Where is the best place to sell a used car? How to sell a car yourself: step by step instructions. Sale by contract

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On this page, you will learn how to sell a car quickly and expensively in four steps. About the secrets of how to take a photo correctly and what to answer on the phone, read below:

A successful car sale is the correct implementation of standard actions that most “outbids” know about. This science is unknown to an average person or a beginner, so a novice seller makes a lot of mistakes, sells a car for a long time and cheaply. And, most often, the same outbid. Let's start with the first step.

Photo from the corners

Half of the sellers take photos of their vehicles stupidly, ridiculously, in garages, against the backdrop of garbage heaps, without bothering to wash the car from dirt. Looking at such a picture on the Internet, a real buyer will pass by. But the "outbid" will immediately understand that the advertisement was submitted by a burdock and will definitely take the opportunity to resell such an object and make a pretty penny on it.

I am not against the general welfare. Each person should earn adequately, provide for himself and his family. But it is desirable that this bring additional value and usefulness to the overall world order, and not be the result of a stupid “divorce” in the style of the 90s. If you support this position, then everything below will be of great help to you.

The image of your car on specialized sites on the Internet is the first and often the only thing that a person sees when asking the price and picking up a “steel horse”. A lot depends on the photo: whether the buyer will be interested in the details of the description of your object or pass by, whether he will proceed to the next step - calling you, etc. For this reason, preparing an image through the sleeves is the first mistake of an inexperienced seller.

Wash the car thoroughly, blacken the wheels. You can use the body wax coating for a more vivid viewing experience. Meticulously choose a place for a "photo shoot": the background and the nature of the lighting must be impeccable. You should not take pictures against the background of a destroyed house, a peeling wall, an abandoned construction site or garbage cans. In any city or region, you can find a nice place to adequately capture your vehicles. It can be a park, a natural landscape, or just neutral city views (a smart street fragment, a shopping center). As a last resort, a parking area free from foreign cars.

Photos should favorably cover the angles of the car diagonally from the corner, showing at the same time one of the sides, the hood or trunk and the roof of the car. Frontal shots of the hood or trunk are not very informative. But if you like them so much, you can save them as extras. There should be as many pictures as possible, although many Internet portals have restrictions on the number of images. Therefore, choose the most "selling" ones and upload them to your sale ad.

Should I cover up the number on the photo?

For an honest seller, open numbers or the publication of a VIN code do not pose any particular danger. Perhaps there are some ways of fraud with this data, but you must agree that the license plate of your vehicle is available and visible to absolutely everyone. Finding out your VIN is also a bit of a problem. But this is not enough to, for example, "squeeze" transport from you or somehow take a loan against it.

However, other situations are very common: when the seller twisted the mileage meter readings or is about to do so. This is where knowing your VIN or state registration number can greatly help the technically savvy buyer. Not always, but in a significant part of cases, by license plate or VIN code, a potential buyer can break through the history of the car and find out its real mileage. The fact is that if the vehicle passed a scheduled inspection by the officials, then the actual mileage of the car is entered into the diagnostic card and stored in the general database of vehicles (TC). A persistent buyer can get paid or even free access to this database and compare them with what you "cheated". How to do this is described here. Therefore, decide for yourself whether you need it or not, what you will tell the buyer and where to hide your eyes.

Announcement text

From the lips of sofa auto experts, you can hear about two extremes:

It is assumed that the correct option lies somewhere in the middle. In fact, it is long texts that have proven themselves best: the more, the better. A person may not read it in its entirety. He will probably read it fluently, but in any case, he will spend more time with your text than with others. This means that the likelihood that he will remember it more and the choice will be made in favor of your object is higher. In addition, you will hear fewer stupid and annoying questions: “What kind of car do you have there?”, “Tell me more about your car?”

I don’t give examples of texts, you can take them on auto sales sites, which I will list below. Choose for yourself those words, phrases and formulations that you can attribute to your case. Prepare a separate file with such a sales text and include it in your ads.

