Most novice entrepreneurs choose for a very long time, what business to do. The first thing comes to mind is a favorite occupation or hobby. Recently, the popularity of two-wheeled transport - motorcycles is growing. And where there is a demand, an offer should appear. The conclusion is: the sale of motorcycles is a wonderful business.

Demand

Recently, it is very convenient to analyze the demand using the Yandex Wordstat service. If you enter a request "buy a motorcycle in Moscow", it can be seen that almost 20 thousand people want to acquire a motorcycle. Given the value and amount of margin on them, even if you manage to conquer 1% of consumers, it is clear that success will be colossal.

Where to begin

The first thing you need to decide is, how and where motorcycles will be sold. Despite the information age, such equipment prefers to buy in the store, not the Internet. This will require premises for the store and warehouse. Also important are at least minimal knowledge in motorcycles. It is also worth understanding that the main customers will have already consisted of people, since young people up to 30 years old prefers to take the equipment for rent.

In order for this business to be liquid, it is necessary:

• take the area for rent;
• prepare documents;
• decort assortment;
• decide whether there will be accompanying services;
• make a business plan;
• decide on scale;
• find companions.

Profitability

With properly established business, the annual revenue may reach up to 15-20 million rubles. Even with a minimum markup of 25% after paying all taxes of wages and costs, minimum profits will be from 3 to 7 million rubles. in year. The main complexity is to attract start-up capital in the amount of from 1.5 to 4 million rubles. The payback period of such a business is from 1 year to 2 years.

Sometimes sitting in a stuffy office and listening to the bonds of the chief, so I want to get up proudly slam the door and go to a happy and attractive future of a businessman.

Eh, dreams, dreams ...
But really, how to really open your business? This question takes the minds of many people, but the answer to it is sometimes on the surface itself, it is only worth stretching your hand and grab the chance flying past.
Here, for example, a resident big CityHow often do you encounter the problem of traffic jams? Yes every day. In order to get to work, you need to leave the house with a margin of time at least an hour. Urban authorities, of course, try to solve this problem, but unfortunately it helps it a little.

Sometimes a business man, hurrying to meet with customers is ready to lay out huge money and fly at least on a broom, just to get there, where he needs on time. However, there is a more real way to avoid time loss in traffic jams. This salvation can be mototcix.
Embaling the idea of \u200b\u200bcreating a taxi on motorcycles is a real way to open your business. So where should I start a business? There are two options for the start of this business:
1. Buy a few motorcycles and pass them for rent
2. Attract motorcycle owners and receive a certain percentage from each trip.

A big plus taxi on motorcycles is that the services of such a taxi will cost many times cheaper than the services of the automobile taxi. Moreover, maneuverability and mobility of this type of transport are many times higher. Creating an advertising slogan, it will be possible to make an emphasis that savings time and money when using this type of transport. What it is important that you can count not only on your attention always suffering from lack of time clients, but also on students, lovers of all new, connoisseurs of Drive and Extreme.

When developing advertising, it must be remembered that it should be bright and memorable, and the phone number to call a taxi, simple and easily memorable. In this case, a person who fell into emergency situation, I will definitely remember such an extraordinary and simple output from the current situation. Also, it will not be superfluous to put advertising directly on the motorcycles themselves. In general, at the first time advertising there should be a lot, because a taxi on motorcycles has a very strong, well-proven competitor - a car taxi. Any advertisement is suitable, starting by ads disclined from each entrance, ending with expensive advertising on television.
However, all efforts and costs will soon pay off, as Mototaxi is a completely new and non-mastered business direction!

If we are postponing a few days ago, we can remember the publication in which we talked about business on delivery. Hourly rent. Then in the last paragraph, we briefly mentioned the English startup Pit Start, offering a full-fledged complex to the services of motorists, allowing you to repair your car own forces. It must be said that such an unusual approach to the organization of the station maintenance brought their results. In the form of a huge number of regular customers.

But ground transport It is not limited to only one "self-legally strollers", as the first cars called the old cars. Today, other vehicles are concerned about urban and country roads, among which are not last place occupy. If we talk about the territory of our country, then two-wheeled "friends" we have not too popular. But in the West, in the USA and Canada, motorcycles are enormous. No wonder because the first biker movements originated in the 50s of the last century on the territory of America. And, probably, that is why the startup, which will be discussed in today's publication, also comes from the American continent.

Motorcycle repair workshop do it yourself

Canadian entrepreneurs from Vancouver offered motorcycle owners a very curious service. Now any biker can take advantage of the garage room and the tool presented here in order to dig in its vehicle. In essence, their project - Motomethod - is fully equipped. Only all the necessary operations are carried out by the motorcyclists themselves.

