LEXUS history. Where to collect Lexus for Russia: the history of the company, the factories of the company and the quality of production of the company Lexus History

Lexus.- Japanese automotive company, which is one of the industry leaders. Lexus Division (more often than Lexus) is the official division of Toyota Motors Corporation. The company specializes in the release of premium cars. The main market for products - USA.

Lexus History: Birth Legend

The history of the LEXUS brand takes his beginning in 1983. At that time, the head of the Toyota Corporation was the legendary Eizi Toyoda. He became the main initiator of the meeting of the Board of Directors, at which the issue of creating a competitive representative class model was discussed. The beginning of the 80s was marked by the fact that the world market was observed a slow, but stable increase in demand for auto-class auto-class, and Toyoda decided to use it to expand the concern. As a result of the meeting, it was decided and creating a new brand.

It is worth noting that the idea of \u200b\u200bEyji Toyoda made a Japanese company one of the leaders of the automotive industry. Undoubtedly, this is the most important achievement of the legendary TMC leader.

The Japanese began to think over all aspects of the future division to the trifles. One of the first was the question of the name of the brand. Initially, the heads of the corporation planned to sell new cars under the name "Toyota". But marketing studies have shown that most Americans have the name "Toyota" associated with budget pickups, and not with passenger cars, therefore it was decided to choose a new name - Lexus..

In 1986, the advertising agency Saatchi & Saatchi, which was engaged in promoting a new premium brand, examined more than 200 titles and chose the one we know today. Therefore, probably, it is more correct to start the countdown of Lexus stories from 1986.

There are two versions of the origin of the name Lexus:

1. It appeared as a result of the connection of the words "Luxury" and "Elegance", which are literally translated as "luxury" and "elegance".
2. The second theory says that this is an acronym phrase "Luxury Exports to U.S.".

The history of the LEXUS brand is described in one of the books of the famous historically of the Japanese concern Jeffrey Lakeer.

History of LEXUS models

Below is the basic information about LEXUS car models.

Lexus Ct.

- The hybrid CD of the Japanese company, which is one of the youngest models of Lexus, as it was represented by the public in 2010. The main sales market is European countries. In 2013, the model survived a large restyling, as a result of which he received new electronics and an upgraded suspension. The release continues in 2019.

Lexus HS.

- Medium-sized hybrid of the Japanese concern. The official presentation took place in 2009. Auto Lexus HS is very popular in the Japanese market, but in the United States is not very great demand. According to experts, this is due to the imperfection of software because of which in 2010 about 18 thousand units of cars were revoked. The release continues in 2019.

Lexus GS.

- The first in the history of the brand Lexus hybrid sedan of the business class. The car is sold in Europe since 2006. Access time from zero to hundreds - 5.9 seconds. Fuel consumption in mixed mode - 7.9 liters. The use of innovative developments in the field of environmental friendliness allowed Japanese developers to achieve the smallest at that time in the class of level of excretion of CO 2.

Lexus Is.

- Business-class sports car, the production of which started in 1998. Initially, the car was published called Toyota Altezza, but after the release in 1999 it began to advertise it to the European market as Lexus IS. The release continues in 2019.

Lexus RC.

- Compact coupe, the release of which began in 2014. In parallel, the Japanese produce a sports version of RC F. This Lexus model demonstrates high sales performance and is considered one of the strongest in its segment.

Lexus es

- Business class car, the mass production of which started back in 1989. The history of Lexus ES has 7 generations and rich, both successes and drops. For example, in 2009, Toyota's concern recalled from the market part of the series of series due to a carpet defect, which could become a potential cause of an accident. The release continues in 2019.

Lexus Ls.

- A full-size executive class sedan, another "older" by the Japanese company. Released since 1989. Until 2008, he was published in the list of the most sold cars in the United States, but the global financial crisis reduced the level of sales by 42%. The release of Lexus LS continues in 2019.

Lexus LX.

- Full-size SUV, the basis of the design of which lay the Toyota Land Cruiser 200 base. The car began to go from the conveyor in 1996. This Lexus model is considered one of the safest in the J-segment. In 2015, the car survived a deep restyling, as a result of which he received a new interior and improved roof layout.

Lexus GX.

- Medium-sized premium SUV, which is an important part of the history of LEXUS models. The design of the car is based on the Toyota Land Cruiser Prado platform. The first generation of the car was presented in 2002. The release of Lexus GX continues in 2019.

Lexus NX.

- Compact premium crossover, whose sales started in the fall of 2014. This Lexus model is considered one of the most powerful in the class and boasts a high level of security. For high-speed lovers, a package F Sport is offered, which includes more streamlined body elements and upgraded shock absorbers.