Sell used car

Alas, whether you like it or not, but for a quick sale, you will have to take advantage of the achievements of modern marketing and build a kind of “sales funnel”. However, no zaum, now everything will become clear to you.

The more interested buyers see your ad, the more potential buyers will contact you by phone;
The more calls you receive, the more people will see your "swallow";
The more people see it, the faster someone will pay money for it.

From this follows the obvious conclusion:

Your photos should be bright, beautiful, catchy and attractive.
The text of the ad should describe the object in a favorable way and encourage a person to call you right away.
In a dialogue on the phone, you need to encourage a person to want to see a car, and not “push” a car in his forehead right on the phone. Nothing is sold over the phone for money. You need to, figuratively speaking, “sell the meeting” over the phone.
Viewing must be carried out in such a way that a person makes a decision to buy.

It is along this chain of steps that the future owner needs to be guided in order to achieve his goal. Nothing complicated. However, the devil is in the details.

What to say on the phone?

As already noted above, your main goal is to “ignite” a person for viewing. Naturally, if you lie with three boxes, then this is not difficult to achieve. But “we don’t need such hockey” and we will go the other way.

In the dialogue, it is necessary to briefly and concisely emphasize the benefits and advantages of motor transport. Obviously, a competent merchant can ask a question about the shortcomings. There is no need to distort anything here, but you can use the “sandwich rule”.

sandwich rule

In this case, your answer begins by listing the positive aspects of the product. After that, you should honestly admit the existing defects. However, end your explanation on a positive note, returning to those advantageous differences of your "cart" that you did not have time to touch on at the beginning of your answer.

It is human nature to assimilate the beginning of a monologue and its ending. Of course, a sane homo sapiens will hear the middle of the conversation, but rather vaguely and not accentuated. Therefore, the interlocutor's memory will remain mainly positive in relation to your proposal.

I emphasize that it is important to name the defects and shortcomings of the car that you consider obvious and significant. If you hide shortcomings at the stage of a telephone dialogue, this can turn into direct financial losses for the seller during a live meeting. Why - read in the next chapter "View".

It is useful to end such a short dialogue (and it should be short) with an open question: when did you want to see it? However, this is not always useful because most of calls will be garbage: from outbids, doubting interested parties, sellers of similar cars, etc. Over time, you will be able to diagnose callers and roughly understand whether such a friend is, in principle, capable of buying something from you. Therefore, whether it is worth it so technically every time to push the caller to the inspection - you will have to decide each time on your own. You should not waste your time on completely useless expectations, meetings and views.

View

Try to schedule multiple appointments for the same day, at the same time. I will not spend a lot of time explaining this technique, but simply refer you to the book " You can agree on everything". There the author describes in great detail why to do this and how it works.

During the meeting, it also makes sense not to hide, but to honestly point out the existing errors. Chips, scratches, the consequences of straightening and repairs, glass replacement. The fact is that many buyers, being reinsured, take professional appraisers, painters or car mechanics with them for inspection. Or often, before inspection, they “arm themselves” with a thickness gauge - a simple and inexpensive device that can dispassionately determine the presence of a layer of putty after body repair. In a couple of minutes, all the ins and outs, in any case, the state of the car body will be in full view. You can often hear about things that you never knew about.

Identified shortcomings will be an unpleasant surprise for you, and for the buyer a deadly argument for a major price reduction: he came to buy beautiful car, “which no one drove, because the owner was a pilot who flew his plane all the time, and the car was in a heated ventilated hangar” - at one time, every second manager of a commission car dealership told this amusing story, like a blueprint.

Sometimes, when the buyer understands that he knows absolutely nothing about car diagnostics, he offers you a ride to a car service for diagnostics. As a rule, such a trip does not bode well for the seller. As a result, a mountain of troubles will be found, including a factory defect from the manufacturer. Not only will the “merchant” offer to throw off a round sum after this, but also, refusing to sell it at such a price, your mood and self-esteem will drop sharply due to the problems found.

