Genesis is a new car brand. Brand Genesis comes to Russia without dumping Genesis What country manufacturer

the main / PDD online

Mrock Hyundai This evening was not even mentioned - the official Russian presentation of the Genesis brand passed in Barvikha Chaino, solid and without any reference to the name of the parent company. Koreans are in every way distance from their mass brands and assure that Genesis is something truly new and completely unique.

Why do you need a new brand?

The first attempt to enter the market of top-class cars Koreans was taken in 1999 when they presented an eQUUS front-wheel drive sedan (in Europe - Centennial) with a length of 5.1 m with Motors V6 and V8. The car was created in the Commonwealth with Mitsubishi and was positioned in the domestic market as a competitor Mercedes-Benz S-class and "Sevenki" BMW. However, truly log in to the prestigious segment managed only ten years later with the rear-wheel drive model of the second generation of its own development. Already then in some markets, Koreans began selling a sedan under the Equus brand without mentioning Hyundai. Almost simultaneously, the Hyundai Genesis rear-wheel drive sedan was released on the market, which was to fight the Mercedes-Benz E-class and BMW 5-Series. In 2013, Genesis changed the generation, and soon the luxury models were decided to finally allocate into a separate brand, so as not to confuse customers with reference to the Hyundai mass brand. As the name of the brand, instead of Equus Koreans chose more sound genesis, and the models themselves were given alphanumeric indices on the Infiniti car manner. In the fall of 2015, Genesis Motors was highlighted from Hyundai Motors.

Who is responsible for the style and development of cars?

The head of the Genesis brand in January 2016 was American Manfred Fitzgerald, the former director of the design and development of the Lamborghini brand. In the post of senior vice president, he is developing and implementing a brand development strategy, as well as marketing policies. The brand stylist is the famous Dutchman Luke Donquervol, who many years in a row was a chef-designer of various branches of the Volkswagen group. He worked on the appearance of the Skoda Octavia and Fabia of the first generations, and also drew the current Seat Ibiza. He put her hand to the stylistry of almost all Lamborghini models from Diablo to Murcielago and Gallardo, painted Bentley Flying Spur and Bentayga. Since the beginning of 2016, the Donervolka has been working in the same team with Hyundai-Kia's chef by Peter Schrier. Finally, the German Albert Burman is responsible for the technical part, which since the spring of 2015 is headed by the Department of Testing and Development of Hyundai Motor Group. Formerly, a specialist was the vice-president of BMW M and BMW Individual offices, where he was mainly developing sports models.

What models will be released under the GENESIS brand?

The first car of Genesis and the brand flagship officially became the G90 sedan - in essence of the third generation, the world premiere of which took place in January in Detroit, and the Russian - September 22 in Barvikha. Following our market, the G80 business sedan will be released - the heir to Hyundai Genesis, which has already been shown at the South Korean Busan Auto Show. Next year, Koreans will present the G70 Sports Sedan, which will enter the C-class Mercedes-Benz segment and BMW 3-Series. Finally, by 2020, two crossovers and a sports coupe will be presented under the Genesis brand - only six models with rear-wheel drive architecture and V-shaped engines or compact turbosologists.

Can the flagship G90 compete with German sedans?

In addition to the dimensions and space in the cabin in the asset of the flagship sedan, a completely modern chassis, a mass of service electronics and electric drives, and all. The media system is managed by a washer on the tunnel, there are two platforms for wireless charging phones. Rear have individual monitors and control panels of the media system and climate installation. Finally, instead of a solid rear sofa, you can order execution with separate seating. The engines will be offered two. First, the new turbo engine V6 3.3 T-GDI with a capacity of 370 horsepower. Second, 5.0-liter atmospheric V8 on 425 hp, which will play the role of flagship. Drive - rear or complete. But the pneumatic suspension in the G90 will not even for surcharge. Koreans assure that the refusal of pneumatic elements is due to the considerations of reliability and the desire to keep prices.

Will there be elongated versions?

As in the case of Equus, G90 is produced in a long-base version with an insert of a length of 290 millimeters. According to statistics, in Russia to 3% of the Equus sedans sold precisely in long-base execution, so long G90 will also be brought to us. At the same time, the Korean "Pulman" will offer only to the maximum configuration and only with a five-liter V8 engine, all-wheel drive transmission and separate rear armchairs with electrical adjustments and tumps - retractable footrests.

