About company. Volvo now belongs to Chinese autocontracene Geely Volvo whose brand car country

To date, such a brand, like Volvo (Volvo), is world famous. But how did it all start?

Vovlo: Brand History

The story of Volvo (Volvo) began in 1924 from the meeting of classmates on the College of Assar Gabrielson and Gustav Larson. Together they founded a car company. SKF firm specializing in the production of bearings helped them in this.
In 1927 their first brainchild Volvo OV4 / Jacob was created. It was a convertible equipped with a 4-cylinder engine operating on gasoline fuel. A little later, they released a sedan and his elongated version. As a result, in two years it was sold out about one and a half thousand cars.
When Gunnar Ingela comes to the position of President of the Concern, the dawn of its activity comes for the company. Cases went uphill. The export of Swedish cars in the United States of America was established.
Also increased production. Innovative technologies were introduced, such as three-point seat belts, the author of which was Niels Ivar Bolin. The brake system and the deformation zone was also improved.

Volvo: Country of manufacture

The story of Marka Volvo began in Sweden. When polling random passers-by the question: "Volvo-whose car? Country of manufacture of this brand? " The results were as follows:
70% - Germany;
20% - Sweden;
15% - USA;
5% - does not know the answer to this question.

Volvo Concern today

In 1999, the concern sells Ford companies for the production of passenger cars. And later, in 2010, Ford Motor sells the brand of the Chinese company Geely. The story of Volvo survived not one crisis. But, having survived them, the brand expanded production. In the automotive, she was repredited and left from the production of passenger cars. Today on the market you can see a wide range of products and services under the Volvo brand:
cars (cargo, buses and other);
engines;
automotive equipment;
construction equipment;
Space components.
Volvo Machine Machine Now many are associated with good safety and assembly quality. Combines excellent style, power and reliability. "I'm rolling!" - Thus translates the name of the brand, which completely justifies it. The one who is already or was the owner of the car of this brand recommends it to others.

The first serial Volvo came down from the conveyor of the plant in Gothenburg in 1927. Since then, Volvo Car Group remains the world leader in the production of innovative and safe cars. Today Volvo is one of the most famous and respected car brands, the company's sales market includes about 100 countries.

Volvo Cars was part of the Swedish group of companies Volvo Group until 1999, when it was purchased by the American concern Ford Motor Company. In 2010, Volvo Cars was purchased chinese concern Zhejiang Geely Holding (Geely Holding).The new owner contributed to the fundamental update of the Volvo model range, a significant increase in the company's production facilities and strengthen the position of the Swedish automaker in the global market.

VOLVO brand belongs to Volvo Trademark Holding AB, whose joint owners are Volvo Cars and Volvo Group.

The corporate strategy and development strategy of the brand - Designed Around You are focused on the needs of people and underlies the company's production and business activities, as well as the basis of its corporate culture.

About 2300 dealers (most of them are independent companies) sell Volvo cars in about 100 countries. For December 2018, about 43,000 people worked at Volvo Cars in the world.

Volvo Cars produces premium cars of different types: sedans (S60, S90), universals (V40, V60, V90), high-pass vehicles (V60 Cross Country, V90 Cross Country) and crossovers (XC40, XC60, XC90).

In 2018, Volvo Cars implemented 642,533 cars. This year became for the company the fifth sequential year of record sales. The largest sales market is China, it accounted for 20% of the total sales in 2018. It is followed by the United States (15%), Sweden (10%), the United Kingdom (8%) and Germany (7%).

For the 2018 fiscal year, Volvo Car Group recorded operating profit in the amount of 14,185 million Swedish kroons (14,061 million in 2017). Revenue for the reporting period amounted to 252,653 million Swedish kroons (208,646 million).

Volvo Cars headquarters is located in Swedish Gothenburg, resources for product development, marketing planning and administration of current processes of the company are concentrated there. Since 2011, Volvo Cars has offices in Shanghai and Chengdu (China). The headquarters of the Chinese division of the company in Shanghai is engaged in sales, marketing, procurement, development and performs other auxiliary functions. It is located on its territory.

In addition to the main plants in Gothenburg (Sweden) and Ghent (Belgium), the engines for Volvo Cars since the 1930s also produces the factory in Schöld (Sweden). The production of components for the body since 1969 has been established at the plant in Ulofrem (Sweden). In addition, the company's assembly plants work in Kuala Lumpur (Malaysia) and Bangalore (India), and in Shanghai, Stockholm and Lunda (Sweden)and the Silicon Valley (USA) function of research and development centers. Finally, Volvo Cars have design centers in Gothenburg, Camarillo (USA) and Shanghai.

