About Nissan (Nissan). History of the brand Nissan Nissan Which country car
"Nissan Motor" (Nissan Jidosha KK), Japanese Industrial Corporation Specializing in Release passenger cars, Trucks and buses of the brand "Nissan" (Nissan) and Datsun (Datsun). There are also sports boats, communication satellites, etc. Headquarters is located in Tokyo. The company after the Asian crisis 1998 was united with Renault.
The company emerged in 1925 as a result of the merger of two companies - Kwaishinsha Co. (founded in 1911 and producing "dates") and JITSUO JIDOSHA CO. (founded in 1919) - and was called Dat Jidosha Seizo Co. The name DAT is an abbreviation from the first letters of the names of the three main patrons: Kengiro Den (Kenjiro Den), Rokuro Aoyama (Rokuro Aoyama) and Meitaro Takeuchi.
The official date of creation nissan companies Motor Co., Ltd. It is December 26, 1933, when the predecessor company Jidosha Seizo Co., Ltd. was formed. The president of the company was appointed Mr. Yoshisuke Aikawa (Yoshisuke Aikawa). On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd.
The first passenger car was released in 1931. Nissanocar 1934 - an example of a successful and economical model.
The first passenger car Datsun came down from the Yokohama plant conveyor in April 1935.
In 1939, after successful sales on the Dat Nissan car market, it began to create large-sized cars Nissan Type 70, Nissan Type 90 buses and Nissan Type 80 buses.
During World War II, there were mainly trucks and other transports for army needs. In 1945, the company's enterprises were occupied, so the release of products was suspended for a long time (in fact until 1955).
In 1945, Nissan resumed the production of trucks. Studies began and the development of textile machinery. In 1947, the production of Datsun passenger cars was again launched.
Restoring its position after the forced stagnation of the Second World War, Nissan has signed a technical cooperation agreement with Austin Motor Co., Ltd., in two years. (United Kingdom), released the first Austin from the conveyor after a year.
In 1951, Nissan celebrated the birth of Patrol - the first all-wheel drive SUV with a 6-cylinder engine.
In August 1958. year of Nissan Launched from the conveyor a high-class car Datsun Bluebird, created for personal use. A remarkable feature of BlueBird was the application for the first time by Japanese manufacturers of the front brakes with an amplifier, which allowed even fragile women to slow down to a slightly pressed on the pedal. The first generation of BlueBird has embodied the features of a reliable, attractive and durable car.
In the 1960s, the company made a powerful jerk and implemented on all markets, primarily on American (models were created on the American consumer). Sports Nissan Datsun 240 Z (1969), created for sale in the United States, after adapting to European markets has become a sales leader in its class.
In 1960, a new model was developed - Nissan Cedric. Cedric - a medium-sized car - became the result of the enormous effort of the company. At that time, being the largest car in Japan among medium-sized machines, the model was distinguished by a spacious lounge and comfortable control, which was characteristic of large sedans. At the Olympic Games of 1964 in Tokyo Nissan Cedric was chosen by a car on which the Olympic Fire from Greece to Japan was transported.
In February 1965, a Skyline 2000GT-B car was released. Despite the fact that the model was positioned as sports, Skyline 2000GT-B became a massive car, providing high sales. Popular model Skyline S54B won the Rule in Japan and won everything without exception tours, bypassing all the most famous foreign sports analogs of cars.
The Sunny car emerged in the market in 1966 announced the offensive in Japan the era of the "own car", which was a huge driving force against the background of the rapid growth of the market for small cars.
In 1966, Nissan developed and released a Datsun Sunny 1000 on the market. Being a CD-class car (absolutely new category at the time), Sunny became the most popular in the process of universal automation of Japan.
In 1966, Nissan swallowed Prince Motor Co., Ltd., as a result of which the Nissan model range was replenished with new Skyline and Gloria models. Anticipating the advent of the era of high-speed cars, the Gloria model was equipped with one of the most powerful engines of that time. The car also provided magnificent comfort when driving.
In 1966. car Nissan. Prince R380 ranked 3rd in the Japanese Rally "Grand Prix", competing with the legendary Porsche 906. And in the same year, Nissan Bluebird won in his class in XIV Safari Rally. For the first time a Japanese car won.
In 1967, the first limousine Prince Royal was developed for the Japanese imperial family with a V8 engine with a volume of 6373 cm3; The length of the vehicle was 6.155 mm, the width is 2,100 mm and the height is 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the city of Ginza Tokyo. In the same year, the new car Fairlady 2000 was released on the market, which helped Nissan gain popularity in the international market.
In 1969, a dynamic Datsun 240Z rear-wheel drive car appeared on the market, recognized as the most-selling sports car in the world in the 70s. 500,000 Datsun 240Z cars were sold in less than 10 years.
In the early 1970s, Nissan was engaged in the development and production of rocket engines and launching installations, then the company began to expand the production sphere, also engaged in the production of engines for the shipbuilding industry.
In 1971, Nissan has developed the first experimental safe Experimental Safety Vehicle (ESV), applies more than ever the number of technologies to improve its safety.
The two energy crisis of the 70s marked the beginning to the rapid increase in the export of small Japanese cars known due to their excellent fuel economy and excellent quality. In the tests of fuel economy held by the American Environmental Protection Agency in 1973, defeated the Sunny car, thereby gaining enormous popularity in the United States during the Datsun economy advertising campaign.
In 1974, the sale of 10,000 Nissan Patrol SUVs for the year was announced. In the late 1970s, the company has established itself in the off-road car market.
In 1981, Nissan began to promote its cars around the world under the Nissan brand, which was part of the company's new corporate strategy. Then in the 80s. Nissan has created two strategic production bases abroad: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. In the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup came up from the conveyor of the plant Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra car (Sunny) - in March 1985.
In 1983, Nissan Motor Iberica, S.A. The production of the Patrol SUV (Safari), which in 1984 won the Paris-Dakar rally.
In 1986, Nissan expanded the range of 4 × 4, adding absolutely new model Nissan Terrano.thus reacted to the growing need of buyers in the car for family holiday, while maintaining this market positioning and up today's day.
In 1987, Nissan released the BE-1 car to the market.
In 1988, the Nissan Silvia Q car won the "Grand Prix for the best design", and next year he received the Award "Japanese car of 88-89 years." In the same year, a CIMA sedan was released to the Japanese market.
In April 1989, Nissan Europe N.V. was established in Holland, a regional head office responsible for operations in Europe, as well as Nissan Distribution Service (Europe) B.V.
In the same year, Nissan division was created in the United States, Infiniti Division of Nissan North America, producing luxury cars that make up Mercedes, BMW and Lexus competition. In November 1989, the famous Infiniti Q45 model appeared on the market.