What is known about the g80 sedan?

A new business sedan is the fruit of the solid processing of Hyundai Genesis of the second overlapping, which received a more aggressive design and reconfigured suspension. The sedan is equipped with a 3.8-liter gasoline engine V6. Motor power is 315 horsepower. In addition, the novelty will be offered in the "charged" modification of Sport. Such a version was completed with a 3.3-liter burbed motor. Engine power is 370 hp and 510 nm of torque. The drive is the rear or complete, gearbox is an eight-step "automatic". Finally, customers will be offered an adaptive suspension with electronically controlled shock absorbers.

All models of 2019: model range of cars Genesis, prices, photos, wallpapers, technical characteristics, modifications and configurations, reviews of Genesis owners, History of the brand Genesis, review of Genesis models, video test drive, archive of models Genesis. You also find discounts and hot dealers from official GENESIS dealers here.

History of the brand Genesis / Genesis

After several years of competing struggle for the premium segment of the car market, the South Korean company Hyundai came to a solution to the creation of its independent sub-brand called Genesis. A new brand, as well as the LEXUS Luxury Division of the Toyota company or Related Nissan Brand Infiniti, carries the ideology of technical perfection, and its cars are intended mainly for demanding, promising and wealthy personalities with an ambitious character. According to the company, the GENESIS brand is fully focused on customer needs who want to receive maximum comfort, security, multimedia capabilities, technical innovation, and at the same time be stylish. In the long run, Genesis plans to implement its cars through separate independent channels that are not related to the dealer centers of Hyundai.

As of 2016, the Genesis model lineup consists of two premium sedans: flagship G90 (by class This car is comparable to Stuttgart S-Class, seven BMW and AUDI A8) and mid-size G80. The appearance of these cars was developed under the guidance of Shef designer Peter Schraira, which showed incredibly elegant lines and emphasized the proportion characteristic of premium sedans with a long hood and short skes. With the release of the Lux Brand GENESIS market, Hyundai symmetrically leaves its model range without 2 top premium - Hyundai Equus (now this car is sold as Genesis G90) and the Genesis model of the same name (G80). Mainly Genesis cars are designed for buyers from the USA, Canada, Russia, the Persian Gulf and Korea countries. In the future, it is planned to expand the sales market.

The Russian market for Genesis is one of the priorities. In the fall of 2016, the company launches the official Russian sales of its G90 sedan and opens up the production line of this model in Kaliningrad. According to the manufacturer, Genesis G90 uses at its base high-strength body from high-rigidity alloys with low weight. The car is equipped with an innovative adaptive suspension and a full HTRAC drive system. Starting from the basic execution, the sedan is completed with 9-centuries, premium audio, rear view chamber and other advanced electronics. The top design of the model built on the extended base is distinguished by separate rear armchairs and an extended list of options. In 2017, the younger model of Genesis G70, released against the background of other sedans of a pronounced sports appearance.

A sensational novelty at the automotive exhibition held in New York, the Genesis G70 sedan became from the Korean manufacturer. For example, one of the high-profile applications of the manufacturer has become news that the updated model will be able to configure it with a manual box with rear-wheel drive.

new Hyundai Jenzis 2019

Such a turn aroused a lot of interest among the public. But it is worth noting that this offer is relevant only for the American market. In the Russian market, Hyundai Genesis G70 also managed to make noise - according to an official statement, this model will be supplied with only one engine, but in documents prepared for our market, there are three different motors. One way or another, the creators managed to make noise around the novelty, but the actual position of things will be expected over time.

Design of the Korean sedan Genesis g70

The appearance of the GENESIS G70 2019 flames the mass of stylish elements, and its holistic appearance causes genuine interest and admiration. The front of the car received a wide falseradiator grille, over which the company's icon is banging. Below is a stylish front bumper with sports appearance, air ducts and brackets. The head optics are placed in narrow headlights, where the main light, fog lights and turn signals are surprisingly adjacent.