That is why it is undesirable to agree to this procedure. In extreme cases, this can be done by obtaining consent and a deposit for a future transaction. It will be very costly for the buyer to refuse the transaction, since the law provides for special rules for the return of the deposit. On the nuances of advance payment and deposit.

Where to quickly sell a used car?

Obviously, you are interested in the addresses of sites and Internet sites. I hope you are not going to expose your swallow in some godforsaken parking lot and wait for it to be bought. (An exception may be the situation when you are the owner of the parking lot 🙂

In short, for a quick sale, you need to place your ad on most well-known sites. However, remembering the Pareto rule (20/80) in time, we will not do unnecessary work: we will suddenly get tired :) It is enough to publish on the most visited portals. In order of attendance as of the date of this writing, these are:

Perhaps this will be enough. All attempts to test and verify the effectiveness of other services ended not in favor of the latter.

www.carprice.ru

I will single out this area. Based on my experience with it, I came to the conclusion that many vehicles are sold there below their real market price, since the auction approach used here is more a way to profitably acquire a car than to sell it at a higher price. Perhaps the same conclusion could be drawn by studying the branched structure of this service: each regional representative office and their employees also need to earn something. This probably forms an additional cost part, which is ultimately passed on to the seller. But you can always test their services yourself, the initial interval assessment of your car is free of charge. This is often enough to understand for what maximum price your vehicle can be sold on this platform.

Presale preparation: to be or not to be?

Painting

Almost every seller asks this question: is it worth painting the body and ordering an interior cleaning?

There is no one-size-fits-all answer when it comes to painting. Although, in most cases it is wiser to refuse and go for a compromise: self-treatment of chips with ordinary inexpensive automotive cosmetics and treatment of places with a touch of rust or corrosion. This creates a feeling of well-groomed and taken care of the car. Light scratches and parking marks can be removed by polishing in the workshop.

If the body has significant damage from corrosion, rust and you seriously intend to get rid of them with a full cycle of painting and painting work, then be sure to take photos before and after painting. This should be done for the reason that so many buyers are alarmed by the appearance of a freshly painted “drenched” car. A whole video sequence of assumptions about what happened to the car earlier flashes through the head of a potential client: from a wild accident and multiple somersaults on a high-speed autobahn to being caught in a meteor shower near Chelyabinsk. When you show the client the before and after photos and explain the reason for your decision to paint, the person will be able to believe you, pull himself together and continue the bargain.

In addition, the chips on the bumper add confidence that the object was used for its intended purpose. Even regular operation without courage and fanaticism is usually accompanied by a regular hit of gravel in the bumper and their surface damage. Usually everyone understands this.

Do I need to do interior cleaning?

In short, it is necessary. A person buys a car, which in fact becomes new to him. Therefore, he wants to see a new and neat interior. Dirty, dirty interior, with stains on the seats noticeably reduces interest in you.

However, dry cleaning service can be quite expensive. And here you can also use an inexpensive option. If the pollution is not fatal, then you can tidy up the interior view from the inside yourself. It is enough to purchase a professional liquid or aerosol for salon cleaning and do it yourself. It can cost you 500-1000 rubles, but the view of your swallow from the inside will not yield to the top offers on the site.

Wash the hood?

Generally speaking, washing the engine is a controversial procedure. An inept performer is able to ditch spark plugs and pour water the electronic unit management. Unfortunately, the perception of the engine compartment is twofold:

A competent buyer internally rejoices when he sees that the hood has not been washed: it is easy to detect leaks here or make sure that there are no complaints about the engine. On dusty units, it is easy to see leaks or traces of engine “sweating”. For such buyers, washing the hood is not necessary. They understand the usefulness of such a step. (Although there are patient craftsmen who wash the engine, and then shake an old dusty rug over it for a long time).
Naive purchasers, on whom a motor washed to a shine makes an indelible impression. They look at it with wide eyes admiringly and are convinced that the engine will run like a Swiss watch just because it is clean.