In 1990, 300ZX model won a reward in the USA Import car 1990. "
In 1992, Nissan Motor Manufacturing Corporation, USA began production of Altima (BlueBird), and Nissan Motor Manufacturing (UK) Ltd. Started produced by famous Japanese designer Mr. Tokushiro Hosaka (Tokuichiro Hosaka) car Nissan Micra. (March), who immediately received the European Award "Car of 1993". The car March won the Japanese car in 1992-93. and "New car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. released a new one all-wheel drive model - TERRANO II SUV for the European market.
In 1994, Nissan received the Global Environmental Award premium for a significant contribution to the environmental protection system and the environment.
In the same year, in Europe, the sale of the MAXIMA QX car new generation was started, and in 1995 - Almera car.
In 1997, Nissan developed a hybrid electric car (Hybrid Electric Vehicle Hev), working on both gasoline and electricity.
Since 1997, Nissan has released one model by another equipped with gasoline engines with direct fuel injection and diesel engines With direct injection (presage in 1998). Then Nissan began selling PRIMERA AND BLUEBIRD cars with the Hyper CVT system.
In 1998, a new Patrol GR appeared with a 6-cylinder turbodiesel engine with a volume of 2.8 liters.
In 1999, the prototype of the new car Almera Tino was introduced at the Geneva Motor Show, which in September 2002 was on sale in the European market.
March 27, 1999 Nissan and French Renault SA company signed an agreement on the creation of the World Alliance to achieve profitable growth in both companies. Association with Renault is dedicated to the 2000 concept of Fusion, the option of popular Primera.
Cedric / Gloria cars received a reward " Best car 1999-2000. ". The Extroid CVT system has received the 1999-2000 GG reward. In the first quarter of 2000, Nissan has released a Tino Hybrid car and a two-bed electric car NYPERMINI.
In 2000, Nissan began selling ultra- little car EV Hypermini, as well as a car with ultra-low emission level harmful substances (SULEV) Sentra in California. In November 2000, 1.8 liters of the Bluebird Sylphy QG18DE engine received the "Technology of the Year" award.
In 2002, for the fourth time in 10 years, Nissan received a prestigious Red Dot Award for high-quality design from the German Nordrhein-Westfalen design center. This Annual Award was awarded new Nissan. Primera in 1993, 1996 and 2002.
In 2002, Nissan Motor Co., Ltd. And Dongfeng Motor Corporation signed an agreement on strategic partnership in China. The new company was named Dongfeng Motor Co., Ltd.
In March 2003, Nissan Micra was awarded the "For European Automobile Design 2003" award.
The subsidiaries "Nissan" are in Australia, Peru, Mexico, the United States and Germany.
The company Nissan is one of the leading and oldest car manufacturers in the world. Having plants in 20 countries on all five continents, a company sells almost three million cars every year in 170 countries.
In 1912, in Japan, Den, Aoyama and Takchechi partners founded the company "Waishnsha Motor Car Tokio" ("Quaishchnos Motor Tokyo").
In 1914, a date car was released, the name of the dates was obtained from the first letters of the names of the three founders of the company, at the same time it meant "prompt living" in Japanese. Then this name was transformed into Danchean (son date) in 1931 and later, in 1934, in Nissan Motor Co., Ltd.
1st Nissan Pickup,
1935
Nissan Patrol
1968
In 1950, Nissan began the development and production of cars for foreign markets. From the mid-50s "Nissan" systematically attempted to conquer the American market for models adapted for the US market. And in 1960, Nissan Motor Corporation was established in the USA, in 1966 the first Nissan Automobile Plant outside Japan began in Mexico, and in 1980, production was opened in Europe and the United States.
The sports car "Nissan Datsun 240 Z" (1969), originally developed for the Market of America, in the 60s after some adjustment became the leader in the global market of sports cars. By the end of the 70s, the company began to produce cars of the highest group of middle class with turbocharged engines. Nissan also has achieved significant success in the off-road car market. In 1983, Nissan began to cooperate with Alfa Romeo, which opened favorable prospects for the production of sports cars.
All over the world, the famous Nissan traditional emblem of traditional red, blue and white colors, where the red circle symbolizes the rising sun and sincerity, blue color is the sky, and the name of Nissan is written white. This emblem expresses Nissan's motto - "sincerity brings success." But time does not stand still. Nissan developed new design emblems that combined traditions and modern technologies Automotive.
It all started in 1914 from the release of the dates car, 20 years before the company was named Nissan. The name of the dates was obtained from the first letters of the names of the three founders of the company, at the same time it meant "Verny, Live" in Japanese. Then this name was transformed into Danchean (son date) in 1931 and later, in 1934, in Nissan Motor Co., Ltd.
In 1950, Nissan began the development and production of cars for foreign markets. This business has developed rapidly: in 1960, Nissan Motor Corporation was created in the United States, in 1966 the first Nissan Automobile Plant outside Japan began in Mexico, and in 1980, produced in Europe and the United States.
Plants in Europe
Nissan plant in Sunderland, United Kingdom, where Micra, Almera Hatchback and Primera are gathering, is considered the most efficient automotive production in Europe. Total investment in this plant area of \u200b\u200b3.035,000 sq.m. amounted to more than 1.3 billion pounds sterling.
Designer Center
In 1992, a special design center was opened in Munich (Germany), whose task was to ensure the compliance of future models of Nissan European tastes and styles. Designers working in Nissan design Europe can execute the project completely - from conceptual sketches to a full-scale clay model, as well as the whole internal and exterior design, color design, design of spare parts and accessories
Nissan in the world
Currently, Nissan has turned into a gigantic transnational concern. Every year, Nissan releases and sells about 3 million cars, which makes it one of the world's largest manufacturers. Since the beginning of production in 1934, Nissan has already released more than 77 million cars.
Now the company employs about 40,000 people in Japan and more than 137,000 outside. 172 National Distributusers and more than 7,000 dealers sell Nissan cars in 188 countries of the world.
Achievements in Europe
Nissan's achievements in the field of design, design, production, distribution, sales and after-sales service of cars provide it with one of the central places in the European automotive industry.
Nissan has been conducting operations in Europe for many years. Investments made in production, research, design, car sales, as well as training personnel gave Nissan the opportunity to provide European buyers with cars and service that most relevant their needs.
Thanks to this, for more than 20 years, Nissan is leading in terms of sales in Europe among Japanese automobile companies. Sales in 1997 exceeded 489,000 machines - compared with 454,526 cars in the previous year. In 1998, more than 537,000 cars were sold, by 9.7% more than in 1997. In 1999, more than 518,000 cars were sold.
In the European offices of Nissan, including the European Center for Spare Parts, Nissan and the Center for the distribution and delivery of Nissan cars, located in Amsterdam, employs 15,000 people. At the same time, 4,300 Nissan dealers in 31 countries are not taken into account.