Lexus RX.

- Medium-sized premium crossover, which started the mass production in 1998. In 2015, the third generation model was presented. Since 2010, only more than 800 thousand Lexus RX cars were implemented on the American market.

Lexus UX.

- front-wheel drive Class K1 crossover. The first generation car was first shown to motorists in the spring of 2018. Lexus UX is the youngest Lexus model. The main task of the car is to impose a worthy competition in the European market BMW X1 and AUDI Q3.

Lexus models: with optimism in the future

History of brand Lexus. It continues and continues very successfully, which cannot but please the loyal fans of the Japanese company. The Lexus division has long been a serious player in the global market, although in initially few people believed in this project, and most experts claimed that the new product is unlikely to be in demand outside of Japan.

W. lexus companies Everyone is still ahead and confirm these numerous awards, first places in automotive ratings and positive reviews of motorists. Lexus models combine a high level of comfort, recognizable style and unsurpassed Japanese quality. If you add more customer service here, then we will get the perfect recipe for success. Lexus is a sponsor of many sports, as well as environmental projects and all this activity only strengthens its position in the global market.

When it comes to high-quality, popular cars, sin do not remember the dear Japanese brand Lexus. The Japanese release the most charged crossovers for businessmen who, from the car, need not only quality and comfort, but also a premium component. One of these brand brands is the model - Lexus NX. This car has already worried about restyling four times, and with each update to the world there was a more unique and reliable car. Russians also prefer Japanese crossovers, in particular this model. In its segment, the car occupies the position of the leader. Many Russian brand fans do not know where the NX Lexus is collected for the domestic market.

The main market for the sale of Japanese crossovers is the United States and Russia. This premium compact car for the Russian market is made in Japan at the enterprise located in the city of Kyushu. In the American Quality Assessment Rating, the Japanese plant received a gold reward for the best quality assembly. The design and possibilities of this "Japanese" will not leave a single person indifferent. The car is offered to buyers with three versions of power plants. The purebred "Japanese" is quite popular in the Russian market. Even despite its high cost, for sales, the car "survived" many competitors.

Exterior and interior

The next renewal of the crossover made his appearance are still brighter and richer. On a massive radiator lattice there is a brand brand sign. Dynamicity machine gives a diamond form of lighting. Rear the car looks bold in the good sense of the word. The sportiness and rapidness of the crossover appears the traditional spoiler made in Lexus style. The machine turned out to be compact enough, its dimensions are: 4630 mm × 1645 mm × 1845 mm.

The interior of the car looks no worse appearance. Where Lexus NX is produced, they took care of the QO's fault and luxury of the car. At a very high level, a sound insulation of the Japanese crossover was performed. Therefore, extraneous sounds will not distract the driver from the driving process, and passengers from a pleasant journey. The Japanese applied some innovative solutions for the interior design. Now the driver will have the ability to charge gadgets at a distance and control the multimedia system with a touchpad.

No owners have no complaints about the quality of materials used for finishing. But, there are also disadvantages from the "Japanese", inside a little small space, the roof of the car is low, therefore, the rosy passengers do not quite comfortably be in the Salon of the Crossover. But the rear sofa has the function of adjusting the backrest and is equipped with an electric drive. It has a car system automatic opening of the luggage compartment. Its volume is 500 liters, if folded the rear seats can be increased to 1545 liters.

Technical Side

Motor gamma for Russia is represented by the same aggregates as for the European market. Basic is a gasoline 2-liter atmospheric unit that issues 151 horsepower. The maximum crossover speed with such an engine is 180 kilometers. Where they produce Lexus NX took care of the engineering of the machine. In the mixed cycle, the car spends 7.5 liters of high-quality Euro-5 gasoline. The second engine is also a 2-liter, but already outstanding 238 horses. The maximum speed of the car with such a move is two hundred kilometers.

A hundred will take 8.8 liters of fuel. Customers and hybrid power plant are available - this is a 2.5-liter engine with 155 horses. Plus, two more electric motors are working on 143 hp. and 68 hp Maximum, the driver will be able to overclock this crossover to 180 kilometers. The average flow of hybrid installation per hundred kilometers is 5.4 liters. The basic version of the car is offered only with the front-wheel drive. The machine has a traditional independent MacPherson front suspension and a multi-line independent rear. Buyers car available in three versions:

• NX 200.
• NX 200T.
• NX 300H.

The cost of the car varies from 1,448,000 to 2,350,000, depending on the configuration. The Japanese crossover Lexus NX will be an excellent option for urban operating conditions.