It is difficult to say which category is more numerous, but probably more and more people are trying to get information on the RuNet and are more confident in this issue. In other words, we will focus on the first category, keep the engine compartment relatively clean, but not go too far.

Conspiracy to sell a car

Unfortunately, not everything depends on us. You can probably recall cases from life about lightning-fast sales of old ordinary cars that are far from the first freshness.

I myself witnessed how a very young dealer went to the car market to buy pies. And along the way, with a friend, I bought a very decent Mercedes at a bargain price.
Having sold the “German” a month later, this lucky man “made” 150 thousand rubles without leaving his area.

Fist fighters claim that there is always a noticeable share of “luck” in a fight. It is obvious that in sales of such massive and similar goods as a car, there is also a significant share of luck and good luck.

The author is far from prejudices, spells and conspiracies, but he is forced to agree that at certain moments we are lucky and our plans are often achieved easily, without complex schemes and marketing heaps. Psychologists in this regard are advised to support high level own energy, health and catch periods when you are "rushing". That's when it's worth it to use your knowledge in marketing, sales and those secrets that are outlined in this short article - how to sell a car quickly and expensively.

If you want to sell a car at the best price, it will take a lot of effort and time. Usually, all intermediaries and car sites offering urgent purchases reduce the price by 20-30% from the market average. Therefore, the best option if you have at least a small margin of time would be an independent sale.

Step 1. Prepare the car for sale

First of all, you should take care of the presentation. It depends on him how quickly you find a buyer and what the final price will be. It is much more profitable to invest a little on the elimination of conspicuous defects than to reduce the price later on inspection.

What should be done

Wash your car. You can, but it's better to go to the sink.
Wash the engine. It is better a few weeks before the sale, so that it has time to get dusty and with its brilliance does not arouse suspicion among buyers.
Do a body polish. This is especially true for dark-colored cars, on which micro-scratches are clearly visible.
Get out of the salon. Wipe dust, polish dashboard, vacuum the seats, wash the rugs, remove everything unnecessary from the glove compartment, clean the ashtray.
Tidy up your trunk. Vacuum, remove all rubbish, hang a freshener.
Troubleshoot problems that catch your eye: burnt out turn signal lamps, antifreeze leak or knocks in the suspension.

What not to do

Don't repaint the body. Fresh paint, even in small areas of body parts, will raise suspicions that the car has been in an accident. Besides, it costs a lot of money.
Do not change consumables. The new owner will still have to do it himself, so there is no need to spend money on oil, belts and brake fluid.

Step 2. Choose a sales method

Our goal is to sell the car as expensive as possible, so we do not consider resellers, car sites and trade-in service in car dealerships. There are several ways to find a buyer for self-selling: from ads on the Internet and newspapers to visits to car markets. Let's consider each of them in more detail.

Internet advertisement

The most common and effective method, which most car owners resort to. The good thing is that you can get a huge audience of potential buyers from all regions of the country for free. By posting an ad on the Internet, you can safely work or go about your business, while your car will be sold in the meantime.

Here are some sites to post ads for sale:

« Auto RU » - the largest and most famous portal of automotive classified ads.
Drom.ru is another bulletin board that hosts thousands of offers for the sale of cars.
Avito.ru is a popular classifieds site with an extensive automotive section.

If you are selling a popular car model, you can also place an ad for sale in the appropriate thread of the club forum. The audience there is smaller than on ad portals, but it is much more interested in purchasing your particular car.

A good strategy would be to place your ad on several sites at once to expand your audience reach.

In this case, you can even write slightly different descriptions and take different photos. Perhaps, on one site, the buyer will not pay attention to the car, and on the other, he will be interested.