Feed Hyundai Genesis G70 was performed tasty and without completeness: a gentle roof descent, at the end of which the "shark fins" bangs; Trunk lid with a continuation of a kind of spoiler; Rear headlamps, repeating the contour of the side lines of the luggage compartment. The rear bumper has stylish ribs on the sides, smoothly fill in the car body, and the center is decorative insert from a shallow wave-like vertical grid. On the right there is a double exhaust pipe consisting of two separate sinks of square shape.

On the side of the new Genesis G70 demonstrates a skillful combination of style, design and practicality. His streamlined form speaks of the rapidness of the car and the sports character. Wheel arches have a clear rounded form. Behind the front arches is a small bracket, its sharp angle directed along the movement of the car, which gives the overall look at the notch of rapidness. The lower and upper pieces of the side doors are decorated with longitudinal ribs, smoothly merging with the main part of the sedan case. The roof of the car smoothly flows to the stern and merges with the lid of the luggage compartment. General Design Genesis G70 speaks of status and bright character character. For painting body, car enthusiasts are offered ten different enamels.

Salon updated Genesis G70

The interior of the new model of Genesis G70 is no less catchy than and its appearance. The owners are waiting for a comfortable and comfortable salon, which is also pretty spacious. The manufacturer did not voice full information about the equipment of the genesis G70 salon, but according to preliminary data it is known that the front seats - the driver and passenger - have a deep landing, relief structure and all sorts of functions that provide a comfortable trip: heated, ventilation and massage.

The front panel is perfectly equipped with a technical point of view and interestingly completed - with the designer. On the top of the central console, a touchscreen display with a diameter of 8 inches with high image quality and a quick response to touch is located. Below are horizontal air circulation deflectors, under which are three stylish climatic installation regulators. Almost all functional management is performed on the display.

salon new Genesis G70 2019

The driver is waiting for a chubby three-spoke steering wheel with a rich multifunctional equipment. It is located in the information panel with catchy elements. When finishing the cabin, the creators did not regret neither the quantity nor the quality of the materials - the skin is everywhere, as well as - soft and high-quality plastic. Five different interior colors are available for selection. The manufacturing company also took care of security - the car is equipped with nine airbags.

The overall dimensions of the fascinating sedan Genesis G70 make up:

length: 4687 mm;
width: 1852 mm;
height 1405 mm;
wheel database size: 2387 mm.

This model will be equipped with wheel disks of 19 inches.

At the moment, accurate information about what kind of configurations we should expect in the Russian market, but there is no, but in the near future the Korean car company promised to provide them. Therefore, we look forward to her publication.

Specifications Genesis G70 2019

Under the hood of Genesis G70, we are waiting for a pair of gasoline and one diesel power unit. From gasoline is offered: 4-cylinder turbocharged 2-liter engine with a capacity of 250 hp and a 6-cylinder turbocrine of 3.3 liters and a capacity of 371 horsepower. As well as a 4-cylinder 2.2-liter turbocharged diesel power unit, outstanding 200 horsepower. Complete all types of engines will be a 8-speed automaton (with the exception of rear-wheel drive models on "Mechanics" intended for the American market).

Price new genesis g70

Video Test Genesis G70 2018-2019:

Photo of the new Sedan Hyundai Genesis G70 2019:

Cars GENESIS have long been in our market. At the very beginning of his life, this car was sold under the brand "Hendai" and was called "Hyundai Jenzis", and since the beginning of last year, Jenzis became a separate brand. Hyundai made a luxury division, apparently due to the fact that the concept of "premium" and "Hyundai" in the heads in people do not fit. So is there any premium in the Korean sedan? And what to buy? "Eshku", "Five" or "Jenzis"? Tell in order.

Take a look at the exterior of the car. Does he not remind you of anything? Many say that in the appearance of "Jewesta" the features of other cars are guessed. I personally did not see anything like this. It looks in an adult, no longer in Korean, but not in German. Singing golden middle, somewhere between "Lexus" and "Infiniti". All that they love in Russia is present: a lot of chromium, 5 meters long, a large radiator grille with a collision warning sensor, LED headlights (though: only in maximum configuration) and so on.

Without exaggeration, I will say that for a weekly test drive, at least three people asked what kind of model "Bentley"? But the truth! Koreans icon drawn beautiful, with wings, noble and aristocratic. But we will not understand, who did the idea borrowed? Maybe the Bentley itself? Or is Aston Martin? Or maybe at all at "mini"? But it will not be focused on this. Let's go to the interior, in my opinion, there is something to tell.