Technological centers
In European Technological Centers, Nissan, located in Belgium, Spain and the United Kingdom, invested over 63 million pounds. The European Technological Center in Kranfield, the United Kingdom is located in the very center of European production parts for cars, which provides close bond and synchronization with its numerous European suppliers. In some areas, as, for example, ensuring the protection of the car (anti-theft technologies), Cranfield became the global research center for Nissan.
Engineers from Brussels take part at all stages of Nissan projects in Europe related to the development and development of cars.
Nissan is able to produce more than 400,000 cars in Europe every year. Plants in the UK and Spain now satisfy two thirds of Nissan's needs in Europe. Here are MICRA models, Almera Hatchback, Almera Tino, Primera, Serena, Terrano II, Vanette Cargo and trucks. Nissan plans to further increase the number of models manufactured in Europe. Since 2000, about 90% of all Nissan cars sold in Europe will go from assembly lines of factories in Spain and the United Kingdom.
Nissan plant in Sunderland, United Kingdom, where Micra, Almera Hatchback and Primera are gathering, is considered the most efficient automotive production in Europe. Total investment in this plant area of \u200b\u200b3,035,000 square meters. m. amounted to more than 1.3 billion pounds sterling.
European Nissan plants for the production of off-road, multipurpose, commercial and industrial cars are located in Spain. IN last yearsThanks to additional investments, production capacity has increased and the release of new models that take into account the features of consumer addictions in various countries began. In Spain, Terrano II, Serena, Vanette Cargo, Trade, Trucks and forklifts are manufactured in Spain. From the mid-2000, Nissan began edition in Barcelona wagon of high capacity (minivan) Almera Tino.
According to statistics of Russian analytical agencies, Nissan cars are among the most sought-after and beloved in the domestic market. And, most importantly, the Russian sales market is also the largest for the manufacturer of these vehicles.
Russia confidently enters the top three, among all sales in the world market of autocontrace. And, of course, that our citizens are interested in the question - where Nissan is collected for Russia and how high-quality is one or another complete set.
Among the models who loved our motorists, it is worth highlighting: Qashqai, Almera, Note, Murano, X-T Rail, Teana, Navara, Juke, GT-R, and others.
In addition to passenger cars, Nissan manufactures commercial models that are not less demand. On the domestic market, the Cabstar and HP-300 also have proven well.
Some of the above models are collected in Russia. But the proportion of cars made on the territory of our country does not exceed 30%. Basically, cars are supplied from abroad.
General information on Nissan cars
Before buying a new car of this brand, almost any person is asked a fair question: "Where do Nissan are produced for Russia?"
But really, buying a car for our consumer is a very significant step that requires careful preparation and collecting all information. First of all, you should know that the factories manufacturing the technique of Nissan worldwide 8, and in Russia there are 2 of them. But first things first.
Nissan Importing Plants for Russia:
The main production located in Japan.
Samsung plant, South Korea.
Factory "Nissan", Spain.
Plant located in the UK, or rather in Sunderland.
In addition to these 4 industries, other factories supplying products on the domestic market is not!
Nissan production in Russia
Since 2009, Nissan is collected for motorists in Russia in native land. It was this year that the plant opened under St. Petersburg, with the characteristic name "Nissan Manufekchuring Rus". It organizes an assembly of such models as: Teana, Murano and X -Trail.
List of companies in the Nissan Machines in Russia:
"Nissan Manufechchuring Rus", St. Petersburg;
Concern "AvtoVAZ", Tolyatti.
On the Volga Auto Plant The Renault-Nissan Alliance is one of the main holders of the share package.
Together with "Rosex" and Renault, the Japanese manufacturer defines the concept of development, assigns top managers and distributes profits if there is such.
Well, now let's try to understand exactly where Nissan's specific models are produced for the Russian market, from which the car comes to dealers and in the car dealerships.
In total, in the domestic market in 2016, 12 manufacturer models are officially represented. The line has urban subcompact machines, classical state employees, serious crossovers and even a sports coupe.
Almera.
This brand of auto refers to budget models.
The beginning of the release dates back to 1995 and continues to this day. Almer was especially loved by our citizens, primarily accessibility, simplicity of management and stylish design.
Starting, since 2012, the car is collected in Togliatti at AvtoVAZ, which did not allow her to benefit.
In the embodiment domestic assembly, Almer lost a number of details, so beneficially identifying it on the market among other cars. At one time, it caused extreme indignation among buyers.
In addition, Almera was produced until 2013 in South KoreaAnd many Nissan customers preferred a model of this assembly only.
Qashqai.
And Cascai is an unconditional participant in sales ratings of all the crossovers sold in Russia and always takes up the top lines.
Since 2007, in our country, more than 2 million units of this model sold sold. The manufacturer closely monitors that the trend on high sales is preserved and therefore constantly heats the interest in the car.
Every few years Qashqai is subjected to "tuning" or changes the generation at all. Sometimes the changes seem inconspicuous, and sometimes the car is strongly changed. However, the car market experts note that each new version The car becomes:
more (overall dimensions become a little wider and longer)
comfortable
practical
Nissan Qashqai is performed only in the UK, and only in the option with a gasoline engine.
Therefore, the domestic car enthusiast is not particularly accounted for. On the one hand, this is good - the British assembly is quite high quality. On the other hand, the localization of production could lead to a decrease in value.
Juke.
Initially, the "beetle" was focused on advanced young people, who wants to stand out from the crowd, due to unusual design and design.
But, in Russia, this model has become popular and sellable among women.
Oh yes, this is probably a favorite model, quite unusual design and the expressive power of the car more and more conquers the hearts of the girls leading an active lifestyle.
It is enough to quit a quick look at the JUKE model to understand - this model is not suitable for rustic roads and steep slopes.
Despite the all-wheel drive body and the high position of the driver, the machine is designed for urban ride.
Juke is not going to Russia - it is possible to buy it only Japanese or British production.
Micra
The car "Mikra", of course, an amateur. In Russia, the model is not too much demand.
However, it is an absolute record holder among Nissan cars on sales in all over the world, as it is believing european CD.
A small, compact and incredibly economical car is manufactured in the UK and Japan. As well as the previous model, this car is very popular with female. In Japan, this car is known under the name of Nissan March.
The design of the machine was designed by Japan, and the interior of the European design studio.
Note.
From the very appearance of the model on the domestic automotive marketThe car has established itself as a family, and ranked his niche among buyers. This machine is produced since 2004.
If you believe the reviews on the Internet - this car Quite convenient to use and, amazing, very accompanied.
Since 2006, Nout has been constantly improving and complemented by new technological details. It is manufactured in Britain, so it is not particularly chosen.
And yes, it is also very popular with our favorite women!
X-Trail
Icstrael is one of the first models of the Japanese concern.
But even now vehicle It did not lose its relevance, because it is constantly being restored and renewed generations.