Ad directly on the car

The simplest way, sometimes no less effective. Especially if you travel a lot and often go to crowded places. It is enough to buy a sticker "For sale" and attach it to rear window by entering the phone number and brief information about the car.

However, you can not even go anywhere. Just leave your car in the parking lots at the supermarket, car wash or auto parts store. Buyers will be able to immediately assess the condition of the body and look into the salon, and if they are interested, they themselves will call you. The only downside is that you have to walk a bit.

You can stick a “For Sale” sign on a car in addition to the main ad. Even if you don't travel anywhere but work. Who knows, maybe your buyer lives next door or works in the office across the street.

Ad in the paper

You should not write off such a seemingly outdated method. It can be very effective if you live in a small town. In the regions, many people turn to newspapers when they need to sell or buy something.

There are many newspapers like "From hand to hand", "All for you" with paid and free ads. Text and photos can often be uploaded to the newspaper's website and seen by thousands of potential buyers in the next issue.

car market

The most troublesome method of all presented. And yet it also works. There are always a lot of people in the car markets and, if you're lucky, you can sell the car almost immediately.

The disadvantages of this method include a large number of resellers who are eager to get a good car at the lowest price, and the need to pay for a parking space. You will have to pay about a thousand rubles a day, and sometimes more: it all depends on the city.

Going there, try to remove everything unnecessary from the trunk: you may find a buyer and you will have to urgently draw up a deal.

Step 3. Decide on a price

The next step is to evaluate the car. To do this, you need to go through ads with similar cars, call several phones and chat with employees of the car service where you are serviced. After analyzing other offers, you can find out average price on the market and, starting from it, choose your own, taking into account the advantages and disadvantages of your car.

Even two identical cars of the same year of manufacture can cost differently. It all depends on the condition, mileage, configuration and a lot of other factors. The final cost is influenced by the following criteria (when discussing the price with the buyer, they can and should be used as arguments):

Model and year of manufacture. Find out the average price for this year's model and build on it. How newer machine, the higher the price.
Mileage. Average mileage per year - 10-15 thousand kilometers. If you're selling a ten-year-old car with less than 100,000 miles on it, you can add up the price. At long runs be prepared to discount.
Equipment. The more options a car has, the more expensive it is. Of course, provided that all the bells and whistles work properly.
Tuning. But tuning practically does not affect the price. At least, the money invested in the installation of the audio system, rear wings and body kit is unlikely to be returned. Unless there is a similar connoisseur.
Manufacturer country. If a car was produced at several factories and a particular assembly is valued more, then this is another reason to increase the price.
Engine size and transmission. The larger the volume, the more expensive car. The exception is more successful versions of motors, which are valued higher. The automatic is always more expensive than the mechanics, although here, too, everything depends on practicality. Sometimes a simpler manual gearbox is preferred.
Number of owners. Obviously, if the car was in the same hands, there is a chance to sell it for more.
Service book available. It will help to prove that the car has always been serviced in a timely manner. This is a good reason to ask for more.
Body condition. An important criterion that directly affects the price. If everything is perfect, you can safely put the price higher.
Engine operation. If there are any problems, it is better to immediately tell about them and reduce the price. It's unlikely to be able to hide this.
Salon condition. This is the first thing they pay attention to. A well-groomed, smoke-free interior is an excellent opportunity to bargain for a great price.
suspension condition. Hide defects will not work. So, if there are shortcomings, it is better not to keep silent about them and make a small discount.
Wheels and tires. Good alloy wheels not only make the car more attractive, but also raise its price. The same goes for spare tires.
Operating and storage conditions. A carefully maintained and well-preserved car will cost more. If this is yours, feel free to talk about it.

Step 4: Write an Ad

After assessing the condition, identifying all strong and weaknesses your car, you can start compiling an ad. The main rule is to tell only the truth.

No need to embellish reality or put pressure on pity by telling stories about moving to another country or raising money for treatment. Even if this is true, it will look pathetic and only alienate buyers.