And in the interior of us, though it does not shine with some kind of design bells, but does not push out, as it was before, 10 years ago. In fact, the interior of Genesis G80 was already born old. You look at it and you understand that this should be in cars in 2008-2012, but not in 2018. Although there is no new-fashioned lighting of the cabin on the perimeter, only a single blue parabola on the ceiling in the glacial zone, the salon is pleasant and stay in it - pure pleasure.

I always respected Koreans for their desire to be better. While AvtoVAZ is proud of its SV Cross, the Korea made a business class and a hot sedan who are not inferior to competitors.

So, consider closer. We have a beige salon with perforation on the seats to cool your heat into hot summer days with ventilation. We look at the glance slightly above and see a fairly wide insert from the tree on a torpedo, which has a pleasant texture and shade. The central console coated with aluminum is covered with buttons, and, for the first time, sent behind the wheel, you are afraid to get confused in all this. But you should not be afraid: everything is intuitive.

All the "vital" buttons are located where they should be located, and the size of these buttons in Japanese is huge, even by hitting the buttons in the fist, you will still turn on what was originally planned. In the center of the tunnel, there is a multimedia control washer with the quick transition buttons to the menu, navigation or audio, as well as the inclusion of the heating of the steering wheel and the chairs. Just above our climate and audio control buttons. The exits for USB and AUX wires are hidden in the pocket, as well as wireless charging for smartphones.

The steering wheel is loaded with buttons, but they quickly get used to them and press blindly.

On the left behind the wheel there is a block of six buttons, which are responsible for from-root trunk, a gas tank hatch, which, by the way, is constantly acting and does not really open, as well as the activation buttons of active retention in the loss and displaying obstacles in the blind zone. Electric handbrake, it is slightly lower than this block. I never used because of unusual location, constantly forgot about him.

Turn on multimedia. In the central screen, the wings of Genesis tanned on the central screen, and we get to the main menu, which came to us straight from 2005, yes, I do not exaggerate, the design of the icon reminds such in Win-Dows Media Player, even the color of the decor looks like blue. But this is the only remark, since everything works fast enough, and the LexiCon audio system loses Russian rap and English classics perfectly. What kind of "lexicon", you ask? For the first time hear? I also learned about it for the first time, taking a car for a test, but as Wikipedia says, then Lexicon is part of the Harman group, where there are such brands from the music industry like Narman / Kardon, JBL, Bang & Olufsen and others. In general, I calmed down and was sure as an audio system.

The dashboard looks simple and restrained, but simply does not always know the cheat badly, in this case it is very good. She reads perfectly at any time of the day. The on-board computer screen is large, from the well to the well. An exclamation mark every day I reminded me that the pressure in the front wheels is below the norm, although I constantly checked it, and it corresponded to the passport 2.4 atmosphere. Winter! What you say here, many so.

If driving, I felt a taxi driver, then the rear row here on the go-fish above the German competitors - you feel like a real boss. Let's start with the fact that it is more common here more space for legs, do not pull them out like in "Maybah", but you can compare with a short s-class.

The front passenger seat can be moved and tilt with buttons from the end on the left side or buttons in the rear armrest. This is not remembering this in the five "BMW".

And the armrest with an abundance of the buttons responsible for music, heated and the rear window curtain is in Mercedes? Of course not. According to a general visual inspection, I had the most pleasant impressions. Immediately becomes clear who is the main car. Double glasses and front and rear. Silence in the salon up 140 km / h.

Talk about how I tried to take the mattress from IKEA, I think it is not worth it. Do not be surprised that in every review I mention this store, just this is an excellent measuring instrument. The mattress is not taken away, because the rear sofa can not be decomposed - expect a maximum of a couple of suitcases.

Now let's go on the road and appreciate Genesis in motion

Under the hood is a new engine for Genesis, 2.0 power in 245 forces. Thanks to the Koreans for the fact that they fit into a more adequate tax.

Acceleration up to hundreds takes 8 more seconds. Yes many. Yes, the car is heavy. But there is absolutely no desire to put on the pedal in it, at least in Drive Mode and you can choose the sport-mode, but the sport is not real. The engine holds increased turnover, and the steering wheel is poured with artificial severity.

