Lexus ranges from 1.3 to 4.4 million rubles, depending on the configuration. But SUV will cost buyers from 1.9 to 4.3 million rubles.

A little about Lexus

So, where Lexus collects for Russia, we figured out. Now consider where this brand came from, and how it developed.

This company is currently a division of Toyota. Her engineers produce only luxury models. They are sold in the markets of America and Europe, and are highly popular.

In the title of the company, the purpose of the company was used. Lexus - "Lux". Initially, the brand was created for the production of expensive and luxury cars. Of course, this was not the new idea, since there were several concerns in the world, such as BMW or Jaguar, who have already tried to sip this segment.
However, Japanese engineers already knew that they were not terrible competitors. Therefore, the Directorate of Toyota decided to establish a subsidiary company, and called her "Lexus". They challenged the best world manufacturers. As you can see, not in vain.

At the dawn of production, 1,400 engineers were attracted, who invented and created a new concept. She brought the true pleasure of driving. That is, surpassed all cars in comfort. But it should be cheaper. It was in 1984 that Lexus F1 was created. It was designed exclusively for the American market. The creators approached the design of the model very correctly. They interviewed the appropriate contingent for example what he likes, and tried to embody everything in the metal.

Interestingly, the first of the concepts was released by Lexus LS400. It was more or less successful. But, another 450 models came to him, who did not fit according to this or that principle, and the world did not see them. The car passed the mass of road tests, took part in several hundreds of test - drives and was granted to the court engineers of many world brands. As a result, he was redone the suspension and the steering system. And in 1988, the finished car saw the world. At the same time, an uncomplicated logo came up. Showed this whole beauty on the car show in Los Angeles. In 1989, the car was put in 80 car salons of the world. During the first month of sales, 2919 models were implemented, and then over the next week 1216.

Even then the car from Lexus was distinguished from all existing analogues of excellent interior trim, a beautiful body and powerful technical characteristics. For this, many designers, engineers and designers who completely redested the engine were attracted. Due to this, the car began to be sold not only in America, but also Canada and the UK. Thus, by 1990, the concern's sales amounted to 63,000 models.

The first crossover from Lexus appeared in 1996. It was called Lexus LX450. It was essentially converted to Toyota Land Cruiser. It was embodied all the best characteristics of the car, but a lot of luxury was added. Just two months after the release, the car became the leader of world sales.

Already in January 1997, the company sold 500 thousand cars around the world. And this year ended with a number of 97593 copies. A year later, the concern was already 147 dealers only in America. Therefore, the sales of Lexus overtook all sorts of companies that were previously considered the most popular and in demand in the world.

In 2002, the Japanese brand appeared the official official dealer in Russia. He got the name "Lexus Business Car". His main office was located in Moscow. A year later, another company joined him.

Next, fuel plants operating on diesel combustible appeared. Then the electrical models came out. In general, the company develops and grows the day of the day. The main thing is that Lexus engineers work very productively and with all possible self-dedication. They are not limited to the market of America, but produce cars to Europe and other countries. Many awards and first places in world rankings speak for themselves. Therefore, if you want to buy a car that will be comfortable, reliable and durable, it will bring you true driving pleasure, pay attention to any of the brams of Lexus.