In the garage there is all required tool For repair of old and new models of motorcycles. As additional services, Motomethod offers the owners of bikes delivery of spare parts, towing (if necessary, the client bike will be brought to the workshop on a pickup) and a place to store motorcycles. For novice motorcyclists, consulting services for repair, operation and maintenance of "two-wheeled friends" are offered.

In order to use Motomethod's self-service workshop services, you need to make a membership fee in the amount of 100 Canadian dollars a year. For this money, the new Motomethod member gets the opportunity to use the workshop services at a price of $ 25 per hour. In addition, it is a storage space worth $ 1 per day, one free shipping bike to the place of repair and back and big discounts on new rubber. In addition to the above, the services of bikers are a full-fledged service center, where experienced mechanics work, ready to solve almost any problem associated with motorcycles at any time. At that time, while the client communicates with other fans of "two wheels", having kicked the cup of coffee.

For many motorcyclists, Motomethod workshop has become the second home where they spend a huge part of their time. After all, in addition to repairs, they are waiting for communication with a large number of like-minded people who know the lot in good motorcycles.

On the market, selling Moto techniques, leading positions occupy Japanese manufacturers, up to 70%, from the total number of sales. This models such as: Yamaha, Kawasaki, Suzuki, Honda and many others. Another 90s, to Russia, brought a lot of second-hand, it was the Japanese origin of the Moto technique.

The main supplier, in Soviet times, the Czech company, on the production of worldwide famous brand "Java", today, no longer turns its products to Russia. And before, it was, the most popular motorcycle, those years, among other models of motorcycles.

To date, there are also European representatives with the brands of their motorcycles: BMW; Ducati.

From Russian representatives remained, just one Irbit Moto Plant "Ural", which is now selling an inadequate.

Plant them. Degtyarev, who previously collected successfully and sold the "Sunrise" motorcycles, now collects and sells Chinese scooters "Lifan". And the IL plant is generally closed.
In order to start doing this type of business, it is necessary about it, something to know in more detail. For example, why, having a rather big demand in Russia, on a motorcycle, it stands in stores and motosalons, and practically not sold. The fact is that Imotosalon stores make a very large markup to the goods. Explaining this expenses for bringing goods from abroad (intermediary services), as well as for conducting " pre-sale preparation" But actually. This is not reality. Just a motorcycle is beneficial, to sell one motorcycle at a price than three on more reduced. Since, motorcycles prefer to buy in order to ride especially young people, or enjoy driving "on the track, or just for the Strauteride - it is more profitable to take the motorcycles just for rent. Radish and paid, again decided to ride, took the motorcycle again. It is not expensive, and do not think about the room, for storage, and with repair - no problems. That's why young people up to 30 years old, do not buy, without buying motorcycles.
The only clients of motorcoall, these are wealthy people who are well versed in motorcycles, and can really assess the advantages of that or other model. They do not look at the price, and buy the motorcycle model, which was looking for a long time, or ordered, to order a motorcycle, or just like the motorcycle model. They buy, both for themselves and as a gift, for example, for a son, nephew, a semist, etc.

In order to start a business, and he really brought profit necessary:
1. Rent a square, for sale.
2. Prepare everything required documentsAs for business activities, so tokens (passports, retardation, payment of tax collection).
3. Determine what motorcycle and from which country, you will bring, talk to the dealers of those countries. And remember that 30% of success depends on communication, the ability to negotiate, bargain, enter into and sign contracts.
4. Decide whether you will supply more and moto parts, on a motorcycle. If so, then what types of motorcycles, which manufacturer, and in what quantity.
To trade the motorized parts is very profitable if everything is equal, you will deal with the drive and marketing of motorcycles, then you will not hurt the motorcycle trafficking. This is an additional profitable income. Motorcycles break also often, like cars, and find one or another item, for a certain motorcycle brand, a certain year of release, sometimes it is very difficult. So it turns out that the owner is ready to post any amount of money for the spare parts you need.
5. Also, it would not be bad, draw up a business plan where to calculate income, net income, and take into account and deduct all the minutes and disadvantages of this type of business. It is necessary to take into account the rental of premises, salary to employees, taxes, customs fees, tickets for the road (because you have to drive very often and enter into the necessary contracts for the supply of motorcycles).
Even if you yourself do not have to do this, you will have to take a person who will be from your name to negotiate and represent the VAGA side. So that transport services, I must definitely include in the article - expenses.
6. Determine the same way you will also be engaged and used for themselves. The former motorcycling costs cheaper than the new, and therefore enjoys a great milk at the population.
7. Will you keep your business alone, or attract companion, or even two three. Are our startings?