This car is designed for another. For example, with the maximum comfort to take you from point A to point B. So impulse he behaves on the road, so well swallows the unevenness of the asphalt, which is the first thing I thought about, so this is what I'm going to Mercedes in 221 body.

Honestly, almost the same ways from driving, just would like a slightly more informative steering wheel, he is too easy. The engine is absolutely not audible even on high revs.

Brakes are a little cotton, it takes a little more effort to brake in front of the traffic light.

The consumption of 95th gasoline for a two-liter turbocharged engine is within the psychological mark of 15 liters. In the city, it consumes 13.7 liters, and the country highway takes 8 liters on his hundred. I won't call him any more economical, "eating" more than the car from the German Troika. It is clear why: weight difference is 400 kilograms.

Of course, the car deserves attention, he is not a gray mouse on the roads. In bright blue, it looks spectacular and attracts the views of passersby. But the car is not for those whom the word "Ponte" is impressive more than the word "comfort".

I will be honest with you: buying this car and ride one driving, I would not advise only if you have a family. It is better to entrust this case about a professional driver, and then the complete harmony will come, and it will please you with this car every day. To overshadow German competitors, it is capable exclusively in terms of comfort, but not driving characteristics. In this regard, he is pretty far from the same A6.

Mark Hyundai This evening was not even mentioned - the official Russian presentation of the Genesis brand passed in Barvikha Chaino, solid and without any reference to the name of the parent company. Koreans are in every way distance from their mass brands and assure that Genesis is something truly new and completely unique.

Why do you need a new brand

Who is responsible for the style and development of cars

The brand stylist is the famous Dutchman Luke Donquervol, who many years in a row was a chef-designer of various branches of the Volkswagen group. He worked on the appearance of the Skoda Octavia and Fabia of the first generations, and also drew the current Seat Ibiza. He put her hand to the stylistry of almost all Lamborghini models from Diablo to Murcielago and Gallardo, painted Bentley Flying Spur and Bentayga. Since the beginning of 2016, the Donervolka has been working in the same team with Hyundai-Kia's chef by Peter Schrier.

Finally, the German Albert Burman is responsible for the technical part, which since the spring of 2015 is headed by the Department of Testing and Development of Hyundai Motor Group. Formerly, a specialist was the vice-president of BMW M and BMW Individual offices, where he was mainly developing sports models.

Which models will be released under the brand Genesis

The first car Genesis and the flagship of the brand officially became the G90 sedan - in essence of the third generation Equus, the world premiere of which took place in January in Detroit, and the Russian - September 22 in Barvikha. Following our market, the G80 business sedan will be released - the heir to Hyundai Genesis, which has already been shown at the South Korean Busan Auto Show. Next year, Koreans will present the G70 Sports Sedan, which will enter the C-class Mercedes-Benz segment and BMW 3-Series. Finally, by 2020, two crossovers and a sports coupe will be presented under the Genesis brand - only six models with rear-wheel drive architecture and V-shaped engines or compact turbosologists.

Will the flagship G90 compete with German sedans

The engines will be offered two. First, the new turbo engine V6 3.3 T-GDI with a capacity of 370 horsepower. Second, 5.0-liter atmospheric V8 on 425 hp, which will play the role of flagship. Drive - rear or complete. But the pneumatic suspension in the G90 will not even for surcharge. Koreans assure that the refusal of pneumatic elements is due to the considerations of reliability and the desire to keep prices.

Will there be elongated versions

What is known about the g80 sedan

What is known about the g70 sedan

On how the serial G70 will look like, hints the prototype New York Concept, presented on the auto show in New York. The appearance of the model is made in the stylistry of last year's prototype Vision G and largely corresponds to the appearance of the flagship sedan Genesis G90. The prototype was equipped with a hybrid power setting with a total capacity of 245 hp with a two-tier turbo engine and an eight-step "machine". The serial model is likely to receive four-cylinder turbo engines, as well as the "charged" modification, the development of which will lead the N Performance unit. A distinctive feature of the prototype salon was the 21-inch display connecting the dashboard and the screen of the multimedia system, as well as the touchpad to control the entire side electronics.

Ivan Ananyev
Photo: Genesis