In 2013, mass production at the Chengdu plant was launched - Volvo cars are available here for Chinese and American markets. In 2014, the Second Plant was started in China - in Datsina, and engines for cars are also produced at the factory in Zhangziakou (China). Also, the production of Volvo cars is carried out at the factory in the city of Lutsiao (China). In June 2018, the discovery of the new Volvo Cars plant in South Carolina (USA) took place.

Russian sales Volvo this year, like other auto-brands, are left to desire to be better: following the collapse of the buyers market in car dealerships, it has become much smaller. Sales of the new flagship model XC90, which should have started back in March, eventually were postponed and started only now (accurate terms are still unknown). Together with a noticeable decline in prices for the model range announced at the end of April, this should fix the business of the company in Russia. At the same time, despite the local problems of Volvo, going to Chinese hands, demonstrates more than decent results in recent years, sowing to keep old customers and attract new ones.

In 2010, the Chinese did not just acquire the first European brand. They bought a company known primarily by security technologies. It is with this that the Chinese autocompany from the very beginning existed (and today they remain) serious problems: many cars were absolutely uncompetitive in terms of European or American standards.

Five years ago, the global economic crisis forced the American concern to get rid of extra assets, one of which was the Volvo's passenger division.

The Swedish manufacturer brought losses, and Ford in crisis did not want to invest in the company. As a result, the Americans sold Volvo Chinese Avtogigant Geely for $ 1.8 billion. At the same time, in 1999, Volvo costs 3.5 times more expensive - $ 6.5 billion.

When Volvo moved into the hands of the Chinese, many auto experts and fans of the brand seriously expressed concerns that Volvo confuses the image and that the Chinese, using Swedish technologies, will not invest serious funds.

But the new Volvo owner hurried to assure that the brand will provide independence in the strategic perspective and the opportunity to work according to its own business plan.

"Cooperation with the Swedish brand is primarily the security technology. Volvo has very confident positions in this aspect of the automotive industry, "the head Geely Li Shufu said at the end of April. - In addition, now we are concentrated on research and design work on creating a new CMA modular platform (for the production of C-class cars). C-class sedan will go to the series in 2017 and will be the first car on a new platform for small-sized CMA models, common to Geely and Volvo. The Volvo V40 successor will receive the same platform.

"Based on this modular architecture, Volvo is developing alone products, and Geely - others, their own,

- Specifies Shufu. - They have different directions and completely different characteristics corresponding to positioning in their segments. "

However, it is necessary to admit that Volvo was originally expelled to such a format of cooperation. Shortly after the transaction, the then CEO of Volvo clearly stated that there was no speech about any technical cooperation with Geely.

"We understand ourselves as part of a financial, not an industrial holding, so we maintain the independence that is very important for us. With Geely, we work in completely different areas of the automotive industry, which makes cooperation on a wide range of issues practically meaningless, "he stated.

Well, a few years later, the situation has changed, and it is not difficult to guess that the Chinese still managed to impose their vision of mutual cooperation with the Swedes.

For a lacking stars from the sky Geely, the purchase of Volvo has opened access to unique security technologies and other developments. But at the same time, the transaction made it possible to become Geely the first Chinese automotive company, which unfolded not only in the European and US market, but also in developing countries, becoming a global brand.

At least such plans declares Li Shufa, which is called "Chinese Henry Ford." In the nearest plans Geely - start exporting a Swedish brand car from plants in China to other countries. Among the export destinations, in addition to the United States, experts are called Russia. Shipment will be made from the Chengdu factory in the south-west of China.

The Swedish company also does not hide that it is quite pleased with the cooperation. The main criterion is the growing volume of world sales.

According to the Volvo chapter in China, Lars Danielson, 2014 was one of the best for Volvo Cars. "More than 466 thousand cars sold, all models, - leads data Larson. -

Successfully walked in Western Europe - also important market for us. In the USA sold 56 thousand cars. In general, sales were not bad, our profits increased by 17% and reached 2.2 million.

However, the margin still remains low.