Business for the sale of motorcycles, if it is right to start correctly, will bring pretty good income. During the year, the sale reach 10 million rubles, even if you make only a 30% mark-up for the cost of mtotechnics, and pay all the necessary taxes, then net profit will still achieve from 2 million rubles to 5 million rubles. Bring the models of motorcycles, as well as spare parts, you can and custom. To do this, with the client - the customer, it is necessary to discuss the model, color, delivery time and price.

* The calculations use average data in Russia

Motorcyclists in our country today can be divided into two categories: the first is rural "grandfathers" and the rural youth on the products of the domestic motor coat; The second is people for whom a motorcycle is a way of life, meaning of life, life itself.

The first category is distinguished by the lack of collectivity and active communication, serves its technique independently, or with the help of familiar universal mechanics. The second category is a certain extent social phenomenon. No matter what type of motorcycle acquires a representative of this category - Sportbike, Turner, Cross or Enduro, - with the purchase of the first motorcycle, it becomes a member of the closed club of Motofanat. It implies both active communication within its parties, and joint departures in the city and the country. And also - close attention to the state of its motorcycle.

Despite the growing popularity and volume of the market of motorcycles (which can be attributed both motorcycles and quad bikes), stations for their maintenance and repair are not so much and in Moscow, but in the regions and less. As a rule, the millionth city accounts for an average of a dozen more or less serious services.

Different sources provide various figures regarding the total number of motor vehicles in our country. Compiling the available data, as well as taking off the "Izhi" statistics and other "Urals" of the Soviet production, which are still used in the outback, can be made averaged conclusion - the number of motorcycle and quad bikes is about 6% of the total vehicle. Thus, with today's secrecy of the population by transport at 40%, 1 million people account for 400 thousand units of transport, of which approximately 24 thousand units - motor transport. These figures make it possible to conclude that the motor transport service market is still quite free and is distinguished by a low level of competition.

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To this, a few more important factors should be added. The number of motorists in the country is growing; Growing and interest in quad bikes. For medium and large cities, a motorcycle is primarily a hobby or reflection of status, lifestyle. The cost of such motorcycles is usually higher than the cost of an average foreign car. Accordingly, the owners are ready to spend considerable money for maintenance and repair of their steel pets.

So, with the demand of this type of service, we figured out. It remains to understand how interesting such business is in terms of the investor. To begin with the expenditure part. We will need: room, equipment and hand tools, consumables, several pairs of skillful hands and advertising. Well, the cost of registration of business, wherever without them.

In this article we will not consider the premium-level salon with the reception and the administrator, the waiting room and other charities. We restrict ourselves to the service of the entry level and the average price category - simple and understandable for each motorcyclist. For the service on two boxes with all the additional rooms, it will be enough square in 50-70 sq.m. For average cost rental per square meter at 500 rubles. for Moscow and 300-400 rubles. For regions, the monthly rental price will be about 30 - 35 thousand rubles.

To this amount, it is worth adding the cost of recreation room and waiting room for customers: minimum simple, but comfortable furniture, a small TV, a coffee machine or a vending machine will cost 70-90 thousand rubles.

The requirements of the SES to the room are quite simple. It is prohibited to place the service in residential and public buildings. Water pipes and sewage are needed. The presence of supply and exhaust ventilation with mechanical motivation, as well as heating systems. Finishing walls and floors using moisture and oil-resistant materials. The presence of a soul, bathroom. And, moreover, the mandatory coordination of project documentation for accommodation and technological processes With GosanaPidemadzor. Fortunately, in the real estate market now there is a large number of objects already equipped with car services (which according to the requirements are identical to motor-axes), with existing permits.

Ready ideas for your business

Larger than the issue with tool and equipment. Here we will proceed, actually, from the nomenclature of the planned services. The approximate set looks like this:

• replacing oils and filters;

• replacement of candles;
• replacement pads and pumping brake system;
• replacement of stars and chains;
• replacement of coolant and flushing system;
• adjustment of valves;
• replacing the timing chain;
• cleaning and adjusting carburetors;
• replacement of the glands of forks and oil;
• adjustment of the suspension;
• tire installation;
• other minor repairs.

The table below provides a list of equipment and tools.

Thus, we see that a set of mandatory equipment will cost a completely acceptable amount - up to 200,000 rubles. If we want to make small repair after accidents - it is worth thinking about buying a welding semi-automatic. Special attention deserves workbench. Today there is a huge number of manufacturers and suppliers of modular systems that allow you to collect the workspace of almost any configuration. In addition, a significant part of its value is the filling of the boxes: here you can order absolutely any set of professional hand tools. The table shows the cost of the workbench with two different sets.

Ready ideas for your business

Training to work with equipment, as a rule, produces a dealer or direct representative of the manufacturer.