The history of the car "Lexus" originates since 1983 in a country where people appreciate comfort - in Japan. At that time, brands such as BMW, Mercedes-Benz, Jaguar were in demand. The Japanese manufacturer "Toyota" was not at all frightened the appearance of these brands of cars. On the contrary, I decided to get up on the competitive path. Those who managed to develop world-famous cars "Toyota", also worked on the creation of Lexus. At that time, about 1450 workers were listed in the team, among them there were progressive engineers and talented designers. The development and manufacture of the car occupied more than five years. The developers managed to draw up major competition to their rivals in 1988 due to the emergence of a chic, luxurious and prestigious LEXUS LS400 car. Moreover, he attracted the attention of society not only by its appearance, but also the ideal characteristics of the motor. Since the appearance, he managed to conquer the hearts of many lovers of elite cars.

"Lexus" in America

However, not only Japan was a LEXUS country. After the rapid increase in demand for cars of this brand in the United States, a plant was built on which the production of "Lexus" was also built. True, it differs many of the Japanese version. Lexus production in Japan was aimed at preserving ergonomics and at minimum costs, and in the US, the main emphasis was made to power, sizes and comfort.

The first successful car

Manufacturer Country Lexus LS400 - Japan. He was the absolute opposite of Japanese cars. Designers created it on the basis of American production. They believed in a bright future that one day the brand would conquer not only Europe and the country adjacent to it, but also all the world markets.

The development of Lexus LS400 was the most bold step in the history of the Japanese automotive industry after the release of the Toyota brand. He was recognized in 1990 as the most sold and the best car brought to America. The Lexus SC400 is installed an eight-cylinder engine, which includes 32 valves. Its volume is 4 liters, and the power of 294 horsepower. It also installed a five-speed gearbox.

Further development

The next course of the manufacturer was the Lexus GS-300 - its beautiful streamlined body and stylish design immediately attracted a lot of interested buyers. American themes in the production of powerful cars pushed Toyota to develop a GS 300 3T sports sedan with a forced motor from Motosport.

Lexus GS-300 Manufacturers Countries - Japan, USA. It was presented for America in 1991, together with Toyota Camry, and the premiere for the whole world took place in 1993. It was a sedan type car, the engine of which has a capacity of 221 liters. from. With a volume of 3 liters, which corresponded to the American standard. Further, the LEXUS LX 450 all-wheel drive SUV followed him, which was reached in 1996 to the American market. Its production was based on the models of Toyota Land Cruiser 200. Both models were similar and did not differ much.

Also in 1991, the Lexus SC 400 car was presented, which borrowed the design from the export version of Toyota Soarer. And in 1998, the first show of the car from Toyota Motor, which included the view of the IS model. So appeared in 1999 the first improved and modified Lexus - IS 200, which was widely supplied to European and American markets.

New generation

Then, in 2000, this series was replenished with other novelties: LS430, IS300. They replaced the outdated SC 300 and 400 coupe. In 2001, the first Lexus SC430 convertible at the showroom in Geneva was introduced. It is distinguished by a beautiful, sports, unsurpassed design that attracts everyone who met him on the path of pedestrians and motorists. It is distinguished by a wide and low shape. Gives the driver a perfect feeling of comfort in motion. The car looks gorgeous both with open and closed roof view.

Lexus SC430 has a rear-wheel drive and is equipped with an eight-cylinder V-shaped engine with a volume of 4.3 liters, which develops power up to 282 liters. with., and a five-speed automatic adaptive gearbox. Before the "hundred" car accelerates only 6.4 seconds.

Perfect car

The next car, which is popular and to this day - Lexus RX 300. This brand new SUV was presented in 2001 in the North American Motor Show in the city of Detroit. The car has impressive dimensions. After successful release, manufacturers decided to update it and dubbed the updated version of the release of Lexus RX 330. The changes were to increase the length and width of the car, as well as in the equipment of the model 3.3 liter V-shaped six-cylinder engine with a capacity of 230 horsepower.

Later, in 2009, a model of the car brand LEXUS RX 350 appeared. This SUV has a capacity of 271 horsepower with a volume of 3.7 liters, as well as 188 liters. from. With 2.4 liters. Soon this model was transformed into RX 450 H by adding it a sporty look and equipped with an engine with a capacity of 300 liters. from. Fans of crossovers were impressed with his creative design and powerful engine, no six-speed gearbox remains without attention.