Large 4x4 SUV is known worldwide. Russia also enjoys great popularity. Therefore, the interest of drivers is clear to the question where the Nissan X-Trail is collected for the Russian market.
The model is considered family and enjoys great demand in the domestic market. With each new modification, "Icstreil" undergoes "tuning": add a more powerful engine, improve the appearance, increase comfort and safety.
The car is going to Russia, in the factory in St. Petersburg.
However, those who do not scare used cars, can search for Nissan X-Trail of the Japanese assembly of release until 2009.
Navara.
The only pickup of the Japanese auto giant is manufactured and supplied to the domestic vehicle market from Spain. In general, this car is considered a "sporty" truck.
This machine is produced for a long time since 1997.
The model has different types Body, so we recommend with each to get acquainted separately.
According to reviews, this is a very convenient and very accommodated model, an excellent option for those who live the countryside. Ideal for many types of shipping.
Murano.
The classic crossover comes from Japan or is collected in Russia (at the factory in St. Petersburg). So the domestic consumer has a choice which Murano take.
The manufacturer assures that the car is not inferior to its BMW X5 competitor, but it is much cheaper. So it is or not, everyone may appreciate, independently.
A little bit of history - you probably do not know, but the car was named after Murano Island, which is located in Italy. Judging by the reviews, the car is quite popular in Russia and in addition to everything, it is considered "fashionable".
Patrol
The machine is a real "beast" specifically designed to overcome heavy country roads.
The SUV perfectly copes with any complex road conditions, works literally to "wear".
After a serious change of generations, which occurred in 2004, the technique boasts not only to the passability and excellent technical characteristics, but also the grace of lines and internal comfort.
If earlier the car was a gross and functional SUV, now it is a good and high-quality car for everyone.
"Patrol" comes from Japan, where and is done for the entire world market.
Therefore, for the quality you need to experience last.
Pathfinder.
A full-sized crossover with a spacious lounge is produced since 1984, but continues to surprise with its high ratings and sales indicators.
This car is for those who are interested in a powerful and representative model for movement around the city and in conditions of minor off-road.
Until 2014, the vehicle came to dealers in Russia from Spain. But then the assembly was localized at the factory in St. Petersburg. So far, the special differences are not noticeable and our fellow citizens are happy to buy the Pathfinder of the domestic assembly.
Teana.
Tiana - refers to sales leaders on russian market.
The popularity has been conquered from the moment of appearance in the domestic market (2007) and continues to grow only. Up to the launch of the conveyor assembly in St. Petersburg, Tiana was produced and supplied from the Japanese enterprise.
All cars produced until 2009 are "clean" Japanese. For other countries, Tiana is done at the plants of Japan and Thailand.
Send an application for a test drive
Nissan began his birthday long before the announcement of the name of the official brand. In 1914, Kwaishinsha Co., which had industrial shops in Tokyo, created a passenger car that was subsequently called "Dat" (the first letters of the car's creators - Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi).
The history of the birth of Nissan Corporation
The DAT car had a two-cylinder engine with a capacity of 10 hp The name of the car has become meaningful - after all, in Japanese the word "DAT" means " promotional, alive" The creators of the car did not stop at the achieved, and in 1915 the light saw a new model of the car "Dat-31", and the DAT-41 model was released in 1916.
Thanks to the success associated with the release good cars, in 1916 the company Kwaishinsha Co. Joined LilaAnd as a result of the merger, a large industrial corporation was formed, which began to work in Osaka. For the most partThis industrial enterprise has been developing and producing large trucks, as required by the realities of time.
In 1919, another company was born, which subsequently joined the slender ranks, the United Nissan Corporation - it was enterprise JITSUYO JIDOSHA Co., Ltdwhich was engaged in the release of exclusive models of three-wheeled cars. These cars for the company developed an engineer William Gorham, an American. JITSUYO JIDOSHA Co., Ltd has turned well in the Japan market, she offered not only three-wheeled cars, but also spare parts for them, materials for their production, sold new technologies, tools, while while the most successful and rapidly developing in the automotive industry market.
In 1926, a rather unexpected, but very promising merge companies JITSUYO JIDOSHA CO., LTD and KWAISHINSHA CO. New company called Dat Jidosha Seizo Co.
In 1931, there was another merger of this company with the enterprise Tobata Casting, which was formed at the time of Yoshisuke Aikawa. New company got a name TOBATA / IMONO.. It was after this merging that the historically significant decision was made to produce passenger cars, and soon the world saw the first car of this company - Datson, the name of which is literally translated as the "son of the date". Later in the title changed the letter "O" to "U", and it began to correspond to the symbol of Japan - the Sun, because it sounded "" ("Sun" in Japanese - "Sun"). This car enjoyed in great demand in Japan and in other countries, the release of cars of this brand has lasted until 1983.
Nissan - Triumphant World Conquest
On December 26, 1933, an event occurred in the history of the automotive industry, and was the birthday brand Nissan.. Then the largest companies of Japan were connected - tobata / iMono and Nihon Sanyo, and June 1, 1934 This new Jidosha Seizo Corporation announced its new name - Nissan Motor Co. Ltd. This company continued the release of the Datsun cars of the predecessor company, only changing them, improving and modifying them.
Since 1950, Nissan has launched the development and production of engines for missiles, installations for their launch. Soon, due to successful production, the company also assumed the production of engines for ships.
In 1958, Nissan began to supply its cars and engines in the United States. In 1964, Nissan has already entered the top ten largest importers companies in the United States. FROM
1962 Cars companies have become supplied to European countries.
Since 1959, Nissan has opened production areas to assemble its cars in another country - in Taiwan. By the way, Currently, the Nissan brand cars are collected in 20 countries of the world.
The Nissan's own fleet has made it possible to export its cars around the world, which, in turn, has very stimulated modernization and further development of production. Already in 1976, Nissan became the largest global exporter of own cars.
The development of the Nissan brand is progress and difficulties. Creating a Union Renault - Nissan.
In 1981, Nissan concluded an agreement with Volkswagen, in which the conditions for cooperation in the production, sale of cars of a passenger type in Japan were coordinated. At the same time, the company expands its production by opening industrial bases - Nissan Motor Manufacturing Corp. In the United States (1980) and Nissan Motor Manufacturing (UK) Limited in the UK (1984). In 1982, Nissan won Safari Rally for the fourth time, which only approved the world in the undisputed world leadership of this company.
By the mid-1990s, the first global crisis came to the company, which forced to sell the french stake in French renault.. The debt of creditors, calculating 40 billion dollars, made the company's global reorganization to avoid full financial collapse. From now on Renault belonged to 44.4% of Nissan shares, and Nissan belonged to 15% of Renault shares.