Here you need to keep in mind the context. We investigate a lot, insert into new products. Do the same thing that the whole industry does, it would be much easier, and there would be different profits. But the plan is that which is. "

The Chinese market for Volvo today is the largest - his share reached 17% of global sales last year. In second place there is Sweden, the United States from 12% - on the third. Next goes to the United Kingdom (about 9%) and the rest of European countries - 7%.

"I don't think that Volvo, becoming the property of Geele, could lose something," said Radio Country Director, famous autoexpert. - Rather, on the contrary: the brand has retained all its positions.

Yes, they had big plans for the development of the brand in the Chinese market, but there were no noticeable results to actually achieve.

Nevertheless, the fact that the Swedish brand is present in China, and in Europe, and in the United States, is already good. Here you can bring as an example of the fate of another Swedish manufacturer - Saab, which simply went bankrupt and stopped exist. "

According to the expert, when both companies declare joint technical developments, they are very specific.

"For Geely, buying Volvo - it was the shortest way to get modern automotive technologies. They did not have their own developments. Therefore, speaking of the joint developments of two brands, it is necessary to understand that the entire technical base is provided only by Europeans, and the Chinese side provides funding. Therefore, it is quite logical that the combined technical center of two companies is located in Sweden, "he noted.

As noted by the general director of the company "Submarine" Denis Eremenko, the perception of the brand by Russian consumers has not changed from the moment she moved under the wing of the Chinese company. "If the quality of the car assembly does not change, the design and positioning of the brand as a whole, the consumer does not think at all over those who own the brand, it shared with the newspaper.ru with his opinion Eremenko. - Buying the Chinese Volvo - just such a case, therefore, in demand from Russian buyers, this circumstance did not affect anywhere. "

Example Volvo is not the only one. On the account of the Chinese - the purchase of Dongfeng Motor Group 14% of the shares of the difficult times of the French concern PSA, the acquisition of BAIC in SAAB technologies. It is impossible not to remember and thorough a deal for the sale of the Chinese brand Hummer. In addition, it became known that the Chinese State Chemical Corporation Chemchina plans to purchase Pirelli tire brand for 7.1 billion euros.

But the same tactics use not only the Chinese. Indian is no longer the first year owns British Jaguar Land Rover and does everything so that it is not associated with the legendary premium-brand in ordinary buyers.

In Latin Volvo, it means "I rush", the circle with arrows is only a convenient symbol of steel - the largest industry in Sweden before the appearance of IKEA. The circle and boom symbolize the shield and spear of Mars, which are also alochemical iron symbols.

In 1924, in the Stockholm restaurant Sturehof on July 25 - a day, which in Swedish calendar is called Jacob's Day - Assar Gabrielson and Gustaf Larson decided to create Volvo.

VOLVO Birthday is considered April 14, 1927 - a day when the first car came from the plant in Gothenburg called Jakob. However, the real history of the development of the concern began a few years later. The 20s are characterized by the beginning of the real development of the automotive industry simultaneously in the United States and Europe. In Sweden, truly became interested in cars in 1923 after the exhibition in Gothenburg. At the beginning of the 20s, 12 thousand cars were imported to the country. In 1925, their number reached 14.5 thousand. In the international market, manufacturers, in pursuit of increasing their volumes, did not always selectively approached the components, so the quality of final products often left much to be desired, and as a result, many of these manufacturers quickly ruined. For the creators of Volvo, the quality of quality was fundamental. Therefore, their main task was to make the right choice among suppliers. In addition, after the assembly, tests were required. To date, Volvo follows this principle.

Let's learn the story of this brand more ...

1927 Volvo. OV4 "The Jakob."

Creators Volvo.

Assar Gabrielsson (Assar Gabrielsson) and Gustaf Larson (Gustaf Larson) are the creators of Volvo. Assar Gabrielson is the son of Gabriel Gabrielson, an office manager, and Anna Larson - was born on August 13, 1891 in Cumbers, County Scraborg. He graduated from Noror's Higher Latin School in Stockholm in 1909. He received a bachelor's degree of economic sciences and business at school economists in Stockholm in 1911. Having worked as an official and stenograph in the lower chamber of the Swedish Parliament, Gabrielson received a place of trading manager at SKF in 1916. He founded Volvo and held the position of President until 1956.

Gustaf Larson - Son Lars Larson, Farmer, and Hilda Magnessson - Born on July 8, 1887 in Vintros, Erebo County. In 1911 he graduated from technical primary school in Yerbro; He received a diploma engineer at the Royal Institute of Technology in 1917. From 1913 to 1916, he worked as a design engineer in White and Popper Ltd.