Do without formulaic and non-informative phrases like “The car is fire, everything is serviced, it does not require investments. Sat down and went." They are annoying and annoying. If you do not want to go into details, then simply list the characteristics, equipment, replaced parts, availability of bonuses and indicate the price. Also do not forget to note whether you are ready to bargain.

Checklist for writing the right ad

Basic information: model, body type, year of manufacture, color, engine size, transmission type, mileage. In ads on sites, all this is selected from the finished form.
Equipment. Specify all options and optional equipment(leather interior, climate control, power mirrors, heated seats, audio preparation, airbags).
Replaced parts. List of works and replaced units for the last year or two. List everything except consumables. If the car is less than three years old, it is better to skip this item.
Bonuses and gifts: set of tires, mats, tools. Describe everything that comes with the car in addition.
Price and contacts. Be sure to indicate the hours you are available and write if bargaining is appropriate.

What should be the photo of the car

In addition to an explanatory description, you need to take high-quality photos. They are even more important than the text, because the buyer sees them in the first place and it depends on their attractiveness whether a person opens your ad or scrolls further.

You can get by with a smartphone, but it’s better to look with friends good camera. Shoot the car from all sides, choosing the most successful angle, make a couple of close-ups on wheel arches and thresholds, as well as pay attention to the engine compartment and trunk. In the cabin, you need to shoot a general plan, dashboard, rear seats and ceiling. In general, the more photos, the better.

If the car is not for sale for a long time, try to update the description more often and re-publish the ad with new photos to attract the attention of buyers.

Moreover, all pictures must be fresh and must correspond to the season. If it's summer, in no case do not post photos that show snow, no matter how successful they are.

The location and the background are also important. More confidence will cause pictures in the courtyard of the house than somewhere at the gas station.

Step 5: Communicate and Bargain Properly with Buyers

So, we have reached the most interesting and difficult stage. The announcement has interested buyers, and they begin to call, bargain and make an appointment. How to behave, what to say, what to do and not to do? Let's figure it out.

Whatever method of sale you choose, you will need to provide a phone number for communication. Therefore, it is advisable to buy a new SIM card. So there will be no need to shine a personal number, and after the sale of the car, you will not have to answer calls from late buyers.

First of all, you need to be and talk politely, but strictly. If you show confusion, there is a risk that the buyer will refuse to do business with you, mistaking it for secrecy, or, on the contrary, will act impudently and impose his own conditions.

Prepare in advance and answer questions briefly and to the point, without digressions which may arouse the buyer's suspicions.

If the caller is only interested in the price, then this is a reseller, who is better off politely immediately. He will brazenly bargain and in any case he will not buy a car for the price you offered.

Try to adapt to the buyer when choosing a meeting place and agree to check the car in a car service if he will take all the diagnostic costs.

At a meeting, you should not chat endlessly, praising the car. First, let the buyer calmly examine the car. When he has questions, he will ask them himself.

Do not let the buyer drive, but rather drive it yourself.

During a test drive, you should not scorch, showing the capabilities of the car. According to the law of meanness, you will get caught by the police or something will break in the car.

If the buyer liked everything and he agrees to the deal, be sure to take a deposit. Do not give in to any persuasion to hold the car, and if a person refuses to give a deposit, then turn around and leave.

Step 6. Make a deal

Since 2013, in Russia, you can make a deal without removing the car from the register. No transit numbers: old register sign stays on the car unless you want to keep it for yourself.

Under the new rules, a sales contract can be drawn up by hand or filled out a printed form. It does not need to be notarized.

Be sure to check the money for authenticity at the bank. You can simply deposit them into your account, and then a bank employee will check everything for free.

For registration, you only need a title, a certificate of registration of the car, as well as passports of the seller and buyer. The registration data is entered into the relevant fields of the contract, after which the buyer settles with the seller and receives the title and the contract of sale. It is also advisable to take a receipt from the buyer, which will indicate that he has no claims, and you received money for the car.