The birth of the new Auto Industrial Alliance Renault-Nissan has a positive effect on the development of both companies. Already soon after this event, thanks to the active work of the head of the corporation of Carlos Gon, the company came out of the crisis and began to recruit turns. The Renault-Nissan Alliance Union has already released more than 4 million cars in 1999. From this time, the company has been developing new engines, first launched the production of cars with automatic transmissions "Extroid CVT" of the new generation, developed a test drive for cars produced. In recent years, Nissan has been developing steadily, in the 21st century it has joined the solid base and the latest exhaust technologies. Since 2010, Nissan has been developing and manufacturing electric vehicles.
History of the brand Nissan in Russia
In 2004, Nissan came to the Russian industrial market, creating the company Nissan Motor Rus LLC. The newly created production had 100% of the capital, the company's general director - Francois Gupil de Buy.
In Russia and previously enjoyed demand cars of the Nissan brand, as one of the most modern, economical and ergonomic, relevant to Russian climates and roads. In 2004, Nissan sold about 28 thousand cars, in 2005, more than 46,000 cars were sold on the Russian market, in 2006 - 75 thousand cars. In 2006, the president of Nissan with the Ministry of Economic Development of Russia signed a historical agreement for the construction of a Nissan car industry for the auto industry. This enterprise was decided to build in the industrial zone of Kamenka, which is located near the city of St. Petersburg. The construction of the plant was started in 2007, the volume of investments in the enterprise reached 200 million dollars. About 750 people work at the enterprise Nissan Motor Rus.
In 2009, a test assembly of cars was launched at the new plant, soon the solemn opening of this enterprise was also, with a capacity of up to 50 thousand cars for the year. At the beginning of production, the plant produced two brands of cars - it Nissan Teana. and Nissan X-Trail. In 2012, opened model production Nissan Murano.. In 2012, the test release is also launched, and then the serial production of the car new Development Nissan Almera. At the AvtoVAZ plant, located in Tolyatti.
More than 20 countries are manufacturing facilities, research centers, design associations and engineering enterprises of this concern. Although countries are different, but it is clear that the roots of this structure are Japanese.
Program and structure of the Concern Nissan
Japan, where Nissan Almera is collected, always associated with such concepts as hard work, decency, honesty, and this has a huge team, which includes 224 thousand employees worldwide.
The union of the two most powerful giants of Nissan and Renault at the peak of the crisis in 1999 served as an impetus to economic growth, and the ratings of the corporation were deservedly rising steadily upwards. This was accompanied by new programs that were introduced on time and competently. They gave the concern with minimal losses to survive the crisis.
The program (Nissan Production Way) is the rod of the entire production process. Being a kind of set of rules for employees of the concern, it prescribes bringing to perfection the production of each car.
This program integrates the capabilities of materials, equipment and human resources, representing the consumer who is interested in products for it.
The NPW program prescribes to explore customer needs and, combining them with material opportunities, modernize production. Thanks to this program, product quality, regardless of where the manufacturer is located, always remains great, be it Spain, England, Russia or Japan itself.
On the Japanese Islands in Yokohama, the headquarters of the Nissan Concern, designer decisions are developed in the capital of Great Britain, in the English Center for Scientific Research, Kranfild provides design and introduction of new models of Nissan. Factory facilities for the assembly of new cars are also located in the United Kingdom, in the city of Sunderland with its seaport, very convenient for deliveries to the United States and European countries.
Nissan assembly enterprises
One of the main enterprises in Europe, which produces Almera is a plant located in England in the city of Sunderland. When the shipyard and coal mines located in the north-east of Great Britain were closed at the beginning of the 80s, and the unemployment rate was dramatically, then the government decided to cooperate with Japan. Representatives of the country of the rising sun did not lose, choosing the area with a well-developed infrastructure and rich industry. On Nissan Motor Manufacturing in Sunderland, 4,000 people work, in 2004, the first million car of this brand was celebrated.
If we talk about Nissan Almer Classic, the release of such a model is currently carried out only in Japan and Russia. The British Sunderland stopped her release and moved to a more promising model - Note. Earlier, from the production of Nissan Almera Classic in 2013, the South Korean company Samsung refused, explaining it by insufficient possibilities for the delivery of finished products and a high workforce price.
For Russia, this is quite significant, from such a reliable and relatively inexpensive car, our motorist is unlikely to refuse. Now in the Nissan lineup, this representative of the classic model remained in the singular.
It is quite a budget price helped to move our Lada Kalina to the background and with Renault Logan, the Chinese amulet and as if American Chevrolet Lanos lower the sales bar of this Russian car. Such a permutation "helped" almeral immediately acquire an opponent in the face of Kia Spectra.
By changing the appearance, the Japanese designers gave him a kind of avant-garde style, after having not so original, like the former almers, and the car began to resemble Volkswagen Passat B5 with the same structure of optics, hood and shape of the radiator lattice. Despite the impression of such a change in appearance, style, as before, is faithful to its classic forms that they liked the Russian motorists.
Russian production capacity
In 2009, our country opened the company Nissan Manufekchuring Rus, which produces the model of the Nissan Concern, which have good demand in the Russian market. Located a plant near the village of Shushary near St. Petersburg and specializes only on the release of Teana, X-Trail and Murano.
At the Volga factory in Togliatti from 2013 produced an assembly of Almer Classic. After opening the production of Classic at AvtoVAZ concern, many motorists, knowing the quality of the assembly in domestic enterprises, assumed that cars will be issued with unfinished.
But our engineers were able to reverse this opinion by completing the assembly of better than British colleagues from Sunderland.
Even developed some changes that helped adapt Almeral Classic to Russian road realities.
Conclusion
All cars produced by Japanese concern Nissan.- these are beautiful and unusual cars. Even simple budget models are distinguished by an excellent design, good comfort and high-quality material. This has become possible, thanks price Policy Companies holding their price tags lower than competing firms. Nissan Almer Classic made specially for Russia is characterized by technical perfection and high-quality assembly.
The history of Nissan begins with the opening of the Kwaishinsha Co. car plant, created in 1911 by the discoverer of the Japanese automotive industry Mr. Mashimoto (Masujiro Hashimoto) in the Azabu-Hiro area of \u200b\u200bTokyo. In 1914, a small, like a box was released, a passenger car of his own design, which in a year debuted on the market called Dat Car. Its maximum speed was 32 km / h. The name DAT is an abbreviation of the first letters of the names of the three main pomezzentes Mr. Hasimoto: Kengiro Dan (Kenjiro Den), Rokuro Aoama (Rokuro Aoyama) and Meitar Takeuchi. In addition, the name DAT in Japanese means "alive, prompt".
JITSUYO JIDOSHA CO. Ltd., another predecessor Nissan was founded in 1919 in Osaka and produced a tricycle car in the style of Gorham, the design of which was created by the American engineer William Horfam (William R. Gorham). The company was engaged in the import of mechanical machines, components and materials from the United States, and thus was recognized as one of the most modern automotive plants.