Also need stock supplies approximately 70 - 100 thousand rubles. Earn on consumables or use them for procurement cost - the question is purely individual. But taking into account the realities today's day It is quite acceptable is the option of a small margin - about 10%, which will allow even if there is no shopping department to provide additional profits. As they say, a trifle, but nice. But in no case should not be greedy. Excessive wielding will lead straight into black lists of all local motoclubs.

The next question is the staff. And this question is quite acute. In our country, there are not so many educational institutions specializing in the motor transport. Therefore, the owners of motor-axes are chosen as a rule out of two options: the mechanics of a wide profile, which are raised directly at their station to themselves, or self-taught motorcyclists, showing their Motoentziam in the service. Both first and second cases have their significant minuses to which you need to be prepared. Wide profile mechanics do not always have the specifics of the Motor Repair, for their training requires forces and time, and most importantly - the presence of already formed specialists. Motorcyclists are actively working in the unreasonable time; Since the beginning of the season, you should be prepared for downtime because of club trips, runs and other valid reasons. Well, do not forget to take into account the trainer of the trainer - according to statistics, the motorcyclist falls per season at least once. Unsuccessfully fallen mechanic stroke the service for a week or two at best.

Another important nuance in the selection of personnel, which also affects the advertising of our service. As we said earlier, the real motorcyclist will not give his car in whose hands hit; The owner of the motorcycle prefers to talk with those who trust his transport. Motor service clientele is full of flawless work. Or, as an option, good mechanic brings with you its customers. Here is another reason to pay special attention to employees.

Ready ideas for your business

For the station to two boxes, there are enough three mechanics and one wizard that distributes the load and looks after quality. For regions, the average salary of the mechanic is 25,000 rubles. per month; In Moscow - about 50,000 rubles. The wizard salary is usually 20 more percent. After carrying out simple mathematical calculations, we receive a monthly wage fund of 105,000 and 210,000 rubles for regions and Moscow, respectively. This will also add accountant wages, cleaners, costs for equipment maintenance specialists - another 50,000 rubles per month.

Go to advertising. Of course, we want to know everything about us. As mentioned above, motorcycle owners are a special caste, actively communicating in their limits. Therefore, the main direction of advertising on which attention should be paid is a unhandled "sarafined radio", that is, what they will talk about you and your service in the narrow circles of the Mozphells. This directly affects the qualifications of your staff, the latitude of the services offered and their cost. Nevertheless, at the stage of birth of your business, it is necessary to designate its presence on the market of this type of service. And here everything is limited to the owner's budget and creativity: advertising on the radio, in specialized publications, its own website with a good program of promotion - costs can be from 10,000 rubles a one-time and strive for infinity.

On the choice of organizational and legal form, it has already been said in other articles, so we will not stop at it. Let's just say that even if the owner decides to delegate the opening of the IP or a specialized company LLC, it will cost no more than 10,000 rubles.

Let's submit a preliminary result. The table below shows all expenses, both unite and monthly.

Go to the pleasant part of the calculations - to profit. Motorcycle is not a car. It is comfortable to ride it, it is not all year round, so it is important to take into account the seasonality factor. Despite all the wisdom of our people, in the winter, there are few people cook in winter, so on the beginning of the season on average in the country can be spent in March-April, and about the end - in October-November. Total we get the season with a duration of 8 months.

The cost of motor service is relatively low. So, for example, the replacement of oil in the engine and oil filter It will cost 600 rubles, replacing stars - from 700 rubles, cleaning and synchronization of carburetors - from 3000 rubles. The cost of Normochas is an average of 1,700 rubles.

It is advisable to install a six-day work schedule with a 12-hour working day. In the first season, while the service is reworked and customers, you should not wait for the download of more than 50% of the working time. Based on this, we receive a monthly revenue of 250,000 rubles, which will amount to 2 million rubles a year. In the future, the revenue will increase with increasing loading. For example, when loading at 70%, the annual revenue will be equal to 2.8 million rubles.

Taking into account the reduction of electricity and water consumption in the low season, the lack of the need for equipment maintenance, etc., the costs of winter can decrease by 20-30%. Per year for the content of the service will have to post 2.3 million rubles.

So, the initial investments are about 400,000 rubles, and you need to be ready to lay out about the same amount during the first year of work on maintaining business afloat; Curvas - another 200,000 rubles. If the first season passed without serious "jambs" in relation to customers, in a year you should wait for work in plus. 500,000 rubles arrived until taxes in the second or third seasons allow us to talk about a three-year payback period of business and start-up capital at 1 million rubles.

At the same time, Motorvice is a business that allows you to get the most close-charging money and a hobby. Hardly any of the owners of existing motor-service came to this business without love for a two-wheeled steel friend.