After graduating from the Royal Institute of Technology, Gustaf Larson worked at SKF as a manager and chief engineer of the transmission department of the company in Gothenburg and Katrinholm from 1917 to 1920, he worked as a manager at the factory, and later - technical director and executive vice president of NYA AB GAICO with 1920 to 1926 collaborated with Assar Gabrielson to create Volvo. From 1926 to 1952 - Technical Director and Executive Vice-President of Volvo.

How does the book "Volvo Cars" tell, the story of Volvo begins with June 1924, when Assar Gabrielson, the future manager of the brand accidentally met in a cafe with a former fellow students in College Gustav Larson, who will later become the technical director of Volvo. On that day, they brought themselves in the cafe, and Gabrielson offered the idea of \u200b\u200bcreating an enterprise for the production of cars. Gustav Larson agreed that they would have to talk in more detail on this topic, but the proposal itself considered hardly seriously and did not give him much importance. Maybe this idea would not receive development if they were not met for the second time in August of the same year.

Here's how Gustav Larson describes this meeting, remembering Asissara Gabrielson (the article was printed in the Volvo magazine after the death of Gabrielson in 1962): "I accidentally passed past the Sture-Hof restaurant. I saw the advertisement of fresh crayfish, and decided to go inside, where and I saw Gabriel, sitting alone in front of a whole mountain of red crayfish. I joined him, and we began to crayfish with a big appetite. " So, they sat at the same table. Gabrielson had an excellent opportunity to re-discuss his idea. The oral agreement, which they achieved in August 1924, took the form of a decorated document on December 16, 1925.

This document proclaimed the following: "I, Gabrielson, intending to create an enterprise for the production of cars in Sweden I make an offer to G. Larson to cooperate with me in the position of engineer." "I, Larson, accept this offer." Gustav Larson should have developed a new car. Remuneration for this work would be from 5,000 to 20,000 Swedish crowns, provided that production will be released on an industrial level - at least 100 cars per year by January 1, 1928. If the specified level of production is not reached, Larson agreed not to claim What payment is. The drawings of the chassis of a new car were ready for six months before signing this agreement.

On April 14, 1927, the first serial car Volvo appeared on the world - it was the year of birth of the automotive industry in Sweden. On that day, the gate of the plant on the island of Heingen, Gothenburg opened. From the gate left the first car Volvo. It was an open top and four-cylinder engine. The car was sitting by the sales manager Hilmer Johanson.

With its design, the mass-olle designer was guided by American methods. The car was equipped with a 1.9-liter 4-cylinder-meable engine with side valves. Under the designation "OV-4", it was offered with an open body, the option "PV-4" was a sedan.

Short moving to the place where the car expected representatives of the press, passed without incident. But the night was not from the lungs for those who were responsible for assembling the car. The last details necessary for the assembly arrived by train from Stockholm by the previous evening. Hurry, which accompanied the assembly of the car, made itself felt: When in the morning, Eric Carlberg engineer decided to inspect and check the car, it turned out that he could move back only. The main component in the rear axis gearbox was set incorrectly. This beginning was perceived as a good sign: since now, the movement should have been only towards forward.

The car was simply called and uncomplicated - Öv4 and had a gear nickname Jacob (Jacob). The letters öv were indicated that the model is an open-top car, and the number 4 is the number of engine cylinders. Volvo Jacob was designed by American design, had a powerful chassis and an independent suspension with long springs in front and rear. The engine developed power in 28 hp at 2000 rpm. The maximum vehicle speed was quite decent for that time - 90 km / h.

At first, the Swedish buyers did not seek to accumulate new cars

The four-line car body was painted in a dark blue, and on this background black mudguards stand out. The open 5-seater Body of Jacob had four doors and was designed from sheet steel on a frame from ash and copper beech. The insanity of the cabin was made of leather, the front panel of the tree. Unlike seats in many other seats, the first Volvo seats were tested. The structure of the wheel of this car was a removable rim, which was installed on the wooden spokes covered with varnish. Among minor luxury items in the cabin could see a small vase for colors, ashtray and (in the sedan modification) curtains on all windows.