In 1926, Kwaishinsha Co. was merged. and JITSUYO JIDOSHA CO. And the company Dat Jidosha Seizo Co. was formed, which in 1931 became a subdivision of Tobata Casting, previously created by Mr. Aikawa.
But the official date of creation of Nissan Motor Co., Ltd. It is December 26, 1933, when the predecessor company Jidosha Seizo Co., Ltd. was formed. with authorized capital at 10,000,000? The president of the company was appointed Mr. Yoshisuke Aikawa (Yoshisuke Aikawa). Division Tobata Casting Co., Ltd. Given Jidosha Seizo Co., Ltd. Production of the first cars Datsun. And in 1934 the construction of the first plant Nissan Yokohama Plant was completed.
On June 1, 1934, the company name was changed to Nissan Motor Co., Ltd. The export of first cars Datsun in Asia, Central and South America in the amount of 44 cars began. Mr. Yoshisuke Aikawa, President of Mr. Yoshisuke Aikawa, was a brilliant leader. He pecked high hopes for the development of the Japanese industry through the automotive industry, built huge plans for an increase in production to 10,000-15,000 cars per year and practically achieved such results.
The first passenger car Datsun came down from the Yokohama plant conveyor in April 1935. At that time, Nissan moved to the use of Japanese components only and installed the press for the production of body panels, thereby putting the end of the handling of metal sheets. These changes overnight allowed Nissan and the Japanese automotive industry to step far ahead.
In May 1935, an emphasis was focused on the development of the Nissan brand, which had a huge impact on the company's marketing policy. The first corporate symbolism was adopted: the circle of red symbolized the rising sun, blue color - heaven. The slogan of that time is "sincerity brings success."
In 1935, exports of cars in Australia began. In those days, Datsun cars symbolized the fast-growing advantage of Japan in modern industrialization, and, as evidence, a motto appeared: "The ascending Sun is a flag, Datsun - a car that is chosen."
In 1939, after successful sales on the Dat Nissan car market, it began to create large-sized cars Nissan Type 70, Nissan Type 90 buses and Nissan Type 80 buses.
In 1943, the construction of the Yoshiwara Plant plant was completed and the production of cars began. At the end of 1943, in the midst of World War II, the production of cars and trucks was completely discontinued. In September 1944, the head office of Nissan Motor Co. moved to Tokyo, Nihonbashi (Nihonbashi), and the company name has changed to Nissan Heavy Industries, Ltd.
In 1945, Nissan resumed the production of trucks, and in early 1946 - the head office returned to Yokohama again. Studies began and the development of textile machinery. In 1947, the production of Datsun passenger cars was again launched.
Restoring its position after the forced stagnation of the Second World War, in 1950, Nissan acquired shares at Minsei Diesel Motor Co., Ltd and two years later signed a technical cooperation agreement with Austin Motor Co., Ltd. (United Kingdom), released the first Austin from the conveyor after a year.
In 1951, Nissan celebrated the birth of Patrol - the first all-wheel drive SUV with a 6-cylinder engine.
In 1953, Nissan Motors Union was created - a new trade union organization. This union was aimed at creating modern relationships between workers and managers based on the principle of mutual trust and respect.
In 1958, Nissan Motor Co. Began export of passenger cars in the United States. In September of the same year, two Datsun 210 cars took part in the Australian Mobil Gas Trial Rally, one of the most difficult rally in the world, and won the champion title in its class.
Nissan was the first car manufacturer in Japan, which in 1960 received the 10th "Prize of the Year" for excellent indicators in industrial engineering. And for all this the Nissan period Persistently created a strong organization as a foundation for rapid and successful growth in the future.
Having received the recognition of buyers in Japan, the Datsun trademark has become synonymous with small high quality cars. The motorization process continued its victorious procession in the Japanese market, and in August 1958, Nissan released a high-end car Datsun Bluebird from the conveyor created for personal use. At that time, domestic cars were considered less practical than imported, since they demanded a lot of effort during braking. One remarkable feature of BlueBird was the application for the first time by Japanese manufacturers of front brakes with an amplifier, which allowed even fragile women to slow down to a slightly pressed on the pedal. The first generation of BlueBird has embodied the features of a reliable, attractive and durable car.
In 1960, a new model of a large car was developed - Nissan Cedric. The name of the car was invented in honor of the main character of the famous story of Little Lord Fauntleroy, who is read throughout the world.
Bluebird 1959 and Cedric 1960 conquered the hearts of Japanese buyers and accelerated the motorization process in Japan.
From the very beginning, Nissan created production abroad, speaking in 1959 with the initiative of creating assembly production based on Yulon Motor Co., Ltd. in Taiwan; In 1961, she organized Nissan Mexicana, S.A. DE C.V. and Nissan Motor Manufacturing Co. in Australia.
On the eve of the liberalization of capital investment laws in Japan, Nissan has built two factory from scratch: Oppama Plant in 1962 and Zama Plant in 1965. A year later, Nissan was excavated by Prince Motor Co., Ltd., as a result of which the Nissan model range was replenished with new Skyline and Gloria models, and a single highly qualified team of engineers who continued the glorious tradition of Nakajima and Tuchiki aviation companies previously producing high-class aircraft engines was created.
Anticipating the advent of the era of high-speed cars, the Gloria model was equipped with one of the most powerful engines of that time. The car also provided magnificent comfort when driving. In May 1964, during the LL Rally Grand Prix in Japan, two cars Gloria Super-6 from the very beginning of the race captured the leadership and with a huge margin came to the finish line first, won the champion title.
Cedric - a medium-sized car - became the result of the enormous effort of the company. He introduced an embodiment of the latest Japanese technologies of that time. At that time, being the largest car in Japan among medium-sized machines, the model was distinguished by a spacious lounge and comfortable control, which was characteristic of large sedans. The luxurious CEDRIC case was decorated with double headlights, and with impressive dynamic characteristics, the fuel consumption was as small as the small car. Cedric was an exceptionally durable car and equipped with modern equipment. At the Olympic Games of 1964 in Tokyo Nissan Cedric was chosen by a car on which the Olympic Fire from Greece to Japan was transported.
In September 1963, the beginning of the production of a second-generation car was announced, and in November 1963, the car appeared in the Japanese market. This model has gained a small, comfortable family car, simple and reliable in management and maintenance.
The engine of the car was a guarantee for 2 years of operation or 30 thousand mileage kilometers. The chassis did not require lubrication for 30 thousand kilometers. Materials used for the manufacture of ball supports, repelled dirt and dust, which increased the durability of parts. For this, the car received the highest "technical award from the Society of Automobiles".
Subsequently, in February 1965, a Skyline 2000GT-B car was released. Despite the fact that the model was positioned as sports, Skyline 2000GT-B became a massive car, providing high sales. Standard equipment included three manufactured Weber carburetor manufactured in Italy, having the world's best characteristics. Even the most sophisticated drivers could not not evaluate the excellent characteristics of the car. The popular model Skyline S54B won in the Rule in Japan and won everything without exception, bypassing all the most famous foreign sports car analogs.