Types of models

The country-producer of this prestigious brand released four generations of the car. They include the following range of models:

• compact - IS HS;
• medium size - GS;
• crossovers - LX, SUV, LX:
• coupe - LFA, SC

In 2018, the LEXUS manufacturer was presented with a new generation class of the sedan class - Lexus ES 2019, Lexus UX -2018 crossover, Lexus LF-1 Limitless Concept. Japan is the country of manufacturer Lexus. His headquarters apartment is located in Toyota.

Manufacturer Country Manufacturer - Japan (Toyata City). The LEXUS division is included in the Japanese Toyota Motors Corporation concern, and it is mainly engaged in the production of luxury cars for the US and Europe market, and Toyota cars are mainly sold in Japan. The main direction of the company is the creation of elite expensive machines with leading characteristics of comfort for the driver and passenger, reliable engines, transmissions, innovative smooth stroke systems.

Creating a brand

Japan, as a manufacturer of Lexus, is famous for unique technologies and innovations in the field of mechanical engineering. She had before and there are now all the resources to create the best cars in the world. That is why in 1983, at the Secret Meeting of the Directors of Toyota, the idea of \u200b\u200bcreating a new brand was proposed, under which the best cars in the world will be produced. In order for the consumer, there were no associations with Toyota, a new brand "Lexus" was invented.

Plans and positioning

To create the first car, 1400 best engineers, designers were invited. Before them stood a rather difficult task - to create a truly good car of the luxury, which would exceed competitors and cost cheaper. For this, a survey was even created, which figured out what exactly wanted to buy in the United States. And although Japan is a producer country, "Lexus" first were aimed at the American consumer, as at that time the Japan market and so almost completely belonged to Toyota.

First car

The very first car was created in 1985. It was the Lexus LS400 model, which in 1986 passed test drives in Germany, and in the US market appeared in 1989. Since September this year, sales of the car began. Outwardly, he did not have anything to do with Japanese cars and looked like a typical "American". Designers tried to fame, since this model was well perceived by the American public. Already, consumers began to be interested in what it is for the manufacturer's country and whose brand "Lexus".

Subsequent models

The second car "drew" Georgetto Judjaro. We are talking about the Lexus GS300 model with a streamlined body. The most successful was the modification of the Lexus GS300 3T with a forced motor created by the Cologne compartment of the Motosport owned by Toyota.

A year after the appearance in the US market, the American press called the Lexus LS400 sedan as the best imported car. However, there is nothing to be surprised here, since the machine with its high power had a low fuel consumption due to successful aerodynamics.

In May 1991, a new car appeared on the market - Lexus SC400 Coupe. He very much reminded Toyota Soarer not only in appearance, but also by characteristics. However, after 1998, the differences between these machines disappeared during the restyling.

In 1993, the LEXUS ES300 five-sedan sedan was also shown, which was a certain Toyota Camry analogue in the US market.

Also, the family of cars from Lexus includes a chic jeep with a full-wheel drive LX450. He absorbed the comfort of a representative car and the dignity of the Toyota Land Cruiser HDJ 80 popular in Japan. An improved version of the All-wheel drive jeep - Lexus LX470 has appeared a little later.

1998 in the history of the company was remembered by showing the first car with the IS index. In the spring of next year, the first IS200 model from Lexus appeared on the American market. Body shape and technical specifications made it possible to make a racing model from it.

In the country-producer "Lexus" developed rather quickly due to the high consumer demand for these cars in the United States. In early 2000, updates were expected. At first, the IS300 car was shown in Los Angeles, and then in Detroit everyone saw a successful reincarnation of the LS400 model - LS430. In essence, this flagship among cars that had the most innovative technologies, a navigation system, an expensive leather interior, as well as a powerful V8 engine with a capacity of 280 horsepower. He could accelerate up to 100 km / h in just 6.7 seconds. With all this he had a minimum windshield coefficient.

In the same year, in New York, Lexus announced the emergence of the SC430 model, and also shared plans for 2003. It was assumed that after 3 years, Lexus RX300 cars will be produced at the Toyota plant in Canada. Note that only Japan was considered a country-producer-producer of cars "Lexus".

Peak Sales

In June, IS300 went on sale, in August "Lexus" becomes in the United States the first luxury brand importer, who managed to sell over 20,000 cars for the month. Improving existing brands is in this complete move - in the replacement GS400 comes an improved car GS430, which successfully went into the series. The results of 2000 showed that the fifth year of the Lexus increases its sales, with ease of other luxury brands in the United States. At this time, American consumers know perfectly well who released "Lexus", the producer country as a whole enjoys confidence, and even other brands of Japanese cars are well perceived by the buyer.