After that, the buyer is obliged within ten days to come with the documents to the traffic police and register the car for himself. Since during this period you are still the owner of the car and all possible fines will come to your name, it is better to indicate in the contract not only the date, but also the time of sale. This can be useful for appealing fines. For the same reason, never settle for a proxy sale.

If your OSAGO policy is still valid during the sale, you can contact insurance company, terminate the contract and receive part of the money for the unused period.

What not to do when selling

Do not deceive the buyer, silent about breakdowns or embellishing the capabilities of the car. Most likely, your lie will eventually be revealed and lead to unpleasant consequences.
Never sell your car to relatives and friends. They will definitely ask you for a discount, and if problems arise, they will come to you to complain - and friendly relations will come to an end. An exception is if you are 100% sure about the car and relatives.
Do not agree to sell the car in installments. Better wait for the buyer with the money or advise somewhere to borrow the missing amount, if you really liked the car.

The car market froze due to currency fluctuations and many drivers faced a real problem: how to quickly sell a used car and not sell too cheap? And the main topic of thought is the cost of the car: every car owner is sure that his vehicle was priced very cheaply, much lower than the market price, so he is trying to find options for selling - how it will be more profitable, safer and easier. Someone prefers to rent a car to intermediaries for a percentage of the cost, others turn to trade-in, others try to do everything on their own - there are pluses and minuses everywhere.

Advice to car owners: if you properly and competently prepare and present a car, you will be able to sell it more expensively than similar ones and much faster!

The main thing is to prioritize correctly: how do you want to sell - expensive or urgent? These two desires are not mutually exclusive, but the emphasis still needs to be made in favor of one. The next steps depend on this.

If you need it expensive, then it will be more profitable:

sell on their own, so as not to pay intermediaries and not fall under the influence of resellers with the gift of persuasion;
bring the car to good technical condition, decide current errors and breakdowns;
think over communication and a way of communication with potential buyers, resolve the issue of collateral.

If you need it urgently, then the process will speed up:

contact with intermediaries, car repurchase offices - often a deal can be completed within half an hour after contacting;
good advertising and professional photos;
loyalty, tractability to offers from potential buyers.

It is logical, if circumstances permit, to simultaneously launch both options and see if there is a demand: what conditions are offered by commercial sites, how many views on Avito or Automotive News, what kind of calls are received. And then to be determined with the specifics.

Site selection

With a variety of various sales options, in fact, they are reduced to 4 main blocks:

Through the Internet on popular sites https://auto.ru/, avito. For example, an author offers to pass an independent free review by a local expert, this affects the credibility and increases interest in the ad. Pros: profitable - the seller can agree with the recommended price, but has the right to set his own, free of charge, coverage area - the entire Russian Federation. Cons: long, a sharp stream of spam, uninteresting offers, fraud.
Trade-in official dealers when the amount for the old car is deducted from the cost of a new car. This is convenient if the car is under 5 years old and it is liquid, with a transparent service history. Cons: low valuation, at least 20% below the market, limited choice of new cars. Pros: ease of transaction, legal guarantees, time savings.
Commercial sites(car buyback, www.carprice.ru, accepting a commission) - these are intermediaries who, for a certain amount, most often a percentage of the cost of a car (10-15-20%), undertake to sell a car. Cons: low cost, often fraudulent schemes, long-term sale if the price is not reduced. Pros: no pre-sale preparation is needed - they have their own specialists.
Clubs, interest forums- you can offer a car to like-minded people when there is a high percentage of trust and there are personal acquaintances. Cons: it is better for “ours” to offer a price slightly lower than the market price. Pros: minimum description of the car

As you can see, if you do not sell yourself, but entrust others, you will have to move up significantly in price, but the time costs will be small. Selling "quickly" means agreeing to a discount. In addition, practice shows that the first calls are the most important and important, it is necessary to take into account the general mood, advice, questions of interested parties.