The Sunny car emerged in the market in 1966 announced the offensive in Japan the era of the "own car", which was a huge driving force against the background of the rapid growth of the market for small cars.
In 1966, the trend of a resistant increase in the number of people with sufficient recreation time began to be traced to enjoy the ride personal car. Despite the fact that Nissan Bluebird remained popular family carAt the price it was not available for young employees. In response to the current situation, Nissan developed and released the Datsun Sunny 1000 to the market in order to provide high quality customers at an affordable price. Being a CD-class car (absolutely new at the time category), Sunny has become the most popular in the process of universal motorization of Japan. The name of the car was absolutely suitable for his image, which was defined as "full sunshine", "bright, lively and young."
In 1966, the Nissan Prince R380 car took 3rd place in the GRAND PRIX Japanese rally, competing with the legendary Porsche 906. And in the same year, Nissan Bluebird won in his class in XIV Safari Rally. For the first time a Japanese car won.
In 1967, the first limousine Prince Royal was developed for the Japanese imperial family with a V8 engine with a volume of 6373 cm3; The length of the vehicle was 6.155 mm, the width is 2,100 mm and the height is 1,770 mm.
In January 1968, the company's headquarters moved to a new building in the city of Ginza Tokyo. In the same year, the new car Fairlady 2000 was released on the market, which was helped by Nissan to win enormous popularity in the international market.
In 1969, a dynamic rear-wheel drive car Datsun 240Z with independent suspension, front disk brakes and a 6-cylinder engine recognized by the most sold sports car in the world in the 70s. 500,000 Datsun 240Z cars were sold in less than 10 years.
Year of year increased sales and by 1969 total export deliveries reached 1,000,000 cars. In early 1970, Lambda 4S-5 has made a successful launch of the first Japanese satellite Oshimi. In those years, Nissan was engaged in the development and production of rocket engines and launching installations. In the same year, the company began to expand the production sphere, also engaged in the production of engines for the shipbuilding industry.
In 1970, Nissan won Safari Rally thanks to the magnificent performance of the Bluebird car, and in 1971 the Datsun Fairlady 240Z won the victory.
An increase in the number of cars on the roads was the cause of the increase in the number of accidents and environmental pollution. In 1971, Nissan has developed the first experimental safe Experimental Safety Vehicle (ESV), applies more than ever the number of technologies to improve its safety. To prevent further air pollution, Japan led emission standards exhaust gases In accordance with the Muskie Bill set in the US ("Act of Air Cleaning"). Despite the fact that in reality, these standards were practically impracticable, they, nevertheless, were allowed to successfully implement a system of 3-level catalytic neutralization of spent gases - the very avant-garde technology of that time. Thus, considerable steps were made along the way of improving the production of automotive electronics and component materials.
The two energy crisis of the 70s marked the beginning to the rapid increase in the export of small Japanese cars known due to their excellent fuel economy and excellent quality. In the tests of fuel economy held by the American Environmental Protection Agency in 1973, defeated the Sunny car, thereby gaining enormous popularity in the United States during the Datsun economy advertising campaign.
At that time, American producers were not in the forefront of the creation of small-sized cars, and their low sales led to the closure of factories and mass dismissals of employees. As a result, social differences arose, which caused the strengthening of protectionist sentiment and requests for the establishment of quotas for importing Japanese cars. For Japanese companies, this entailed the opening of factories in the United States.
In March 1971, the construction of the TOCHIGI Plant plant was completed.
By 1972, the cumulative Japanese production for the entire history of Nissan. exceeded the mark of 10 million cars, and after three years, sales in Japan reached the number of 10 million machines.
For many years, Nissan carried a high reputation as a manufacturer of high-quality cars and pioneers in creating various kinds of avant-garde technologies. In order to improve the fuel economy, Nissan created various types of materials to reduce the weight of the car, such as highly elastic sheet steel for the body panels, and also developed advanced engine control systems to control the combustion process. In addition, Nissan also became a discoverer in the design and use of CAD / CAM systems (car design systems with computers and industrial robots).
In 1974, the sale of 10,000 Nissan Patrol SUVs for the year was announced.
In 1977, the total production from the moment of the founding of Nissan has already exceeded 20 million pieces.
Putting great importance to the domestic market, in 1977, Nissan opened the Kyushu Plant plant, and in 1992 - another IWAKI Plant, introducing the most modern automatic technologies. Later, IWAKI Plant began producing new V6 engines. In 1987, Nissan released the BE-1 car to the market, and in 1988 - CIMA, thus creating new segments of the automotive market.
In 1981, Nissan began to promote its cars around the world under the Nissan brand, which was part of the company's new corporate strategy. In November 1981, the Nissan Technical Center was opened.
Then in the 80s. Nissan has created two strategic production bases abroad: in 1980 - Nissan Motor Manufacturing Corp., U.S.A. In the USA and in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup came up from the conveyor of the plant Nissan Motor Manufacturing Corp., USA in June 1983, the first Sentra car (Sunny) - in March 1985.
In 1983, Nissan Motor Iberica, S.A. The production of the Patrol SUV (Safari), which in 1984 won the Paris-Dakar rally.
1985 became significant for Nissan for many reasons: she acquired a share in Yulon Motor Co., Ltd. (Taiwan), and foreign business college Nissan was opened. In 1986, Nissan expanded the model range of 4? 4, adding an absolutely new Nissan Terrano model, thus responding to the growing need of buyers in a family vacation car, retaining this market positioning until today.
In 1988, the Nissan Silvia Q car won the "Grand Prix for the best design", and next year he received the Award "Japanese car of 88-89 years." In the same year, a CIMA sedan was released to the Japanese market.
In April 1989, Nissan Europe N.V. was established in Holland, a regional head office responsible for operations in Europe, as well as Nissan Distribution Service (Europe) B.V.
In the same year, Nissan division was created in the United States, Infiniti Division of Nissan North America, producing luxury cars that make up Mercedes, BMW and Lexus competition. In November 1989, the famous Infiniti Q45 model appeared on the market.
In 1990, Nissan North America, Inc. was established in the United States, a regional head office for controlling the activities of North America. In the same year, 300ZX model won the 1990 import car in the USA. In November 1990, Nissan acquired a stake in Siam Motors Co., Ltd., (Thailand).
In the same year sport car Nissan R390 GT1 received the 5th place in Le Mans Rally - the highest of all Japanese manufacturers involved in these serious competitions.
Total production reached 50 million cars in January 1990.
In 1991, a new Distributor Company Nissan Motor (GB), Ltd. was created in the UK.