In 2001, Toyota announces that the suspension and motors for RX300 cars will be manufactured at its enterprise in Buffalo. After a while, after that, the IS300 Sportcross model is shown in the Detroit Motor Show (with the gear button on the steering wheel), IS300 Manual Transmission (with a manual transmission), and the production of new SC430 is prepared for launch. In March, the car was ready, but by the time of the start of sales orders for this car has already been painted.

Coming to other countries

By 2002, this brand was respected all over the world and understood whose country is the manufacturer of Lexus. The first official dealer in Russia appeared in 2002. They became the company "Lexus-Business Car". A year later, the dealers became two.

In 2003, Detroit presented a well-known model RX300 and more dynamic RX330. The latter possessed the luxury options and innovative technological solutions. On the roads of Russia and Europe, this car can be seen quite often. In its class, the RX300 overtook all competitors. In the same year, the assembly of machines at the plant in Canada and Germany began. And although the "Lexus" brand cars are being developed in the manufacturer of Japan, manufacturing and assembly are engaged in different points of the planet, including in Russia.

Future plans

The company stated that they plan to replenish their rules with diesel vehicles for Europe, because there diesel power plants are greater popularity due to the less harmful exhaust environment. Also in plans to develop hybrid machines for the US market, where hybrids are popular. However, such cars are already there even today.

Toyota, whose brand "Lexus" in the manufacturer of Japan does not take high popularity, also plans to take most of his native market. However, it is not surprising, because Lexus, first of all, was focused on other countries, as Japan also bought cars of the Toyota brand cars. The new brand for this was not needed completely.

Conclusion

Once unknown brand became very popular, and today everyone knows where the "Lexus" produce. The manufacturing country thanks to this brand (and not only it) has created an excellent reputation as a reliable car manufacturer. However, it is worth understanding that most of the merit of the brand's success belongs to Toyota's company, because the "Lexus" created not from scratch, but on the basis of existing and advanced technologies at that time. So you need to remember who released "Lexs" in the manufacturer's country. This is a Japanese Toyota concern - a giant of the automotive industry, which today is one of the industry leaders not only in Japan, but in the world.

Under this brand, luxury cars are produced by the company Toyota Motors Corporation.. Initially, they focused on the US market, which to this day is the main emphasis. The idea of \u200b\u200bexpansion "Luxury" market share originated from the leadership Toyota. Back in the early 80s. Works began in 1983. However, the Japanese perfectly gave themselves the report that their cars are perceived in the West as extremely practical and reliable, but not at all as the most prestigious. So creating a new brand was the most optimal solution.

The so-called "Project F1" (from abbreviations was launched in the situation of the deepest secrecy "FlagShip №1" – "Flagship number 1"). Under it was designed exclusively a prestigious rear-wheel drive car, capable of competing in its class by American and European models.

The most original thing is that at the time and other Japanese companies begin to act in the same direction: Honda. In 1986 he launches Acura. , Nissan. In 1989 he was given Infiniti. . Tried to keep out of them and Mazda.brand Amati. For USA I. Xedos. For Europe, which should have been launched in 1993 (for a number of some reasons, this did not happen).

The result of the efforts of engineers Toyota. In July 1985, the Lexus LS 400 car appeared. For several years, he passed the "running" on the roads of Europe and America. Errors were an unacceptable luxury and the model passed the most severe tests, refining and improving. It was submitted to the general public only a few years later - January 2, 1988. At the same time, the new brand itself was presented with its logo. The famous agency was engaged in promotion and development Saatchi & Saatchi.. According to the generally accepted legend, the word "Lexus" - This is a modified Latin word "Luxus" ("Luxury, puff"). According to another, equally reliable information, the name of the brand was born from the word association "Luxury" and "Elegance". Total from Toyota. Several thousand people were involved and spent around a billion dollars.

LEXUS LS 400 sales began in September 1989. Externally, this car was much longer on its European or American fellow, rather than on the Japanese. It was originally developed, for obvious reasons. Initially, sales brought only disappointment. They walked sufficiently enough, and the technical problems could not be avoided - it was necessary to call about 8 thousand cars already sold due to defects in the wiring. But the unsuccessful start did not destroy the new brand. For 1989, 16 thousand cars were implemented. This model "did not reach" in the level to the same Mercedes.But it was more affordable and differed excellent handling.

In the future, other models were followed, more or less successful. Some of them have honored pretty prestigious awards. But the most important thing is that the brand has become respected and achieved recognition. To date, the company's model range is already presented by several models, including an SUV. Many semi-supersonal Lexus. "Japanese Mercedes." These cars are sold almost everywhere. And since 2005, both in the inner Japanese market are available.