The new car with the body of Faeton cost 4800 kroons, and a little later was presented with a Pv4 sedan, and another 1000 crown was added to its price. According to the plans, the plant must issue 500 cars of each model, however, contrary to expectations, the Swedish buyers did not seek to accumulate new cars. During the first year, it was possible to sell only 297 cars. One of the reasons for such a small amount was the requirement of a very high level of quality of the supplied components and strict control from the manufacturer.

The maximum PV4 speed was quite decent - 90 km / h

A year later, a new model is represented - this is a Volvo Special, the elongated version of the PV4 sedan. Volvo Special was distinguished by a longer hood, thin front racks and a rectangular window from behind. This car has already been equipped with bumpers. At this time, the bumpers have not yet become standard car equipment.

Only in two years later the company was able to get his first modest profits. In 1929, Volvo sold 1383 cars. However, in the late 1920s. The car made a real breakthrough, both in the European market and in America.

For several years of work, SKF Assar Gabrielson noted that Swedish ball bearings were inexpensive compared to the prices of the international standard, and the idea of \u200b\u200bcreating the production of Swedish cars, which could compete with American cars, were increasingly fixed. ASAR GABRIELMSON worked with Gustaf Larson for several years in SKF, and two people, worked together for several years in the British Automotive Industry, learned to admit and respect the experience and "know-how" each other.

Gustaf Larson also had species to create his own, Swedish automotive industry. Their similar views and tasks led to cooperation after the first several random meetings in 1924. As a result, they decided to establish a Swedish car company. While Gustaf Larson hired young mechanics to assemble cars, Assar Gabrielson studied the economic ground for the implementation of their idea. In the summer of 1925, Assar Gabrielson was forced to use his own savings to finance a test series of products consisting of 10 passenger cars.

Machines were collected at the Galco Plant "S Stockholm with the involvement of SKF interests, whose capital of which in Volvo was 200,000 Swedish crowns. Also SKF made Volvo controlled, but capable of growth in the automotive company.

All works were moved to Gothenburg and neighboring Khisingen, and the SKF equipment was eventually moved to the Volvo Production Territory. Assar Gabrielson allocated 4 basis criteria that contribute to the successful development of the Swedish automotive company: Sweden was a developed industrial country; Low wage in Sweden; Swedish steel had a solid reputation around the world; There was a clear need to create passenger passenger cars in Swedish roads.

Gabrielson and Larson's decision to start the production of passenger cars in Sweden was clearly formulated and founded on several business concepts:

- production of Volvo passenger cars. Volvo will also be responsible for the design of cars, and for assembly works, and materials and components will be purchased from other companies;
- Strategically provided by the main subcontractors. Volvo should find reliable support and, if necessary, partners in the field of railway transport;
- Concentration on exports. Sales for exports began a year after the launch of conveyor production;
- Attention to quality.

Neither effort or expenses cannot be sorry in the process of creating a car. Cheaper to establish production in the right direction at the beginning of the way than allowing mistakes and correct them at the end. This is one of the main postulates of Assar Gabrielson. If Assar Gabrielson was perceptive in business, then the brilliant financier and the Merchant Gustaf Larson was a genius of mechanical engineering. Together, Gabrielson and Larson controlled two main areas of Volvo activities - economics and mechanical engineering. The efforts of two people were based on decisiveness and discipline - two qualities, which were often the key to the success of the business in the industry throughout the first half of the XX century. Such was their general approach, which laid the foundation of the first and most important value of Volvo - Quality.

Name Volvo.

SKF made a serious guarantor of the production of the first thousand car: 500 - with a folding riding and 500 - with a tough. Since one of the main activities of SKF was the production of bearings, then the name of Volvo was proposed for cars, which in Translation from Latin means "I rush." Thus, 1927 was the year of Volvo birth.

A symbol was needed for the characteristics of its Chad. They were chosen steel and Swedish heavy industry, since cars began to be made from Swedish steel. The "Iron Symbol" or "Mars Symbol", as it was called in honor of the Roman God of war, was placed in the center of the radiator lattice on the first passenger car Volvo car, and later on all Volvo trucks. "Mars sign" tightly attached to the radiator the simplest method: steel rim was connected diagonally, across the griller grille. As a result, the diagonal strip has become a reliable and well-known Symbol of Volvo and its products, in fact, one of the strongest brands in the automotive industry.