In 1992, Nissan Motor Manufacturing Corporation, USA began production of Altima (BlueBird), and Nissan Motor Manufacturing (UK) Ltd. The Nissan Micra (March), who immediately received the European Award "Car of 1993", which immediately received the European Award "Car of 1993", developed by the famous Japanese designer of Mr. The car March won the Japanese car in 1992-93. and "New car 1992-93" in Japan.
In 1993, Nissan Motor Iberica, S.A. He released a new all-wheel drive model - TERRANO II SUV for the European market.
In February 1994, a successful launch of the first H-II rocket equipped with a solid fuel jet engine (SRB) created by Nissan was performed. By that time, the cumulative production of Nissan cars exceeded 60 million.
In the same year, Nissan received the Global Environmental Award premium for a significant contribution to the environmental protection system and the environment.
In 1994, the sale of the car Maxima QX new generation was started in Europe, and in 1995 - Almera car.
In June 1995, Nissan has identified a global restructuring policy, which has affected the promotion of local production bases and expanding the imports of parts around the world.
Nissan vigorously worked on environmental issues, which recently began to cause more close attention. Environmental Protection Efforts include creating purified power supplies for cars and extensive activities to reuse natural resources. In 1997, Nissan developed a hybrid electric car (Hybrid Electric Vehicle Hev), working on both gasoline and electricity.
Since 1997, Nissan has produced one model by another, equipped with gasoline fuel injection engines and direct injection diesel engines (presage in 1998). Nissan also actively expanded the use of transmission with a continuously modified Hyper CVT gear ratio, which provided greater fuel savings. In 1997, Nissan began selling PRIMERA AND BLUEBIRD cars with the Hyper CVT system.
In 1998, the updated PRIMERA was released and immediately according to EUROPEAN NEW CARS ASSESSMENT PROGRAM was evaluated. safe car In case of accident.
In the same year, the Nissan team became the only one who adequately performed in the complex 24-hour LE MANS Rally on 10 positions in all 4 cars. In 1998, a new Patrol GR appeared with a 6-cylinder turbodiesel engine with a volume of 2.8 liters.
In 1999, the prototype of the new car Almera Tino was introduced at the Geneva Motor Show, which in September 2002 was on sale in the European market.
Cumulative exports of cars achieved in July 1999 on March 30, March 27, 1999 Nissan and French company Renault SA signed an agreement on the creation of the World Alliance to achieve profitable growth of both companies. Carlos Ghosn (Mr. Carlos Gon) was appointed Director-General (CEO) of Nissan.
In November 1999, Nissan introduced an Extroid CVT system on Cedric / Gloria sedans, for the first time in the world, applying a CVT system on rear-wheel drive models equipped with large volumes, thus reducing fuel consumption by 10% compared to automatic transmission. CEDRIC / GLORIA cars received award "Best Car 1999-2000". The Extroid CVT system has received the 1999-2000 GG reward. In the first quarter of 2000, Nissan has released a Tino Hybrid car and a two-bed electric car NYPERMINI.
In 1999, 7 main Japanese plants and a group responsible for the planning and research of the product obtained the ISO 14001 certification document for the use of systems that preserve the environment.
On October 18, 1999, Nissan announced the Renaissance Plan (NRP), a plan of comprehensive reorganization, created to achieve long-term profitable growth of the company at the global level. The objectives and objectives of the Renaissance of Nissan were performed earlier - by the end of the 2000th fiscal year.
Thanks to the Renaissance plan, Nissan has been made confident steps to increase the attractiveness and competitiveness of products, while costs and debt have been reduced.
In addition, in 2000, Nissan began selling an ultra-small car EV Hypermini, as well as a car with an ultra-low level of harmful substances (SULEV) Sentra in California. In November 2000, 1.8 liters of the Bluebird Sylphy QG18DE engine received the "Technology of the Year" award.
In 2002, for the fourth time in 10 years, Nissan received a prestigious Red Dot Award for high-quality design from the German Nordrhein-Westfalen design center. This annual award was awarded a new Nissan Primera in 1993, 1996 and 2002.
In 2002, the Nissan Altima car received the "Car of the Year of North America" \u200b\u200baward.
Since April 2002, the company continued to move forward, approving the new business plan "Nissan 180", the purpose of which was the achievement of additional sales in the amount of 1 million cars around the world for 3 years, achievement of 8% of operating profit and zero automotive debt .
In the same year, Nissan acquired 13.5% of Renault shares, and then increased its share to 15%.
In 2002, Nissan Motor Co., Ltd. And Dongfeng Motor Corporation signed an agreement on strategic partnership in China. Each party will be the owner of a 50% stake in a new company, which, in addition to the full model range, Nissan will also produce buses, cargo and commercial vehicles of Dongfeng. By combining a joint venture, Dongfeng and Nissan intend to become the first Sino-Japanese company-producer of a model range of freight, commercial and passenger cars. The new company was named Dongfeng Motor Co., Ltd.
At the end of 2002, Nissan Motor Co. announced the development of a seat belt, which is stretched already at the moment of sharp braking. It is designed to mitigate the bruise in the event of a collision. This new system Restrictions determines the moment of a possible collision based on the power of the brake pedal by the driver, and pulls the belt in advance to protect the driver. If the accident is inevitable, the seat belt limiter helps maximize the efficiency of other car safety systems. This system will be applied in the new luxury model, which will appear on the market in 2003-2004.
For more than 10 years from 1992 to 2003, all European Nissan models were created at the Nissan design center of Munich, which in January 2003 was moved to London - the heart of the European Designer Industry.
In March 2003, Nissan Micra was awarded the "For European Automobile Design 2003" award.
In 2002, Nissan produced 2,761,375 cars, which is 10.5% more than in 2001. In the domestic market in Japan, the Company has released 1,444,344,344 cars from the conveyor, which is 13.5% more compared to the previous year. The production of cars abroad increased by 7.5% and amounted to 1,317,061 pieces.
Today, Nissan Motor Co. It is an excellent example of a fast-growing company building its success on the principles of strong positioning and strategies that are expressed in the global mission of the company: produce unique and innovative cars and services that are the highest values \u200b\u200bfor buyers, employees, dealers and suppliers.
At the end of April 2004, a new three-year-old business plan Nissan Value-Up (Nissan: Increased value) was published, which came into force in April 2005.
The new three-year business plan of the company is aimed at growing, achieving high profitability and payback of investment. According to the new plan by the end of the 2007 fiscal year, we are going to achieve a sales level of 4.2 million cars per year, maintain the amount of net profit from the main activity at the level of leading world automakers, as well as maintain a payback rate at a level of at least 20%.
The Nissan Value-Up plan will expand the company's presence in the world. High hopes are assigned to the promotion of Infinity Brand (Infiniti): it will be positioned as a global luxury brand "first order". In support of the strategy of a significant geographical expansion of the company's presence in the global market, 28 absolutely new Nissan and Infiniti models, intended for various countries will be released.