Tip: do not ignore many responses, make notes, call back, ask what confuses or scares. Perhaps the problem is easily resolvable.

Pre-sale preparation: nuances and subtleties

Whatever the decision to choose a site, if the demand for the old car is not great, you will have to conduct pre-sale preparation. It includes 3-5 stages, they can be different in cost and scale. Here you can’t rely on the principle of “what do you want from a used one”, right, if the owner is not ashamed during the car show.

So, the stages of preparation of the vehicle:

Mandatory car wash and interior cleaning. It can be just a vacuum cleaner, cleaning with a damp cloth or cloth, shaking rugs, or professional dry cleaning with disinfection. You should not put strong fragrances in the salon to kill all the smells, sprinkle with the smell of “new skin”, such actions will scare off a potential buyer.
Tidying up the salon. If, for example, a premium car for 1.5-2.5 million rubles. and more expensive, but his steering wheel is worn out or the seat is torn, it will be more profitable to give it for restoration problem areas than to discount.
Polishing, body work. Such care makes the car more attractive, at least visually, the buyer is much more willing to choose a vehicle without rust, dents and a network of scratches on the hood.
Repair. Of course, investing in car repairs before selling is not profitable, because the money spent will never be repaid, nevertheless it is desirable to eliminate fluid leaks, replace lamps, and resolve the issue with errors that the on-board computer issues.

Those who thoroughly prepare their vehicle for sale, put it in order (apply to a dry cleaner, carry out repairs) are likely to be reluctant to go for discounts, waiting for "their" buyer.

How to write a good ad

Marketers have their secrets that work flawlessly:

the most complete and truthful description of the car, avoid the phrases "full stuffing", " top equipment”, and write the name of the configuration and additional options;
upload a lot of photos that correspond to reality, from different angles in good natural light, in order to remove half of the questions about options;
honestly indicate the year, mileage, condition, if necessary, lay out the VIN number;
be sure to indicate what is needed in addition to the car: seasonal tires, wheels, spare parts, roof rails, trunk, seat covers;
note when was the last MOT, what was done from the work, what recommendations;
do not hide loans (pledges, encumbrances), participation in an accident, collisions, expensive repairs and replacement of spare parts;
mark urgently if you are really interested in it;
note that we are ready to provide documents on the passage of maintenance, a service book.

You need to be prepared for the fact that people who are not familiar with this brand or model will call. They may ask naive questions or be misinformed about the reliability of an option. It's good when the owner loves his car and can talk about it in full, interestingly.

After compiling the announcement, it is useful to carefully reread it in order to avoid mistakes or blunders.

The nervous hustle and bustle of selling a car takes so much time and effort that people lose sight of important details. Meanwhile, several simple tips will save you from possible troubles:

Act only through the traffic police in an official way. Lawyers warn: in no case do not sell a car by proxy, this method is actively used by scammers. When selling by proxy (transfer of management rights), the former owner remains the owner, he will receive fines, taxes, bills for accidents.

Advice to sellers and buyers: download a sample PrEP online, fill in your personal details correctly - this simple step will be proof of sale.

Track registration by new owner. According to the new rules, the previous owner should not remove the car from the register for selling actions, registration will automatically terminate at the moment when new owner will submit an application. And although the latter has 10 days to register the vehicle with the traffic police, it is ideal if you manage to make a deal on the same day: sign the DCT, exchange keys and documents for money, see how new owner registered the car.

Firstly, it is calmer for the buyer - he is sure that the car is not stolen, pledged or banned from registration. actions.

Secondly, the seller is convinced that the sold car is no longer registered with him.

So, it’s real to sell a car quickly and profitably if you act thoughtfully and honestly:

properly conduct pre-sale preparation;
choose the best selling platform according to your interests and requirements;
trade safely and effectively.

Video: How to profitably sell a used car on your own. Real experience