At the same time, some experts note that such a car could well find his buyer. The collateral of commercial success would be the glory of the original sports car P1800, which was considered the most attractive Volvo in the entire history of the existence of the Swedish brand. The exterior of the Volvo P1800 coupe in 1957 was created by Designer Pelle Pettersson, while Pietro Frua worked in the Italian atelier. At first, the Swedes were going to start the production of this model at the German enterprise Karmann, who belonged to the Volkswagen concern, however, the disagreements arising in the negotiation process led to the need to search for another partner. As a result, the serial release of the car was started only in 1961, while cars in the UK were gathered, at the factory of Jensen.

The first Volvo P1800 was equipped with a gasoline engine with a capacity of 100 horsepower, but in 1966 a 115-strong unit came to replace. In addition to the coupe, the car could be ordered in the "Cabriolet" and "Universal" bodies. The total circulation of P1800 for 13 years amounted to 37.5 thousand copies.

Parallel Volvo begins to produce its first trucks, which were based on the same "Jacob".

So, starting from the 30s of the twentieth century, Volvo presents all new introductions into mechanical engineering. The new six-cylinder motor was invented, the brake pads were installed on all 4 wheels, the insulation of the cabin is installed, the silencer is installed, the grille appears - and after all these innovations the power of the car does not fall! It is not surprising that the company withstands the global economic crisis. Before World War I, Volvo pleases its buyers with an aerodynamic body.

The 40s passed under the sign of the World War. But Volvo does not lose its position, and even on the contrary - it keeps on the way, inventing the next innovations. Having survived the war and ending the issue of modifications of the car for military needs, it returns to the release of civil cars. Model PV444, after all modifications, conquers the market. The company is increasing production and, consequently, the export of cars.

In the 50s, Volvo makes a big focus on security. Brakes are improved, seat belts. A special committee is being created, which studies various accidents.

In 60 - 70 The company concludes agreements with DAF and RENAULT, which increases productivity and car power. New modifications and models are published - Amazone, models 240 and 345. In the 80s, the production of a car per year reaches a 400 thousandth mark! We should not forget that the company continues to take care of security, as evidenced by numerous awards for modifying the seat belt - the world's first three-point belt, which increases safety by 50%.

The 90s again bring the company's success. Relations are established with the French company Renault in the field of output of passenger, trucks and buses; A profitable agreement has been signed with Mitsubishi and the Government of Holland on creating a new brand. But the main fact of this decade is the release of the model 960, which was equipped with an automatic transmission. A new car was modified with the help of Japanese colleagues from Mitsubishi - a pleasant design appeared.

At the moment, VOLVO brand is a security brand. The streets travel such popular models like S40, S60, S80, V70, XC70, XC90. Machines are chosen for comfort, safety and reliability. Every year, Mark pleases new and innovations, both in the field of safety and the sphere of reliability of the car robots. And, in addition, Volvo produces reliable motors for boats and ships.

And now consider the history of Volvo in chronological order:

1924 - the idea of \u200b\u200bcreating the first machine-building plant in Sweden.

1927 - After three years of preparation, the first car brand VOLVO - OV4 "Jakob", 300 cars collected in the world.

1937 g - the release of new similar models - PV51 and PV52, 1,800 cars are released.

1940s - Modernization of cars for military needs, then strike workers, lack of materials. Design and assembly PV444, a year is available on average 3000 cars.

1953 - the release of a new family type car - Volvo Duett.

1954 - an unprecedented step of the company - a warranty is issued on auto for 5 years! The first Volvo sports car has been produced, which never entered the fashion.

1956 - Mark "Amazon" released.

1958 - Exports of cars Volvo reaches 100 thousand.

1959 - an event occurred, which later gave Volvo to consider the safest machine itself - a three-point safety belt was invented.

1960-1966 - The new Volvo 1800 and Volvo P 144 cars are presented, which are rightfully considered the most secure cars in the world.

1967 - upgraded child seat, now it can be put against movement.

1974 - The VOLVO 240 model was published, which included all types of security that existed at that time.

1976-1982 - The company produces Volvo 343 and Volvo 760, which the market conquer, Volvo is famous for the whole world.

1985 - a first car with front-wheel drive appears - Sports machine Volvo 480 ES.

1990-1991 - It is developed and installed on the Volvo 850 machine protection from the side impact. The release of the Volvo 960 model, which had a 6-cylinder engine and a capacity of 240 hp

1995 - the yield of famous cars Volvo S40 and V40.

1996 - Now Volvo pleases its consumers with beautiful Volvo C70.

1998 - the release of Volvo S80 is not only a comfortable car, but also one of the safest cars in the world, thanks to the protection against a woven impact.

1999 - Volvo redeems Ford to which it belongs to this day.

2002 - a year of big change in Volvo products. Announced the first XC90 SUV, a restyling model S40, S80 was held. Volvo's company has already stepped into the super-power vehicle with S60R and V70R models. The design studio company has been developed for some time their own SUV. All leading European manufacturers, even Posrsche, prepared or began to produce their parquet "jeeps". And finally, in August 2002, mass production of the XS90 model was started.

2003 - at the Volvo Motor Show in Geneva, demonstrated its next concept car from the series "Vision of the VOLVO Future Car Designers". VCC Concept Car (Versability Concept Car - "Adaptable Care Concept").
The model range of the Volvo Swedish company has been replenished with another all-wheel drive car - followed by the Volvo S60 and the V70 drive to all the wheels and the flagship of the company, Sedan Volvo S80. This car uses a system similar to the VOLVO S60 used.

2004 - The emergence of long-awaited novelties of the Swedish company: VOLVO S40 and Volvo V50 cars. The new Volvo S40 is 50 mm shorter than the preceding model, but despite this, Volvo offers properties and qualities inherent in large Volvo models.

2005 - Japanese company Yamaha released the first engine for the new Volvo XC90 V8.

2007 - the anniversary year of Volvo began with a motor show in Detroit, where the new conceptual XC60 represents. Looking back and looking after the characteristic features of cars that the company produced over the past decades, in a new car you can hardly learn Volvo. Conceptual model XC60 is a bright crossover. In the design of the car implemented unusual solutions that endow the XC60 unique appearance. In the same year, Volvo brings to the market new versions of their leading models - V70 and XC70, the debut of which took place on the Motor show in Geneva.

Well, about modern models you are all probably aware of the promotional articles in the media.

sources
http://www.tneo.ru.
http://www.swedmobil.ru.
http://avtomarket.ru.
http://volvo.infocar.com.ua
http://www.volvoclub.ru.

The Volvo Concern, who manifested himself as a manufacturer of high-quality and reliable technology, is one of the most influential representatives in Europe, in particular in the premium class car segment. It has several factories specializing in the production of different cars. The XC90 model for Russia is collected in Sweden and Belgium. Chinese assembly cars are sold in the Asian market.

In the period from 2000 to 2007, the Swedish brand practically did not develop, offering clients old models with a limited list of engines. The next year has become decisive for the company and served as a starting point for its further successful development. This is due to the conclusion of the Union with the Chinese Geely. In fact, the Chinese bought a Swedish enterprise, but the contract is still similar to the merger.

The Chinese manufacturer ordered himself not to change the name of the Volvo brand, as a manufacturer's country to leave Sweden, and not to use for Gelly models of the Swedes.

In which countries collect Volvo cars?

There is a delusion that Volvo cars are collected in Norway, Switzerland and even Germany. In fact, the main European brand production facilities are concentrated in the Swedish city of Torsland, as well as Belgian Gente.

Until 2013, the company worked in Sweden to Udevalle, where the C70 model was produced. There are no other enterprises for assembling VOLVO cars in Europe. In China, the assembly of the Swedish car is organized at the factory in Chengdu.

After the merger with the Chinese Geely, the production volumes in Gothenburg did not decrease, but even grew. This was facilitated by significant Chinese investments.

Pros from merge:

• Serious investments made it possible to engage in the development of new cars, technologies and expand the model range of the brand.
• Allowed to exchange experience with designers from Geely.
• For Volvo, China's market has opened, where its products are eliminated from duties.
• Expanded the staff of the enterprise, updated and automated production lines.

Second generation volvo xc90

Initially, the company planned to release a new XC90 in 2009-2010, but due to the merger with Geely, the deadlines were transferred.

The global debut of the model took place in 2014, and serial at the enterprise in Gothenburg. The first cars entered their customers in the spring of 2015. By the birthday of the brand, the Swedes released a special version called First Edition in circulation in 1927 units.

Cars minced 47 hours.

In 2016, the model was honored with the North American SUV Prize. The winner is determined by the Commission from independent journalists. Similar success survived the previous version of the car in 2003. In addition, the crossover showed the best results in its class according to EURO NCAP.